Bluey's World stays in Brisbane: The Heeler family's not leaving anytime soon
Australia's favourite Heeler family is sticking around Brisbane longer!
Bluey's World, the immersive fan experience based on the popular Australian children's show about the lives of puppy Bluey, her sister Bingo, mum Chilli and dad Bandit, has been extended for five months until at least February 2026.
As Bluey herself says, 'For real life?'
Yes.
The announcement was made on Monday at the Australian Tourism Exchange 2025 in Brisbane, Queensland.
'It's been a huge win for our tourism here,' said Tourism Minister Andrew Powell.
'We've had 200,000 tourists come through Bluey's World already.
'We estimate that's brought about $18 million into the local economy.'
Bluey has become a global sensation, loved by audiences around the world.
The tv series is now available in 140 countries.
But the story is set and produced entirely in Brisbane.
And the popular Brisbane attraction is bringing the hit TV show to life.
Since opening in early November 2024, the exhibition at Hamilton Wharf has allowed visitors to walk through a life-size version of Bluey's iconic house, backyard and Brisbane-inspired playground — a vibrant 4,000 square metre love letter to play, family and Queensland life.
'Bluey has taken us to the UK, Europe, the USA and Singapore and families have come from each of these destinations to experience the amazing Bluey's World,' Powell said.
'I think about 40 per cent of our audiences come from across the country or overseas,' added Bluey's World producer Andrew Kay.
He joked about the impact of the exhibition featuring the beloved canine family on Brisbane and Queensland tourism, comparing it to 'the equivalent of the Bledisloe Cup, it could be the equivalent of the Melbourne Cup, it could be the equivalent of the AFL Grand Final.'
However, Kay was serious when he later added, 'but Bluey's World is not a sugar hit of one day, two weeks or four weeks. This is 52 weeks a year when families are coming into Brisbane specifically to see Bluey and to be a part of Bluey's World.'
For fans eager to visit (or return), pre-sale tickets for the new season will open Tuesday, May 6, with general public sales following on May 7.
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