
How to share your Kindle e-books with a reading buddy
Let me be clear at the outset: This isn't a 'How to jailbreak your Kindle' manual. Nor is it a paean to Amazon. As someone whose working life has revolved around editing and reviewing books, I am all too aware of the problematic business model followed by the global behemoth when it comes to selling books, among other things.
This piece is, rather, a PSA of sorts, for those who aren't aware of a less-visible feature in Kindle devices that allows users to share their library with others. Given Amazon's tendency to bury such options deep inside its ecosystem, it is likely that this hack may be news to many readers. If you want to legally share your library with another user, you can use the Amazon Household platform, and it works pretty much like Amazon Prime's family plan.
Before I come to the nuts and bolts of the process, some statutory warnings and plain facts. For those who aren't already in the know, Amazon holds a near monopoly in the book-selling business, one of the segments with which the venture started. Currently, the company owns about 50% of the physical and 80% of the digital book market share.
Amazon's e-commerce model, which is based on aggressive discounting and superfast delivery, even while incurring losses, has endangered brick-and-mortar bookshops around the world.
While Kindle Direct Publishing (KDP), the company's self-publishing platform, has made book publishing more egalitarian, it has also led to a drastic erosion of quality. The terms and conditions for putting out work on KDP are stringent—especially if a writer opts out of KDP's preferred pricing model, which leads to a steep reduction in royalty share.
When it comes to audio-books, the royalty shares are higher in Amazon's favour. By default, Audible, the company's audio-books platform, takes a 60% cut from all books available exclusively on it. If a writer decides to opt out of the exclusivity deal, the share could go as high as 75%.
A few years ago, best-selling fantasy writer Brandon Sanderson got into a pickle with Amazon over audiobook royalty shares for a series he had self-published. Amazon, apparently, conceded somewhat to his terms, though it's not clear how it tangibly changed the overall royalty structure for newbies and lesser known writers.
Most shocking to a reader would be the fact that you don't own any of the books you buy on Kindle. As the fine print says, you aren't buying the book itself—as you would with a physical book you may purchase from a bookshop—but simply paying for a license to read it.
Amazon can, at any stage, remove a book from your library if you violate its terms and conditions or the company is forced by other exigencies. In 2009, it deleted an e-book version of George Orwell's iconic novel, 1984, from Kindle devices, simply because the publisher who sold that edition didn't have the right to do so.
In a series of informative videos, YouTuber Jared Henderson has been highlighting such misdemeanours by Amazon, including the fact that the company can change a cover of a book you purchased. Henderson saw this happen when a TV series based on Robert Jordan's fantasy series, The Wheel of Time, came out. Without seeking his consent, Amazon swapped the cover of his old Kindle edition with the new one.
In a further tightening of the leash, Amazon recently decided to prevent users from downloading copies of the books they purchase and store them locally. This feature gave the option to users to strip the Digital Management Rights (DRM) from these files and share with others—much like you would lend out a physical copy of a book you've paid good money for to others, should you wish to.
The silver lining in all this is that you can now at least lend your library to one adult and four kids in your family. You could either send an email invitation to the person you want to share your library with by following the steps described on the Amazon Household page. Or else, you can log into your Amazon account, go to Accounts & Lists, Shopping Programs & Rentals under it, and find Amazon Household there.
Depending on the way you configure the Amazon Household account, you can share other digital content from your Prime library—games, shows, and movies—too. This is the closest you can come to sharing your digital library of books with your reading buddy—even if they are in another city—for now. Until Amazon decides to change its mind again.
