TOD goes live with Friend MTS to tackle piracy in MENA
The FMTS watermarking will allow TOD to identify any sources of piracy and protect all types of content, including immediate intervention during live sports, where every second matters.
Friend MTS (FMTS), a global provider of content protection services, has announced a new partnership with TOD, the MENA region's premier sports and entertainment OTT platform by beIN Media Group. The collaboration brings FMTS's advanced watermarking and anti-piracy technology to TOD's platform, helping secure high-value content including blockbuster films, the Premier League and the US Open.
The latest version of TOD delivers seamless 4K streaming across devices — from smartphones and tablets to smart TVs — and introduces cutting-edge interactive features for sports enthusiasts. These include real-time stats, multi-view options, player tracking and instant match highlights, all supported by a unified player experience and state-of-the-art security infrastructure.
To further elevate its anti-piracy strategy, TOD has selected FMTS's watermarking technology, known for its low-latency extraction, scalability and accuracy. The solution enables TOD to embed unique watermarks at the subscriber level, allowing rapid identification and tracing of pirated streams. This empowers TOD to take swift action against piracy, such as revoking compromised accounts and cutting off unauthorised content distribution — a vital capability, especially during high-stakes live broadcasts.
Speaking about piracy, James Walmsley, Director of Technology, Product and Analytics at TOD, said: 'Our parent company, beIN, has been vocal about its efforts to tackle piracy and, here at TOD, we are committed to building on that reputation for innovative thinking and leadership. It is not just about securing our valuable content, but we also take seriously our responsibility to protect our TOD subscribers from the harms of piracy. We chose to partner with FMTS due to its impressive client list, great results, as well as its seamless integration into our workflows. It was rapidly deployed with minimal infrastructure investment, providing a fast and efficient solution to combat piracy.'
Shane McCarthy, CEO, Friend MTS, added: 'This was a great collaboration between us and the TOD and beIN anti-piracy teams to integrate our industry-leading watermarking solution into the latest version of the TOD platform. TOD had some specific requirements on top of the standard solution, and our team went above and beyond to deliver this unique feature set within the timeframe. We're proud to work with a partner that is so committed to innovation and content protection.'
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