Why coach Luke Beveridge considers himself a 'pushover'
Self-managed Luke Beveridge is so relaxed in his contract negotiations, the Western Bulldogs coach has joked he is a "pushover".
Off-contract at season's end, Beveridge is now almost certain to extend his tenure at the Whitten Oval into a 12th year and beyond.
After defying a significant injury toll and a list rejuvenation, the Bulldogs are 6-4 and are rated as second favourites to take out this year's premiership following some red-hot form.
The Bulldogs can impress further when they meet Geelong at GMHBA Stadium on Thursday, but only weeks ago Beveridge and the Bulldogs were still both unsure if they were going to remain in partnership beyond this season.
But talks have progressed in recent weeks, leading Beveridge to reveal a contract extension "may not be too far away".
The 54-year-old is a rarity in the modern game - he has refused to appoint a manager to look after his contracts.
"Sometimes you've got to manage your manager ... and I haven't got time to do that," Beveridge said with a big smile on Wednesday.
"I'm low maintenance, and I'm not worth much, so it becomes easy. I'm a pushover."
Beveridge has been one of the strongest advocates in pushing the AFL to increase the soft cap for football departments.
Assistant coaches are often earning the same, or less, than what they were on before the soft cap was slashed at the start of the COVID-19 pandemic.
"The soft cap has exacerbated it even more, but you've got to make sure that your whole resource base, all your people who work within the operations area, are looked after under the soft cap ... although it's a hard cap," Beveridge said.
"My side of things has always been pretty simple and as far as negotiation skills go, I did a short course back when I was working at AUSTRAC (Australian Transaction Reports and Analysis Centre)."
Beveridge did pay credit to Carlie Merenda, a talent manager, who has also worked with the likes of Ben Cousins.
"Carlie's been a bit of an intermediary for me this year," he said.
"She's been fantastic. And she's a great lady.
"So if anyone wants to contact me through anyone, they can contact Carlie.
"But Carlie won't be negotiating the contract."
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