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Mint
40 minutes ago
- Mint
Best gaming headphones with mic in June 2025: Top picks for the ultimate gaming session
Gaming feels better when the sound is clear and the mic works without any fuss. The Best Gaming Headphones with Mic in June 2025 are made to give you great sound, clear voice chats, and comfort for long hours. These headphones for gaming are perfect for everything, from casual gaming with friends to serious online matches. You can hear footsteps, game music, and team calls without missing a thing. Some come with cool lights, some are wireless, and some are made just for PC or mobile gaming. Product Rating Price best overall HyperX Cloud II – Gaming Headset for PC, PS5 / PS4. Includes 7.1 Virtual Surround Sound and USB Audio Control Box - Red (4P5M0AA) View Details value for money JBL Quantum 100 Wired Over Ear Gaming Headphones with Mic, 40mm Realistic Dynamic Drivers, Detachable Boom Mic, 1kHz Sensitivity, Memory Foam Cushioning, PC/Mobile/PS/Xbox/Nintendo/VR Compatible-Black View Details Sony INZONE H3, MDR-G300 Wired Gaming Headset, Over-Ear Headphones with 360 Spatial Sound, USB Wired Over-Ear Professional + USB Connector, flip to Mute mic, App Support & PC Compatible (White) View Details Logitech G 733 Lightspeed Wireless Gaming Over-Ear Headphones with Suspension Over Ear Headband, LIGHTSYNC RGB, Blue VO!CE Mic Technology and PRO-G Audio Drivers - Black View Details Razer Kraken X Lite Ultralight Gaming Headset: 7.1 Surround Sound Capable - Lightweight Frame - Bendable Cardioid Microphone - for PC, Xbox, PS4, Nintendo Switch - Classic Black View Details View More This list includes options for all types of gamers, budget-friendly picks, stylish ones, and high-performance models too. You just have to choose the one that fits your setup and style. So, if you're ready to enjoy better game audio and smooth voice chats, scroll down to find the best gaming headset for you this June! HyperX Cloud II is a trusted choice among gamers seeking solid build, comfort, and immersive sound. Featuring 53mm drivers and 7.1 virtual surround sound, it offers impressive spatial awareness for competitive gameplay. Its detachable noise-cancelling mic ensures clear communication, while the memory foam ear cushions reduce fatigue. Ideal for marathon gaming sessions, it's built to last and deliver. Sound 7.1 Virtual Surround Mic Detachable, noise-cancelling Compatibility PC, PS5, PS4 Great comfort Excellent sound quality Slightly bulky What buyers are saying on Amazon? Buyers praise its build, comfort, and audio quality. Many call it a 'worthwhile investment' for serious gamers. Go for this if you want long-lasting comfort and crystal-clear audio with premium build. JBL Quantum 100 is designed for gamers who need reliable performance on a budget. It delivers JBL's signature sound with 40 mm drivers and a detachable boom mic for crisp voice communication. Lightweight and padded with memory foam, it ensures long-lasting comfort. Supporting most major gaming platforms, it's a versatile and affordable option without compromising on essentials. Compatibility PC, PS, Xbox, Mobile Comfortable and light Great mic clarity Basic design What buyers are saying on Amazon? Customers enjoy the audio clarity and comfort, especially at this price point. It's often called 'value for money.' Pick this for budget-friendly gaming with good comfort and clear voice output. Sony INZONE H3 delivers 360 Spatial Sound for immersive audio in competitive gaming. The headset comes with a soft headband, flip-to-mute mic, and ergonomic controls. Though built mainly for PC, it works well via USB and shines in FPS titles where audio precision matters. Great positional accuracy Soft, plush headband Limited platform support What buyers are saying on Amazon? Users appreciate its accuracy in FPS games and comfort. The mic and sound isolation also receive praise. Opt for this if you're a PC gamer wanting positional audio accuracy for tactical games. Logitech G 733 Lightspeed offers wireless freedom with customisable dual-zone RGB lighting and up to 29 hours of battery life. Its PRO-G drivers provide clear audio, while the Blue VO!CE mic technology delivers sharp, filtered communication. With a suspension headband and light build, it's made for pro-level comfort. Mic Detachable with Blue VO!CE Premium wireless quality Customisable mic filters High initial cost What buyers are saying on Amazon? Users love its RGB and clear mic. It's often rated highly for wireless stability and audio precision. Go for this if you want top-tier wireless gaming with sleek design and voice clarity. Razer Kraken X Lite is a lightweight headset packed with 7.1 surround sound support for PC. Weighing just 230g, it's perfect for long sessions. The cardioid mic captures your voice while reducing background noise. Though minimalist in look, it maintains Razer's build quality and offers precise positional audio for competitive gamers. Compatibility PC, Consoles Feather-light design Accurate sound positioning No RGB lighting What buyers are