Sony Launches FE 50-150mm F2 GM: - Middle East Business News and Information
The World's First[1] Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal Length of 150 mm and Constant F2 Aperture
(Dubai, United Arab Emirates 23 April 2025) – Sony introduces the FE 50-150mm F2 GM, the world's first1 telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony's renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.
Exceptional Image Quality and Smooth F2 Bokeh
The FE 50-150mm F2 GM's internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.
The FE 50-150mm F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity.
In addition, Sony's proprietary 'Nano AR Coating II,' applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.
Internal Zoom and Compact Design
Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g[2] (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens' length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.
Fast and Precise Autofocus Performance
Equipped with four XD (extreme dynamic) linear motors and Sony's advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony's Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking[3]. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits and events.
Cinematic Video Production
Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sony's Breathing Compensation[4] feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens's internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.
Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design[5]. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.
Set to enhance the creative freedom of visual storytellers across photography and filmmaking, explore how professionals are using this lens in real world scenarios and discover educational resources on Alpha Universe: Sony | Alpha Universe | Middle East and Africa
Availability
The FE 50-150mm F2 GM (SEL50150GM) will be available in the Middle East from May 2025.
A product video on the new FE 50-150mm F2 GM can be viewed here: https://youtu.be/o-SZCS4SgRw
For detailed product information about FE 50-150mm F2 GM please visit: https:/www.sony-mea.com/en/electronics/camera-lenses/sel50150gm__
###
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region.
For media enquiries, please contact:
Srishti Soni Ria Tharakan
Atteline DMCC Sony Middle East and Africa FZE
Email: sony@atteline.com Email: Ria.Tharakan@sony.com
[1] As of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens cameras.
[2] Excluding tripod mount.
[3] Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.
[4] See camera compatibility info at: https://www.sony.net/dics/breathing/. Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.
[5] Not guaranteed to be 100% dust and moisture proof.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
12 hours ago
- Mid East Info
Sony and National Hockey League Announce Multiyear Global Technology Partnership - Middle East Business News and Information
Partnership Includes Expanded Usage of Sony's Beyond Sports Data Analysis and Visualization Technology, Hawk-Eye Technology, Camera Innovations, and more (Dubai, UAE – 4 June 2025) – Sony and the National Hockey League (NHL) today announced a new multiyear global technology partnership naming Sony an Official NHL Technology Partner. The NHL and Sony will work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters, by increasing Sony's Beyond Sports' production of NHL animated data visualizations, broadening usage of Sony's Hawk-Eye measuring and tracking technologies and investing in various Sony products and technologies that will bring NHL fans closer to the game than ever before. 'Partnering with Sony, a best-in-class industry leader, will help further the goals of our technology efforts to engage passionate NHL fans around the globe,' said David Lehanski, NHL Executive Vice President, Business Development & Innovation. 'Advancing the development and implementation of technology on and off the ice is a key priority for the League, and this partnership will highlight the impact of Sony's groundbreaking work in several of our key initiatives, such as NHL EDGE Puck & Player Tracking and animated programming, to bring fans closer to our great game and showcase the NHL as a worldwide technology leader.' 'Our partnership with the NHL is more than a collaboration — it's a shared commitment to innovation, creativity, and cutting-edge technology,' commented Sander J. Schouten, Managing Director, Beyond Sports, a Sony Group company. 'We've pushed the boundaries of what's possible in sport tech, delivering exciting, data-driven innovations that are not only redefining how sport is consumed but together, with the wider Sony Sports Businesses, are establishing new benchmarks for the entire industry.' 'From imaging and broadcast to some of the world's most advanced data visualization and tracking innovations, Sony remains committed to helping create the future of sports through technology,' says Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. 'This partnership builds upon a successful history of collaborations between the NHL and Sony, and we are excited to reinforce our commitment to the game, fans, and players.' The NHL has used Sony's Hawk-Eye technology since 2015 with Synchronized Multi-Angle Replay Technology (SMART) services installed in all 32 NHL arenas to help provide the speed and accuracy the NHL requires for its replay reviews and coaches' challenges; with later enhancements supporting team medical, and player health and safety reviews. Data collected via optical tracking cameras is also integral to the creation of live NHL animated data visualizations, post-production content and replay technology, and will be featured in future experiences in development involving mobile apps and XR. Sony's Hawk-Eye will continue to expand technology innovation and support the creation and delivery of more immersive NHL content. The NHL and Sony's Beyond Sports first collaborated in 2018 on multiple projects to explore opportunities built on NHL EDGE (Puck & Player Tracking) positional data. Sony's Beyond Sports' animated data visualization expertise has played a key role for the NHL in transforming its data into a powerful fan engagement driver, delivering new IP-driven content — from the NHL Big City Greens Classic , a Sports Emmy-nominated animated broadcast presentation and Tommy Hawk's Birthday Party , the first-ever regional animated real-time sports animated broadcast presentation, to more serialized animated programming, such as NHL HOCKEYVERSE Matchup of the Week . Sony's Beyond Sports' work also led to immersive digital activations, such as NHL Blast on Roblox, which drew over one million unique users in its first month in April 2023. These initiatives have expanded the League's reach among younger audiences and set new standards for sports data integration. Sony cameras and production equipment have been a prominent fixture in the NHL through broadcast and sports photography and are regularly trusted by NHL Clubs and broadcast partners to capture the most defining moments of the game. NHL Clubs rely on Sony technology to process and deliver the best camera angles in real-time to millions of NHL fans. NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © 2025 NHL. All Rights Reserved. Media Contacts Brad Klein NHL Communications bklein@ About the NHL The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms. The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL's investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL's premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League's efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact:
