Lidl scores again with return of legendary Irish soft drink

Extra.ie​

4 hours ago

A beloved Irish soft drink is set to return to Lidl shelves – just in time to celebrate the Ladies' Gaelic Football season and the upcoming All-Ireland finals.
McDaid's Football Special, the iconic beverage from Donegal, is making a highly anticipated comeback to Lidl stores nationwide.
Last time it appeared in stores, it sold out rapidly, and now it's back, but you will have to be quick as it's only available for a limited time. LGFA player Carla Rowe.
Available from June 26, Football Special will be sold in 1-litre bottles for €1.79, featuring special edition artwork that highlights the achievements of female Gaelic footballers.
For the first time ever, it will also be available in 330ml cans priced at €1.19, carrying the drink's traditional label.
Kevin Duffy, Chief Commercial Officer at Lidl Ireland, said: 'Football Special is a perfect example of how a local Irish producer can benefit from Lidl's Kickstart programme and achieve real success. It's great to see such a well-loved local drink score new fans right across Ireland and we're expecting another sell-out run when it returns to stores this summer. LGFA layer Carla Rowe with buyer Eoin Slevin (left) and supplier Seamus McDaid (right).
'At Lidl, we're hugely invested in supporting and advancing female sport through our flagship sponsorship with the Ladies' Gaelic Football Association (LGFA). As part of our 'Get Behind the Fight' campaign, we're focused on elevating visibility of female players to fill every seat at every game.
'Our partnership with McDaid's to produce a special edition artwork bottle putting female players in the spotlight is another tangible example of how we can continue to promote LGFA and its players and drive further engagement and support amongst our shoppers and communities across the country. We're thrilled to relist this popular product just as the LGFA season gets into full swing and leading up to thrilling All-Ireland Championship Finals in August.'
McDaid's Football Special is produced by a family-run soft drinks company based in Ramelton, Co. Donegal.
First created in the 1940s to celebrate the victories of local football club Swilly Rovers, it earned its name from players who would famously 'fill the cup' with the fizzy, non-alcoholic drink in honour of their wins.
With its nostalgic taste and loyal following, this limited-edition return is expected to fly off shelves once again, so fans will need to act fast to nab a bottle!