saying on Amazon? Many like its lightness and fit. They say it's one of the most comfortable headsets from Razer. Choose this if you want ultra-light comfort and clear directional audio. Zebronics Zeb-Rush is all about aesthetics and strong performance. With 40mm neodymium drivers and multicolour LED lights, it adds flair to your gaming setup. The padded earcups and suspension headband provide comfort, while the flexible mic ensures clarity. Designed for PC gamers, it has inline controls and a 2m braided cable for durability. Eye-catching LED design Long durable cable No surround sound What buyers are saying on Amazon? Buyers are drawn to its RGB style and clear mic. Some want more features, but love the look. Choose this for stylish design and solid basics at a budget price. EKSA E900 Pro stands out with 7.1 surround sound and 50mm drivers for detailed spatial audio. It comes with a noise-cancelling mic and memory foam cushions, ensuring both clarity and comfort. Designed for multi-platform gaming, it's ideal for FPS players. It also features LED accents for a touch of gaming style. Mic Noise-cancelling, adjustable Compatibility PC, PS4, Xbox Wide compatibility Great mic isolation Bulky on small heads What buyers are saying on Amazon? Gamers like the audio depth and mic performance. It's often praised for its comfort during long gaming sessions. Opt for this if you play competitive games and need accurate directional sound. HAMMER Blaze delivers stereo surround sound with 50mm drivers and RGB lighting for a cool look. Its omnidirectional mic ensures clear voice capture, while breathable ear cushions provide comfort during intense sessions. Designed for PC gamers, it connects via USB and comes with a 1.5m cable, offering basic yet reliable performance. Soft, breathable earcups Attractive RGB lights Limited adjustability What buyers are saying on Amazon? Buyers appreciate the deep bass and design, calling it a good-looking headset for everyday gaming. Pick this for stylish lighting and reliable stereo sound at a modest price. The SpinBot Ranger HX300 is a dual-mode gaming headset with wired and Bluetooth options. It features 40mm drivers, RGB lighting, and 50ms low latency for smooth gaming. Designed for comfort, it includes a flip-up mic, adjustable headband, and 18-hour battery life, making it perfect for mobile and casual gamers who want great sound, vibrant looks, and flexibility while playing, chatting, or enjoying multimedia on the go. Connectivity Bluetooth, Wired Dual-mode support Stylish RGB Basic build quality What buyers are saying on Amazon? Buyers enjoy its wireless ease and low delay during gameplay. The mic and sound quality receive positive feedback. Pick this for low-latency wireless gaming with RGB style and flexibility. The Ant Esports H1100 Pro is an affordable gaming headset built for casual gamers. Equipped with 50mm drivers, it delivers powerful bass and clear audio detail. The self-adjusting headband and noise-isolating ear cushions offer comfort during long sessions. Stylish RGB lighting adds flair, while the built-in microphone ensures clear voice capture for team chats. It's a budget-friendly choice that balances performance, comfort, and looks for everyday gaming. Compatibility PC, Consoles Affordable price Stylish design Build is basic What buyers are saying on Amazon? Buyers like its look and comfort, calling it a reliable pick for casual sessions and entry-level streamers. Choose this for budget gaming with decent performance and a hint of RGB flair. Gaming headphones are designed with features like surround sound, low-latency audio, and boom mics for clear in-game communication. They often include comfort-enhancing designs for long sessions and are compatible with multiple platforms, unlike regular headphones that focus mainly on music or casual use. Yes, modern wireless gaming headphones offer stable connections with low-latency technology. Many models in 2025 support Bluetooth 5.3 or proprietary 2.4GHz dongles, ensuring lag-free audio for competitive gaming. However, for tournaments or ultra-competitive setups, wired models still offer the most consistent performance. A good mic ensures your voice is transmitted clearly during team play, avoiding misunderstandings and improving coordination. Noise-cancelling microphones also cut background distractions. In 2025, many gaming headsets feature AI-enhanced mics for better voice isolation and clearer communication even in noisy environments. Audio Drivers : Look for 40mm or larger drivers for immersive sound. : Look for 40mm or larger drivers for immersive sound. Mic Quality : Ensure clear, noise-cancelling mic for multiplayer communication. : Ensure clear, noise-cancelling mic for multiplayer communication. Wired or Wireless : Choose based on your setup, comfort, and latency needs. : Choose based on your setup, comfort, and latency needs. Compatibility : Check if it works with your gaming console or PC. : Check if it works with your gaming console or PC. Comfort & Fit : Padded earcups and adjustable headbands help in long sessions. : Padded earcups and adjustable headbands help in long sessions. Battery Life : For wireless options, aim for 20+ hours. : For wireless options, aim for 20+ hours. Surround Sound : 7.1 or spatial audio enhances gameplay realism. : 7.1 or spatial audio enhances gameplay realism. Build Quality: Durable materials ensure long-term use. Top 3 features of the best gaming headphones in 2025 Best gaming headphones in 2025 Form Factor Drivers Special Features Over Ear 53 mm Over Ear 50 mm Over Ear 40 mm Over Ear 12 mm 360 Spatial Sound JBL Quantum 100 Wired Over Ear Gaming Headphones Over Ear 40 mm Over Ear N/A Over Ear 53 mm Over Ear 50 mm Over Ear 40 mm Over Ear 40 mm Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. 