World's first photoshoot 'powered by plants' captures stunning images of new electric car
A unique new project has seen plant energy used to power the lighting for a professional photoshoot, offering a whole new way of creating energy
The world's first photoshoot 'powered by nature ' has taken place, showcasing a whole new way of producing energy. The creative project was carried out by Dutch research and design studio Nova Innova, in partnership with PEUGEOT. Specialist photographer George Williams was on hand to capture the first-of-its kind images, which will be displayed at London's Saatchi Gallery.
So how does this new way of creating energy work? This unique project transformed 'plant energy' into electricity to power the lighting for the stunning night photoshoot by tapping into the natural energy plants create while photosynthesising, the stage where plants use sunlight to grow.
During this process, plants produce organic waste that gets absorbed by the surrounding soil or water. Special bacteria in these environments naturally digest the waste, which releases tiny electrons.
To capture this green power, researchers placed microbial fuel cells in the soil, which collected the energy from the bacterial breakdown and stored it in batteries. These batteries were then utilised to provide the lighting for the unique photoshoot.
Ermi Van Oers, a spokesperson for Nova Innova, shared their excitement about the achievement: 'This first-of-its-kind shoot was a great way to show what's possible with our technology. In the future, we hope this method can be scaled up to power things like household appliances and even parts of vehicles."
They added: "It's been wonderful working alongside PEUGEOT, a company committed to sustainable innovation, to introduce this to a wider audience.'
Creating enough energy for the shoot was no small task. The team used 30 microbial fuel cells in total, powered by a variety of natural sources: organic waste from plants, 94 litres of water mixed with 188 litres of mud, and even old coffee grounds.
Nicola Dobson of PEUGEOT shed some light on the significance of this innovative photoshoot for the brand: "The world's first photoshoot powered by plant energy with the new E-5008 demonstrates PEUGEOT's dedication to embracing innovation and sustainable technology."
Nicola Dobson, a spokesperson for PEUGEOT, explained: 'The world 's first photoshoot powered by plant energy with the new E-5008 demonstrates PEUGEOT's dedication to embracing innovation and sustainable technology.'
The project comes as more drivers and consumers call for change. A recent study by PEUGEOT found that 70% of people value sustainability when making purchases, and over half (55%) are more likely to buy from brands focused on greener practices. Meanwhile, 58% of drivers say they expect car manufacturers to invest in environmentally-friendly technology.
By combining cutting-edge science with artistry, this 'powered by nature' shoot highlights a future where sustainability and innovation work hand in hand – and the possibilities are boundless.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
South Wales Guardian
2 days ago
- South Wales Guardian
Lando Norris backs up Monaco win by soaring to top spot in Spain first practice
Norris earned a morale-boosting second win of the campaign last Sunday to move to within three points of McLaren team-mate Oscar Piastri in the championship. And the British driver headed Red Bull's Max Verstappen by 0.367 seconds in the opening running at Barcelona's Circuit de Catalunya with Lewis Hamilton third for Ferrari. Hamilton was 0.378 sec adrift of Norris while his Ferrari team-mate Charles Leclerc took fourth spot. Piastri finished fifth. McLaren's rivals might have hoped that a clampdown on flexible front wings – which some believe has contributed to the British team's rise – would slow them down. However, the early evidence of the rule tweak appears to have done little to influence McLaren's speed with Norris holding an early advantage. Although there could be some concern for Piastri who was more than half-a-second down on his team-mate. Verstappen is the only driver outside of McLaren to win a race this season following victories in Japan and Imola to put him 25 points off the title pace. FP1 is done and dusted with three teams in the top three! 🤩 1. Norris: 1:13.7182. Verstappen: +0.3673. Hamilton: +0.378#F1 #SpanishGP — Formula 1 (@F1) May 30, 2025 The Dutch driver indicated here that he will not be able to challenge Norris and Piastri over the championship stretch, but he can at least take confidence from being second in the order after he missed 20 minutes of the one-hour session as Red Bull made tweaks to his rear suspension. Hamilton will also be encouraged by his early showing after he finished a tenth-and-a-half clear of Leclerc. Liam Lawson was seventh for Racing Bulls, one place ahead of British rookie Ollie Bearman. George Russell finished a distant 11th for Mercedes, one second behind Norris. Second practice takes place at 17:00 (16:00 BST).
