Glanbia Performance Nutrition and Opinions scoop top prize at MII All Ireland Marketing Awards
Over 800 professional Irish marketers gathered at the Clayton Hotel for the prestigious awards hosted by the professional body, which are uniquely judged by an in-person panel of business experts.
Awards were presented across 22 categories, including for emerging talent, international marketing, insights and market research, and marketing team of the year.
Glanbia Performance Nutrition in partnership with the research company Opinions delivered the award-winning business case study, winning the MII All Ireland Marketing Awards Grand Prix.
They scooped the top prize for highlighting their 'insightful understanding of consumer motivations to build a framework upon which their global brands can be modelled'.
Diageo Ireland won a record five awards, while Waterwipes took home gold in two categories.
'We recognise and celebrate the power of marketing to build business through brands and we are witnessing businesses that are literally conquering the world, inspiring audiences, beating competitors and adding tens of millions of euro to the bottom line of their businesses,' said chief executive of MII Shane McGonigle.
"Professional Irish marketers are building some of the most successful brands in the world, brands that are strengthening our businesses right across the economy.'
'Marketing is now at the heart of driving business success and at MII we are delighted to see so many Irish marketers and businesses shine tonight and to highlight the contribution of their work and that of their teams, their companies and how long-term business growth is at the centre of supporting the Irish economy,' said Mark Nolan, the chairman of MII.
The MII National Marketing Professional Services initiative has just been launched, which provides a structured and strategic approach to supporting the development of marketing professionals and advancing the wider industry.
Services include the creation of the MII National Marketing Competency Framework, the establishment of professional standards, and the introduction of accreditation tools.
MII, the professional body representing marketing professionals in Ireland, was incorporated in 1962 with the mission to develop better marketers and deliver better performance for the individual, their company and the Irish economy overall.
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