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Time of India
44 minutes ago
- Time of India
Generative Artificial Intelligence and the Future of Marketing
HighlightsGenerative Artificial Intelligence (GenAI) represents a significant breakthrough in technology, allowing organizations to create original content across various mediums, enhancing nearly every function within a business. Companies like Mondelez and Amazon are leveraging GenAI to deliver hyper-personalized experiences, resulting in increased customer engagement and significant returns on investment. The application of GenAI in supply chain operations is expected to revolutionize industries, with the Asia Pacific region leading the charge in adopting this technology for efficiency and cost savings. By Prof. Anupam Narula Many people today are familiar with AI chatbots and image generators capable of producing convincing text and visuals within seconds. These tools are powered by Generative AI (GenAI)—a transformative technology that uses advanced algorithms to create original content across text, images, audio, and more. At the heart of GenAI are foundation models (FMs)—deep learning models trained on vast and diverse datasets. Unlike traditional AI, which is typically designed for a single, narrowly defined task under human supervision, foundation models are highly adaptable. A single model can perform a wide range of tasks, such as writing content, generating code, or composing music, by learning to recognize and predict patterns—like the next word in a sentence. This adaptability marks a major leap in AI capabilities. Generative AI signifies a paradigm shift in how organizations develop and deploy artificial intelligence—from task-specific tools to generalized, scalable intelligence that can enhance nearly every function within an organization. The Game Changer Across Industries The true power of generative AI lies in its ability to create entirely new content—text, images, and more—making it a transformative technology with the potential to disrupt nearly every sector of the economy, much like the internet did decades ago. Organizations across industries are actively exploring how GenAI can reshape critical functions, like marketing & sales, customer experience journey, target marketing, value creation, product development & customer service , and supply chain operations. However, the timeline for realizing these benefits varies by use case. In the near term, industry experts identify GenAI's ability to synthesize structured and unstructured data and deliver highly targeted marketing campaigns as its most immediate advantage. Looking further ahead, over the next five years, GenAI is expected to deliver its greatest impact on back-end operations—particularly in optimizing supply chains, improving efficiencies, and automating complex workflows. The advantages of adopting GenAI are significant, with the potential to impact virtually every aspect of a business—from enhancing customer experiences to streamlining workflows. Yet, along with these opportunities come challenges such as managing computational costs, addressing ethical and bias concerns, and ensuring effective training and user adoption. Strategic Focus for Marketing Success To succeed in increasingly complex, digitally driven markets, organizations must address four critical strategic questions. These guideposts will help refine content creation efforts, align AI initiatives with marketing objectives, and ensure responsible and efficient use of GenAI. Prioritizing these considerations is crucial for maximizing value while managing associated risks. Generative AI and the Landscape of Marketing and Sales In a world where digital transformation is no longer optional but essential, artificial intelligence (AI) and machine learning (ML) are revolutionizing how businesses market and sell their products. Now, with the emergence of generative AI ( Gen AI ), the pace of change has accelerated—and the impact is being felt right at the sales frontlines. Open-source Gen AI platforms are increasingly being adopted by sales teams to enhance performance, automate routine tasks, and drive deeper customer engagement. Meanwhile, sales-tech companies are investing heavily in Gen AI to create smarter, faster, and more personalized sales solutions. As business complexity grows in a digital-first economy, these