Watertown Relay for Life moving to Evans Mills Raceway Park for 2025
EVANS MILLS, N.Y. (WWTI) – This year's American Cancer Society Relay of Life is moving to a new location for 2025.
The Evans Mills Raceway Park will host the landmark 40th anniversary edition on June 6, 2025. The following day being the Nicole-Berry Garnsey Health and Wellness Night for racing at the speedway.
There will be a kickoff event from 6 p.m. to 8 p.m. tonight at the Faichney Drive Business Complex at 1291 Faichney Drive.
The kickoff party will feature live music from Bridget Austin, cupcakes, refreshments, prizes, raffles, and a special prize for the person wearing the most creative party hat.
For more information Join the Facebook Group: Relay for Life of the North Country.
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Business of Fashion
5 hours ago
- Business of Fashion
Rothy's Has a Plan to Outlast the Ballet Flat Craze
Rothy's wants to be everywhere. In the last year alone, the footwear brand opened nine stores in six states, and began stocking its flats at Nordstrom, Liberty London, Bloomingdale's and Le Bon Marché, among other retailers. Next up: a partnership with 1 Hotels to sell clogs and other popular styles in the luxury boutique chain's lobbies. It's a remarkable comeback for a brand that came close to becoming a one-hit wonder like so many other direct-to-consumer start-ups of the 2010s. Rothy's quirky, machine washable, commuter-friendly flats, made from recycled plastic, were a hit upon their 2016 launch. But sales slowed soon after the company sold a 49.9 percent stake to Havaianas maker Alpargatas at a $1 billion valuation in 2021, as its Millennial customers moved on. But it turns out Gen-Z fashion girls are as enamoured as their older siblings with the shoes' sleek silhouette. Rothy's has tailored its approach; while it still talks plenty about how its shoes are comfortable and environmentally friendly, in the midst of the ballet flat craze, they're trendy too. The brand is also putting out its own spin on other popular styles, including clogs, which were introduced in 2023. After dipping slightly in 2023, sales were up 17 percent to a record $211 million last year. In the first quarter of this year, sales were up 27 percent from a year ago. (BoF Team) The next year, however, will test Rothy's momentum. The brand can partially thank a decline in high heels and resurgence in flats for its success, but that trend could easily reverse. The brand also manufactures all of its shoes at a factory it owns in China, which exposes it to the Trump administration's tariffs and makes forecasting growth harder, said Dayna Quanbeck, Rothy's president. Rothy's is exploring new manufacturing partners in Brazil, where Alpargatas is based, Quanbeck said. The brand is also introducing more silhouettes, like an almond-toe slingback it launched this year and a penny loafer arriving later this month. It's a formula that's worked well for brands like Crocs, Ugg and Birkenstock, which find ways to remind customers what they like about their brands, even when introducing something new. 'At the end of the day, it all comes back to great products,' said Michael Prendergast, managing director in the consumer and retail group at consulting firm Alvarez & Marsal. 'That's a very elementary foundational element that gets very lost.' (BoF Team) Becoming a Fashion Girl When Rothy's launched, it instantly attracted a new generation of shoppers with its pointed-toe v-shaped ballet flats that could be thrown in a washing machine. But it was the shoe's function, not its trendiness, that was the primary draw. For a time, sustainability provided the cool factor, but this messaging wore thin as consumers began to tune out green marketing. Co-founders Stephen Hawthornthwaite and Roth Martin stepped down in 2023, and the company named former Old Navy executive Jenny Ming as chief executive. Under Ming, Rothy's has touted itself as a fashion-first label. The brand's $159 slip-on clogs have been consistent bestsellers as it releases new iterations including versions with buckles. A $130 almond-toe slingback flat in a black and cream two-tone cap-toe style is reminiscent of a pair sold by Chanel for nearly 10 times the price. 'As we look out at the innovation that's coming in the product in the future, it's really hard not to be bullish,' Quanbeck said. 'We're really leading with a steady hand and we're building a brand for the ages.' Instead of launching glossy ad campaigns, Rothy's has partnered with influencers who have fashion-forward audiences. Many already posted about the shoes for free before working with the brand. In April, Rothy's co-hosted a closet sale with Substack writer Erika Veurink at its store in New York's Nolita neighbourhood, to promote Earth Day. Veurink, who has over 30,000 followers on Instagram, helped Rothy's Mary Jane flats go viral in 2023 when she wrote in New York Magazine about wearing them while walking 15,000 steps in Italy. On TikTok, Rothy's earned media value — a measure of buzz — more than doubled between March 2024 and April 2025, according to influencer marketing platform CreatorIQ, as young women post videos — some paid for, some not — unboxing new pairs, styling their favourites or alerting their followers about restocks. Rothy's fashion-forward approach is also helping its wholesale business. Since picking up Rothy's last July, Bloomingdale's has included its flats in displays featuring other on-trend brands. The fact that they're comfortable is 'icing on the cake,' said Jennifer Jones, the department store's senior vice president and general merchandise manager of women's accessories. 