Meet The Nashie: The stylish UPF50+ swim shirt Aussies are taking to Euro summer

7NEWS

15-05-2025

Euro summer is fast approaching and I've discovered this year's must-have item: The Nashie.
This stylish, sun-safe upgrade from your usual rash vest is a game-changer, you'll be able to enjoy the Euro sun all day long while staying sun safe.
It's a collared, button-up, UPF50+ swim shirt that's designed to look great both in and out of the water.
Launched by local dad and founder Tom Wilson, The Nashie was inspired by a personal mission, to combat the rising impact of skin cancer in Australia with something people actually want to wear.
After seeing several family members affected by skin cancer, Tom realised there was a serious gap in the market.
The Nashie retail from $79.95 and comes in a range of colours and designs.
And in just four months, The Nashie has gone from an idea to a national movement, with tens of thousands of Australians swapping out their old rashies for this stylish, sun-smart alternative.
And it's not just about looks, the shirt also offers full upper body protection and comfort, so you can wear it from beach to café.
'People aren't avoiding sun safety because they don't care. They're avoiding it because the options don't work. So I created something they'd love to wear instead,' Tom explains.
And it's definitely having an impact because shoppers. They can't stop raving about how the Nashie has changed their outlook on beachwear.
'Great quality and very stylish,' one shopper commented.
'Its great going from place to place wearing a nice shirt where I can hop in the pool, go to the beach it dries fast and I don't feel underdressed when wandering all day and into the night,' another shopper added.
'Very nice material, true to sizing and love how it looks,' a third customer wrote.
This Euro summer, you don't have to choose between sun safety and style because with The Nashie you can achieve both.