Parenthood Is Not Hell: Nanit's 2025 Parent Forward Report Highlights a New Era of Joy, Empowerment, and Connection

Associated Press

15-04-2025

NEW YORK, April 15, 2025 /PRNewswire/ -- Nanit, the pioneer of the smart baby monitor category and the only company with access to real-world, real-time insights from millions of families, today released its 2025 Parent Forward Report —a comprehensive look into the lived realities of modern-day parents. Based on a nationwide survey of nearly 2,000 Nanit parents, the report explores how parenting is being redefined across identity, time, and confidence—offering a powerful counter-narrative to today's deficit-focused conversations around parenthood.
While media headlines continue to highlight what parents are losing—sleep, support, self-care—Nanit's findings paint a different picture. One of growth, joy, and profound self-discovery. This generation of parents feel more capable and confident than ever before. This is parenting forward.
'I feel more confident in who I am as a person,' shared one parent in the survey. 'It's like now that I'm doing arguably the hardest job on the planet, I feel like I can do anything. Becoming a parent has profoundly transformed my sense of self, grounding me in a new purpose while challenging and expanding my boundaries. It's like seeing life through an entirely new lens.'
Key Insights from the 2025 Parent Forward Report
Parenthood as a Celebration of Identity
It's common for new parents to be told to say goodbye to their former lives, and by extension, their former selves. But research shows that 80% of Nanit parents report that parenthood has actually had a positive impact on their sense of self.
The Role of Technology
Today's generation of parents differ from previous generations in one major way: they have access to much more technology. At the same time, technology can be a double edged sword. Research shows that parents consider technology to help them in their parenting.
Generational Shifts in Parenting
Younger parents are more likely to show little to no change in the amount of time they spend on activities like self-care, social activities, relationships, and hobbies compared to their pre-parent days.
Parenting is evolving, and with it, so are parents. Nanit's 2025 Parent Forward Report underscores the ways today's parents are finding empowerment, joy, and connection in their journey. To download the full report and explore the data, visit nanit.com/blogs/parent-confidently/the-parent-forward-report.
About Nanit
Nanit empowers parents to confidently navigate parenthood with its comprehensive, AI-powered database. Combining award-winning smart hardware, including the baby monitor and sound machine, with a robust subscription app, Nanit has created the first personalized, one-app solution for parenting. Through sleep analytics, real-time video, personalized milestones, and smart notifications, Nanit transforms raw data into meaningful, actionable insights, giving parents peace of mind and unparalleled information about a child's development. With the ability to see their baby from anywhere in the world, at any time, Nanit strengthens the emotional connection, allowing parents to revel in the joy of parenthood and preserve the precious moments that define it.
Nanit has built the world's largest dataset on baby sleep health and published over 15 peer-reviewed journal articles and over 50 conference abstracts from Nanit Lab. Nanit has been integrated into the homes of +1.5 million families worldwide since its inception in 2016. More than 70% of Nanit's active camera users continue to use the product well beyond age 4–reinforcing the commitment to long-term innovation in redefining the future of parenthood experience. Nanit believes in empowering every family, helping them build greater confidence and create more joyful moments. For more information, visit www.nanit.com and follow Nanit on Instagram and TikTok.
Media Contact: Brooke Sundermier, [email protected]
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SOURCE Nanit