'For our customer, comfort is important, but fashion comes first,' she said. More Than a Fad Even as it rides the latest trends, Rothy's is still making all of its shoes from recycled plastic. Later this month, the brand is launching its version of a penny loafer — typically made with leather that requires longer break-in periods — in its signature soft knit. 'The idea isn't only to be a copycat out there of what the trend is, it's how we do it in the Rothy's way,' said Jamie Gersch, Rothy's marketing chief. That also means continuing to talk about sustainability, particularly Rothy's messaging around reducing production of single-use plastic bottles, which the brand has campaigned for from the start. In April, the brand held a bottle swap at Nordstrom's flagship store in New York where visitors could trade plastic bottles for refillable Hydro Flask tumblers. The company teamed up with 1 Hotels, in part because the hospitality chain puts water stations in its room rather than plastic bottles, Gersch said. 'Consumers understand recycling plastic bottles … It's not the only way to be sustainable, but it is a fairly understandable one, and [Rothy's] really remained true to that,' Goldstein said. And while more new styles are in the works, there are limits to how far Rothy's will expand its brand. 'If a stiletto is the next biggest shoe trend … Rothy's isn't going to participate,' Gersch said. 'It doesn't fit the style, comfort and sustainable filters that we have.'
Yahoo
2 days ago
- Yahoo
I Swipe Left On Every Man Who Uses This Word In His Dating Profile. I Finally Figured Out Why.
I was sitting on my couch, curled into a fleece blanket with my knees tucked under my chin. It was that sweet spot in my day: the time I'm willing to lose a little sleep to enjoy. Thirty minutes before the neighborhood wakes up. That quiet, wonderfully wasted half hour of morning me time. Instagram? Facebook? Check. Trump still breaking democracy? Unfortunately. Tinder? With my phone in one hand, coffee in the other, I systematically pore through the information world. Most mornings, this ritual is uneventful. But that day, I dismissed an entire category of men before finishing my first sip. 'Why do all the hot ones have to be outdoorsy?' I thought. I've been Tindering off and on for four years, and I have noticed some trends. Actually, trends might be code for 'peeves.' And peeves are personal. Some people never notice a shirt tag. Others cut it out immediately. Things that bother us get loud. For me, Tinder gets loud with the following: fish, cars, shirtless selfies, 'no drama' and tacos. 'Outdoorsy' was the last to join the list. I have my reasons for writing all these guys off. Fish pictures say, 'I could've provided for you in hunter-gatherer times.' Cars say, 'I'm overcompensating.' If he's shirtless, you can bet he'll tell you he's into natural beauty while posing like a fitness influencer. 'No drama' says, 'I drive women crazy and I'm not emotionally supportive.' Tacos? Are great, but loving them is not a personality. Give me ants on a log or lentils or literally anything else. But 'outdoorsy' confused me. I didn't want to date them, but I couldn't explain why. There's a whole genre of men who proudly label themselves 'outdoorsy.' These profiles are a predictable cocktail of backcountry hiking shots, summit selfies and sometimes a kayak. They mention biking and climbing and use phrases like 'seeking a partner in crime' for weekend adventures, which usually translate to someone equally fit, active and down for anything. You get the sense they're not looking for connection so much as someone who will match their pace up a hill and not ask for emotional terrain maps. When a guy says he's outdoorsy, I hear: adrenaline highs, expensive gear, constant movement, a lifestyle built around pushing limits. I also hear something quieter. We talk about outdoorsy people like they're aspirational: fit, adventurous, whole. There's a pride in being outdoorsy, a kind of status boost. We've created a whole dating culture around lifestyle presentation, and what gets idealized is rarely rest. Or joy. Or creativity. It's motion, energy, visual proof of success. Which often means: money, health, mobility and. let's be honest, thinness. That makes sense in a way; dating apps mirror the same hierarchies we see everywhere else. And in that context, desirability isn't just personal taste; it's a reflection of who gets prioritized in the broader culture. There's nothing inherently wrong with being outdoorsy. But when that becomes the default ideal, it sends a quiet message about who belongs and who doesn't. People without the budget for gear or weekend trips. People with chronic pain or mobility limits. People who just like being home. There's no equivalent wave of 'indoorsy' profiles looking for someone to hang out and split snacks with on the couch. That Christmas, I bought a crewneck sweatshirt. It read: 'indoorsy.' The first night I wore it, I went out to a bar and ran into my friend Jeff. Jeff is outdoorsy. Definitely outdoorsy. We sat down. I took off my jacket. He saw the sweatshirt. 