advanced technologies are becoming indispensable. Companies that fail to embrace them risk falling behind. Forward-looking organizations, however, are using this moment to gain competitive advantage. Many are targeting an annual increase in market share of at least 10 percent by embracing a combination of strategic initiatives: Investing in advanced sales technologies to streamline operations and drive efficiencyBuilding hybrid sales teams that blend human expertise with AI-powered toolsOptimizing sales across third-party and in-house digital marketplacesAchieving excellence in e-commerce by refining every stage of the digital sales funnelDelivering hyper-personalized experiences, tailoring messages to individual decision-makers based on real-time data, behaviour patterns, and predictive insights. Hyper-personalization is emerging as a game-changer. It involves crafting unique, data-driven messages for each customer based on their profile, needs, past interactions, and anticipated behaviours. This approach not only enhances customer satisfaction but also drives conversions and builds long-term loyalty. As the sales landscape continues to evolve, the message is clear: Agility, Innovation, and Customer-centric mindset are no longer optional—they are vital for sustained growth. Companies that understand and adapt to this reality are poised to thrive in the era of AI-powered sales. Generative AI and the Customer Experience Journey (CXJ) drive the next frontier of Market Personalization. The rise of Artificial Intelligence (AI), particularly Generative AI (Gen AI), is reshaping the marketing and sales landscape across three pivotal areas: the customer experience journey (CXJ), growth acceleration, and productivity enhancement. Customer Experience Journey (CXJ) Gen AI enables hyper-personalized content and offerings by leveraging individual customer behaviour, personas, and purchase history. This allows companies to map dynamic customer journeys, identify critical touchpoints, and continuously drive engagement. AI-powered chatbots can now respond in real-time, enhance onboarding with personalized training materials, and improve retention through predictive churn modelling. Growth Acceleration AI unlocks top-line growth by equipping sales teams with real-time analytics and customer insights to effectively capture demand. It identifies untapped audience segments by analysing vast datasets—demographic information, behavioural patterns, and market trends—and uses this insight to craft highly targeted marketing and sales strategies. Hyper-personalization is a competitive advantage. In B2C, AI enables precise segmentation and tailored campaigns. In B2B, winning organizations are moving beyond account-based marketing, using Gen AI to personalize outreach at scale. Productivity and Sales Efficiency AI boosts sales effectiveness by automating repetitive tasks such as data entry, follow-ups, and research—freeing sales professionals to focus on high-value interactions. AI agents, a newer development enhanced by Gen AI's natural language capabilities, can now autonomously perform tasks, make decisions, and interact with both internal systems and customers. These agents can escalate complex issues to human teams, ensuring a seamless customer experience. Mondelez , home to brands like Cadbury, Oreo, and Chips Ahoy, is leveraging Gen AI to create hyper-personalized marketing experiences. The company focuses on enhancing campaign measurement and content creation. A notable initiative, 'My Cadbury Era' , allowed users to generate personalized vintage posters using selfies and selected ad eras—demonstrating how Gen AI can merge personalization, engagement, and brand storytelling. Mondelez reports that personalization powered by Gen AI increases ROI by 20–30 percent. Amazon launched Rufus , a Gen AI-powered shopping assistant, to help customers navigate its vast product ecosystem. Rufus offers personalized recommendations and product comparisons, helping users make quicker, more informed decisions. This approach enhances the online shopping experience by reducing friction and simplifying choices through AI-driven personalization. Gen AI unlock Value Experiences, New product Development, Innovation, and Customer Service. Value Experiences: From Products to Emotional Connections Consumers are shifting from materialism to meaningful experiences. Today, value lies not just in products but in how customers feel. GenAI is central to this evolution, enabling hyper-personalised, emotionally resonant interactions that build deeper brand loyalty. Modern consumers define value through three pillars: Living It – Immersive, real-world and digital brand experiences, Enhanced Product – Smart, intuitive offerings that adapt and evolve, Lasting Engagement – Sustained emotional and functional value over time. Brands like Coca-Cola are leading this transformation. Their 'Create Real Magic' platform invites digital artists to create AI-generated artworks displayed on global billboards, blending creativity with global reach. The Coke SoundZ app creates audio experiences