Powys County Times
2 days ago
- Powys County Times
Powys Air Cadets finally have new minibus after four years
A LLANDRINDOD Wells organisation says it is 'delighted' to have finally achieved its goal of buying a new minibus for youngsters in the town. The Llandrindod Wells RAF Air Cadets recently purchased a new minibus, after a near four-year campaign that started in late 2021. The group's old bus had been sent to the garage and the initial hope was to repair it. However, it quickly became apparent that it would be too costly to fix and the cadets set up a fundraising page, with the aim to raise a modest total of £3,000. 'Thank you to everyone who has supported our fundraising efforts to raise money for a replacement minibus over the last few years,' said the cadets on its Facebook page earlier this month, accompanied by a picture of proud youngsters standing next to the new Peugeot vehicle, which the kids have named 'Dennis'. 'We are delighted to have achieved our goal and on April 10 our minibus arrived. 'It has already been put to good use over the Easter holidays. So far it has supported our road marching, taken a group of cadets to RAF Cosford for flying and helped transport our gazebo to the lake for the Easter Saturday fun day. It (also) took the cadets to Sennybridge for a weekend of fieldcraft activities. 'Thank you to everyone who suggested a name for the minibus. The cadets decided on 'Dennis'.' The old minibus had served them faithfully for a decade but once it was sent for repairs it was discovered that would be too expensive, and a brand-new vehicle was required. The spa town-based squadron aims to train young men and women in leadership and citizenship roles through exciting and adventurous activities. The RAF Air Cadets offer young people exciting opportunities for personal and professional development. It describes itself as an inclusive organisation that cares about helping young people reach their potential. There are around 43,000 Royal Air Force Air Cadets across the UK, as well as 10,000 volunteer staff, who take part in exciting events at over 1,000 squadrons across the UK. From cyber and space to sports, flying and adventure training, being a cadet means trying new things in a safe environment, making friends along the way and gaining skills for life. To find out more about the RAF Air Cadets, visit
North Wales Chronicle
2 days ago
- North Wales Chronicle
Lando Norris backs up Monaco win by soaring to top spot in Spain first practice
Norris earned a morale-boosting second win of the campaign last Sunday to move to within three points of McLaren team-mate Oscar Piastri in the championship. And the British driver headed Red Bull's Max Verstappen by 0.367 seconds in the opening running at Barcelona's Circuit de Catalunya with Lewis Hamilton third for Ferrari. Hamilton was 0.378 sec adrift of Norris while his Ferrari team-mate Charles Leclerc took fourth spot. Piastri finished fifth. McLaren's rivals might have hoped that a clampdown on flexible front wings – which some believe has contributed to the British team's rise – would slow them down. However, the early evidence of the rule tweak appears to have done little to influence McLaren's speed with Norris holding an early advantage. Although there could be some concern for Piastri who was more than half-a-second down on his team-mate. Verstappen is the only driver outside of McLaren to win a race this season following victories in Japan and Imola to put him 25 points off the title pace. FP1 is done and dusted with three teams in the top three! 🤩 1. Norris: 1:13.7182. Verstappen: +0.3673. Hamilton: +0.378#F1 #SpanishGP — Formula 1 (@F1) May 30, 2025 The Dutch driver indicated here that he will not be able to challenge Norris and Piastri over the championship stretch, but he can at least take confidence from being second in the order after he missed 20 minutes of the one-hour session as Red Bull made tweaks to his rear suspension. Hamilton will also be encouraged by his early showing after he finished a tenth-and-a-half clear of Leclerc. Liam Lawson was seventh for Racing Bulls, one place ahead of British rookie Ollie Bearman. George Russell finished a distant 11th for Mercedes, one second behind Norris. Second practice takes place at 17:00 (16:00 BST).