'Indoorsy?! What's that supposed to mean?' 'It means I take pleasure in being inside,' I said. 'Inside has a lot to offer.' Jeff stared. I pushed on. 'Creative people often prefer the indoors.' I was waiting for a nod, a simple, 'OK, fair.' Instead, Jeff called his friend over to back him up. He pointed at my sweatshirt like it was a threat. 'When you see this, what do you think?' Jeff asked. Then he fed his friend ideas like: lazy, Netflix, binge watching, delivery apps. That moment told me everything. Outdoorsy wasn't just a lifestyle. It was a value, a virtue. And indoorsy? That was a slur. But there's no inherent moral value to whether or not you enjoy rock climbing or a difficult hike. For all the curated flair, a picture of a tent in your profile doesn't mean you're grounded. A passport stamp doesn't mean you know where you're going. The great outdoors has plenty to offer. But so do the great indoors. I'm indoorsy because, given the free time, I'd rather paint than hike. I like making lemon zest more than jogging down the street. I love the way sunset hits my kitchen table, casting a beam across my cat's whiskers. I stretch on my yoga mat with a podcast in the background. I'm surrounded by clay, engraving tools, wire. If you ask me to go birdwatching, I might not hear you over the piano I'm playing. If you want to play a game, come over for Risk. Bring your tarot cards. My people are out there. The next time I wore that sweatshirt, a friend said, 'Indoorsy? That's cute. I love that.' He's creative; he cooks, films, teaches improv, hosts game nights. I smiled. Maybe embracing the label is more than a joke. Maybe it's an act of resistance against the aspirational performance of dating apps, a quiet challenge to the idea that we have to prove ourselves through action and adventure (and money and social status). Maybe saying I'm 'indoorsy' is just saying: I'm here. I'm real. And I'm enough, even when I'm still. Do you have a compelling personal story you'd like to see published on HuffPost? Find out what we're looking for here and send us a pitch at pitch@
USA Today
3 days ago
- USA Today
Diet Cherry Coke is coming back, but only at certain stores
Diet Cherry Coke is coming back, but only at certain stores Show Caption Hide Caption Tariffs become a new front line in the cola war between Coke and Pepsi The Trump "Liberation Day" tariff plan is affecting both PepsiCo and Coca-Cola Co., but seemingly one more than the other. Straight Arrow News A fan favorite Diet Coke flavor is coming back for a limited time. Retro Diet Cherry Coke will be available for purchase for a limited time starting later this summer, a Coca-Cola spokesperson confirmed to USA TODAY. The soda will be available exclusively at the Kroger family of stores beginning in mid-July. Diet Cherry Coke was first introduced in the United States in 1986, according to Coke Solutions, a website run by Coca-Cola. By 2018, it was wiped from retail stores, according to an archived page on Coca-Cola's website. Fans of the flavor were quick to share their excitement at the news on social media − one user said they will be "purchasing it by the case." Another user chimed in: "LET THEM COOK." Here's what to know about the return of the line, including how to get it. Sprite + Tea: Sprite introduces a limited-edition flavor How to get Diet Cherry Coke Soda fans can get Diet Cherry Coke starting in mid-July. The flavor will only be available at supermarkets in the Kroger family of stores, according to Coca-Cola. In addition to the namesake brand, Kroger's family of stores includes Fry's, King Soopers, Ralphs and more. See the full list here. It will also only be available for a limited time, but final date to purchase it has not yet been announced. REI expansion: New REI stores are coming to these 3 cities this summer What happened to Diet Cherry Coke? History of the flavor Diet Cherry Coke was first sold in 1986 − four years after the original Diet Coke hit store shelves, according to Coca-Cola. The flavor built on the success of the regular Cherry Coke, which launched in 1985. In 2018, Coca-Cola announced the launch of four new Diet Coke flavors, including Diet Coke Feisty Cherry, which was intended to "offer a bolder taste experience" than Diet Cherry Coke, according to the company. With the release of Diet Coke Feisty Cherry, Coca-Cola announced that Diet Cherry Coke would be taken out of retail stores but still available to purchase on Amazon. It eventually went out of circulation online. Two years later, in 2020, the company discontinued Diet Coke Feisty Cherry, according to The New York Times, marking the end of the most recently available cherry-infused Diet Coke flavors. Melina Khan is a national trending reporter for USA TODAY. She can be reached at