tied to brand rituals—like the pop of opening a can—deepening sensory connections with users. Kraft-Heinz, too, redefined value experience through playfulness and crowd participation. Its DALL·E 2-powered campaign reimagined "ketchup" visually, engaging younger audiences and rejuvenating brand relevance. These digital-first, emotionally intelligent experiences show how GenAI can enhance customer relationships far beyond traditional marketing. New Product Development: Reimagining What's Possible As GenAI capabilities advance, New Product Development (NPD) is becoming a primary frontier. Combining AI-driven insights with human creativity allows businesses to co-create, test, and iterate at unprecedented speeds. While still in early stages, AI-assisted NPD holds the promise of revolutionising innovation pipelines through Predictive trend modelling, Rapid prototyping of concepts and Smart simulations and digital twins. The Coca-Cola Company is harnessing these advantages through its ' Prod X ' production studio, powered by NVIDIA's GenAI technology. Operating in 100 markets, it enables rapid development and localised innovation—helping the brand adapt products and marketing to diverse consumer cultures. In the medium to long term, GenAI-powered NPD will not only streamline traditional processes but unlock entirely new categories, formats, and experiences. Innovation: Creative Disruption at Speed GenAI is catalysing a renaissance in business innovation. Its multimodal capabilities—blending text, video, image, and audio generation are breathing new life into product design, marketing, and consumer interaction. Examples are abound: Kraft-Heinz's AI-generated ketchup labels created a buzz both in real life and in the Appliances used GenAI to develop Flavory AI, which scans fridge contents to suggest recipes, and AI assistants that simplify appliance planning, fashion styling, and virtual brand avatars are redefining how brands connect with and serve customers. Personalisation is now in hyperdrive, fuelled by machine learning algorithms that adapt experiences in real time. This has led to the emergence of A-Commerce (AI-led commerce) where intelligent agents assist consumers with decisions, purchases, and discovery. The speed of innovation is breathtaking, and we are only at the beginning. Brands that hesitate risk becoming irrelevant in the wake of this accelerating transformation. Customer Service: Loyalty Through Intelligence Customer service has emerged as one of GenAI's most transformative applications, with 16 percent of industry professionals ranking it as a top strategic priority for the next five years. AI tools are already handling everything from FAQs to complex complaint resolution—driving satisfaction and cutting operational costs. But it's not without risks. Mismanagement can damage trust. Key challenges include: Data security and privacy concerns (raised by over 50 percent of industry professionals)Lack of transparency in AI decision-makingCultural and linguistic misalignment Businesses must prioritise ethical deployment, including clear disclosure of AI use and opt-out options for data sharing. In high-stakes areas—such as financial advice or healthcare—GenAI's recommendations must meet high accuracy standards, as service providers will be held accountable. GE Appliances' AI solutions exemplify responsible GenAI service. Instead of frustrating customers with manuals, users get voice-activated support for maintenance and repairs—boosting confidence, usability, and brand satisfaction. When done right, GenAI can become the foundation of brand loyalty, not just a customer service tool. Generative AI can drive the Next Gen Supply Chain Leveraging GenAI to drive operational efficiencies across the supply chain remains the final battleground for businesses looking to leverage the technology's benefits and optimise cost savings. Tackling the supply chain is a strategic priority over the longer term due to the number of external partners involved, leading to higher levels of complexities. As such, many are focusing on lower hanging fruit such as personnel and customer service. Gen AI has started revolutionizing the logistics industry. It's poised to boost performance and trillions of dollars in operations, with roughly $190 billion in travel and logistics and $18 billion in supply chain operations. Gen AI offers value-clearing opportunities across the entire logistics operations value chain. This ranges from core operations—activities like planning, optimization, warehousing, transportation, and asset maintenance—to support functions, like procurement, customer experience, back office, legal, and HR. In a nutshell, gen AI enhances various aspects of the value chain and leverages advanced AI models to create new, content-optimized processes and improve efficiency across logistics operations. The benefits are impressive. For example, gen AI can significantly reduce the lead time for producing documentation by up to 60 percent. This includes auto-generating and consolidating shipping documents, identifying potential