See - Sada Elbalad
5 days ago
- See - Sada Elbalad
Ryan Reynolds' "Animal Friends" Delayed to 2026
Yara Sameh Ryan Reynolds fans will have to wait a little longer to meet Warner Bros Pictures and Legendary Entertainment's 'Animal Friends,' as the upcoming movie is getting pushed back to next year. The project, which the Burbank, CA lot inherited from Sony, was moved from its scheduled October 10 theatrical release to May 1, 2026. It was previously dated for August 15 under Sony. When it moved to Warner Bros., the release date shifted to October 10. Despite the move, there's obvious box office potential at play: for starters, Reynolds most recently starred in Marvel's 'Deadpool & Wolverine,' which grossed $1.3 billion at the international box office, while Momoa's 'A Minecraft Movie' has grossed $948 million worldwide to date. Directed by Peter Atencio and written by Kevin Burrows & Matt Mider, 'Animal Friends' stars Reynolds, Jason Momoa, Aubrey Plaza, Addison Rae, Dan Levy, Lil Rel Howery, and Ellie Bamber in a 'live-action hybrid road trip adventure.' The film will be distributed by Warner Bros. and Legendary, and was produced by Legendary, Reynolds' Maximum Effort, and Prime Focus Pictures. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News China Launches Largest Ever Aircraft Carrier News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan
Mid East Info
6 days ago
- Mid East Info
Vertiv expands Liquid Cooling Portfolio with Scalable Solutions for AI And HPC Applications - Middle East Business News and Information
Now available in EMEA, the expanded Vertiv™ CoolChip CDU family supports any stage of liquid cooling adoption Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the expansion of the Vertiv™ CoolChip CDU (coolant distribution units) family with the launch of the Vertiv™ CoolChip CDU 70, Vertiv™ CoolChip CDU 100 and Vertiv™ CoolChip CDU 600 models in Europe, the Middle East and Africa (EMEA). These direct-to-chip (DTC) liquid cooling solutions enhance Vertiv's position as a leading innovator and enabler in AI and HPC infrastructure. The Vertiv CoolChip CDU 600 will be showcased for the first time in EMEA at the Vertiv booth at Datacloud Global Congress held this week in Cannes. 'As workloads continue to drive higher rack densities and cooling demands, customers need liquid cooling solutions that adapt to their unique deployment strategies, whether retrofitting an existing environment or scaling a new build,' said Sam Bainborough, vice president, EMEA thermal business at Vertiv. 'The Vertiv CoolChip CDU family offers flexible, scalable solutions that simplify deployment and support long-term growth. By reducing integration complexity and adapting to a range of data center environments, these CDUs help organizations scale liquid cooling more efficiently.' The new models are designed to suit retrofit or greenfield data center environments, with models including in-rack and row-based configurations, and liquid-to-air and liquid-to-liquid technologies. The innovative systems offer a flexible, scalable approach to address rising capacity demands while accelerating liquid cooling adoption. The Vertiv CoolChip CDU family is part of Vertiv's comprehensive liquid cooling offering and the broader Vertiv™ 360AI portfolio of power, cooling and services that solve the complex challenges of AI deployment. Backed by Vertiv™ Liquid Cooling Services, a global end-to-end offering that supports design, installation, commissioning, fluid management, and maintenance, the liquid cooling portfolio fits in a wide variety of scenarios ranging from retrofitting existing facilities to scaling high-density AI and HPC clusters in new builds. Vertiv™ CoolChip CDU 70 is an in-row, liquid-to-air coolant distribution unit that enables a fast, cost-effective entry into liquid cooling for data centers retrofitting existing environments or deploying new infrastructure. Designed to utilize existing thermal infrastructure, this liquid-to-air CDU is ideal for facilities looking to deploy liquid cooling capacity without requiring major infrastructure changes. The system delivers up to 70 kW of cooling capacity and is designed for agility and scalability, helping to reduce secondary fluid network complexity and infrastructure footprint. Its integrated controller supports real-time monitoring, group control and unit-to-unit communication, for coordinated thermal performance, simplified management, and efficient scaling across multiple racks. Vertiv™ CoolChip CDU 100 brings powerful liquid-to-liquid in-rack cooling performance, giving data centers a secure and space-efficient solution for high-density workloads. Ideal for operators to introduce or expand liquid cooling deployments one rack at a time, supporting incremental growth or AI pilot programs without the need for large-scale infrastructure changes. With 100 kW of cooling capacity in a 4U form factor and a large-surface heat exchanger engineered for low approach temperatures, Vertiv CoolChip CDU 100 enables optimal heat transfer. An integrated controller provides monitoring and control capabilities to streamline operations and enhance visibility. Built-in filtration and precise temperature control within ±1°C help maintain fluid quality and thermal stability, while the physical separation of facility and IT loops supports secure, efficient system management in mission-critical environments. Vertiv™ CoolChip CDU 600 is an in-row, liquid-to-liquid model delivering robust, scalable liquid cooling capacity for high-density AI and HPC deployments. The 600 kW system is designed to meet the demands of hyperscale and colocation environments, supporting in-row configurations and integrating easily into raised floor or retrofit installations. Its design, including top or bottom piping connections and available internal manifolds, streamlines infrastructure planning and speeds implementation. With redundant pumps, advanced monitoring for temperature and fluid quality, and a flexible approach to deployment, Vertiv CoolChip CDU 600 offers reliability, visibility, and performance for customers scaling liquid cooling across broader IT environments.