mistakes, digesting corrections, and reducing human errors and the workload of logistics coordinators by 10 to 20 percent. While most industry experts anticipate deploying Generative AI (GenAI) to enhance back-end operations over the next five years, the Asia Pacific region is expected to move faster, particularly in its application of GenAI to supply chains. According to McKinsey, 41% of companies in Asia Pacific plan to use GenAI within the next year to improve supply chain efficiency—compared to just 36% globally over the next five years. This regional acceleration is driven by the advanced manufacturing capabilities of countries such as China, South Korea, and Japan, as well as the proactive adoption of next-generation AI by forward-thinking nations like Singapore. Industries such as luxury goods, finance, and travel have reported the most significant impacts from traditional AI over the past year. Meanwhile, sectors like consumer electronics and finance are leading the charge with GenAI adoption. The rise of GenAI is fuelling rapid advances in digitalisation, automation, and business transformation, particularly within white-collar functions. As companies race to capitalise on new opportunities, they are seeking optimal use cases that can harness the vast data-processing capabilities of large language models, including text and image-based inputs. Importantly, GenAI's influence extends beyond the private sector. Governments and all players in the supply chain ecosystem—including regulators and micro, small, and medium enterprises (MSMEs)—are grappling with how to boost efficiency, cut costs, and ensure operational safety and security. Achieving these efficiencies requires cohesive collaboration across the entire chain, from policy to execution. This need for alignment explains why the full benefits of GenAI in supply chains are still gradually unfolding. The transformation of supply chains is happening across the board—from planning to delivery. Automation is gaining traction in customer service roles, exemplified by the growing use of AI copilots. Similarly, dynamic pricing, long used in the travel industry, is now being adopted more widely, including in retail. a pioneering force in autonomous vehicle (AV) technology, is set to roll out a fleet of self-driving vehicles in collaboration with Uber Eats by 2025. This strategic partnership aims to transform the food delivery landscape through cutting-edge AI and automation. The company has attracted significant investor interest, recently securing over USD 1 billion in funding from industry giants including NVIDIA, SoftBank, Microsoft, and Uber. This capital infusion supports the development and deployment of Wavye's next-generation AV2.0 platform. Built on Embodied AI and powered by Generative AI (GenAI) neural networks, AV2.0 vehicles are self-learning, adaptable, and vehicle-agnostic. These systems enable the AVs to process real-world sensor data in real time, allowing them to make dynamic, context-aware driving decisions without human input. While the technological advancements offer exponential gains in efficiency and scalability, consumer trust and safety remain critical. Additionally, the rise of driverless delivery services raises important ethical considerations, particularly regarding potential job displacement in the gig economy—a sector already marked by economic uncertainty. As the industry moves toward greater autonomy, balancing innovation with social responsibility will be essential for long-term success and public acceptance. Singapore stands out as a global leader in GenAI deployment. Under its Smart Nation 2.0 and National AI Strategy 2.0 (NAIS 2.0), the city-state is leveraging GenAI to drive innovation and improve public services. Notably, its "Virtual Singapore" digital twin uses GenAI to simulate scenarios for urban planning, disaster preparedness, and risk management. The government is also partnering with major tech players—such as Google through AI sandboxes and Microsoft via the AI Pinnacle Program—to explore GenAI applications in finance and beyond. These initiatives aim to ensure that GenAI benefits Singapore's residents while mitigating associated risks. Efforts like Job Transformation Maps are being developed to help workers reskill and stay relevant in a changing job market. With strong leadership from the public sector, Singapore is paving the way for the private sector to explore new business models and revenue opportunities built on GenAI. The Importance of GenAI and the Future of Marketing Consumer expectations for greater personalisation continue to grow, with the most digitally savvy audiences demanding richer, more tailored experiences throughout their customer journey. In response, retailers, brands, and hospitality operators are increasingly leveraging Generative AI (GenAI) to enhance interactions, deliver smarter recommendations, and offer highly personalised assistance. In today's competitive market, GenAI empowers businesses to elevate customer interactions from merely functional to genuinely memorable—building deeper relationships and fostering stronger brand loyalty. GenAI is transforming the marketing landscape by enabling: Dynamic content creation at scaleFaster operations and streamlined workflowsGreater audience engagement through hyper-personalised experiencesLocalized advertising and precise post-campaign analysisUpskilling opportunities for marketing teamsCost efficiencies and automation of repetitive tasks Importantly, GenAI is also enhancing creativity in product ideation and development. It supports the optimisation and scalable measurement of content performance, driving both innovation and impact. As adoption increases, performance-oriented marketing metrics will evolve. Human oversight will remain critical to ensure quality control, copyright compliance, and brand consistency. For smaller businesses, a more measured approach—adopting GenAI on a manageable scale—can help test its value and compatibility with internal operations. GenAI is no longer a fringe innovation, it is reshaping the commercial and creative landscape. By redefining value, accelerating innovation, transforming product development, and enhancing service delivery, GenAI presents an unprecedented opportunity for growth. The brands embracing GenAI aren't just keeping pace—they're setting the standard for a more intelligent, engaging, and profitable future. For those yet to begin, the message is clear: adapt now or risk being left behind. So, whether your organisation thought to execute the Generative Artificial Intelligence to empower businesses and to elevate customer interactions from merely functional to genuinely memorable—building deeper relationships and fostering stronger brand loyalty? (The Author is Professor, Trainer, and Consultant in Marketing at Lal Bahadur Shastri Institute of Management, New Delhi, India. The views expressed are personal.)


Mint
2 hours ago
- Mint
What is Delhi's 400 million litre water replenishment project for Delhi's Yamuna river that Amazon is funding?
Amazon has launched its first-ever water replenishment project in the Yamuna River watershed to tackle water scarcity and over-extraction of groundwater in in the national capital This prject is part of Amazon's water conservation iniatiaves running across India which already include major lake restoration efforts and community water solutions benefiting over 1 million people since 2020, the firm said in a statement. The Delhi initiative is expected to replenish more than 400 million litres of water annually once completed, and is part of Amazon's commitment to return more water to communities in India than it uses in its direct operations by 2027, the statement said. New Delhi faces significant water management challenges, with water supply issues impacting the daily lives of residents and operations of businesses throughout the capital region. Amazon's project in New Delhi, featuring a groundwater recharge programme, was announced at Amazon's inaugural Water Dialogues in the national capital on 6 June. The event was a thought leadership initiative that put together key stakeholders in the water industry. The New Delhi water project, in cooperation with social enterprise and developer of ecosystem restoration projects, Hasten Regeneration, combines the rehabilitation of existing infrastructure—including check dams and ponds—with the construction of new water-saving structures, like percolation pits and recharge shafts. Additionally, planting vegetation around these structures can help to prevent erosion, increase the moisture in soil, and improve local landscapes. Sites will be selected within the Yamuna River watershed with the goal of maximising direct benefits to New Delhi's water security, Amazon said in a statement. 'The inaugural Water Dialogues 2025 in Delhi marks an important step in advancing collaboration around India's pressing water challenges. It reflects the growing recognition that water stewardship is a shared responsibility. We welcome this effort and see it as an opportunity to encourage greater private sector engagement in delivering inclusive, community-driven solutions, especially in water-stressed urban and peri-urban regions,' Sasmit Patra, Member of Parliament (Rajya Sabha) said. For this groundwater recharge water project, Hasten Regeneration will collaborate with India-based non-governmental organization Arpan Seva Sansthan, and Clear Water Dynamics, a Bangalore based consultancy firm specialising in water engineering Our country faces critical water challenges, with groundwater levels in New Delhi declining at an alarming rate. "Our country faces critical water challenges, with groundwater levels in New Delhi declining at an alarming rate," said Abhinav Singh, Vice President, Operations, Amazon India & Australia in the statement. Key Takeaways Amazon's project aims to address severe water scarcity in New Delhi through groundwater recharge. The initiative will restore over 400 million liters of water annually and benefit over 1 million people. Collaboration with local organizations emphasizes community involvement in water management and stewardship.