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South African jewellery designer Jenna Clifford dies at 65

South African jewellery designer Jenna Clifford dies at 65

News2421-05-2025

Jenna Clifford, a renowned South African jewellery designer, died on Tuesday after an advanced stage cancer diagnosis.
The 65-year-old was surrounded by her family in her final moments.
Known for her exceptional craftsmanship, she built a global jewellery brand and inspired others with her generosity and creativity.
Jenna Clifford, a globally recognised South African jewellery designer, died on Tuesday evening after battling cancer, and was surrounded by her family in her final moments.
According to the jewellery heavyweight's family, the 65-year-old was diagnosed with advanced-stage cancer earlier this year. Despite her courageous fight, she died on Tuesday, 20 May 2025, with her loved ones by her side.
'It is with the heaviest of hearts that we share that our beloved mother, Jenna Clifford, has passed away,' her family confirmed in a statement. 'Earlier this year, mom was diagnosed with cancer at an advanced stage. She undertook treatment with unwavering courage, grace, dignity, strength, and endless gratitude. Sadly… we knew that her remaining time with us would be limited.'
Her family, who broke the news on Wednesday, described Clifford as a 'one-of-a-kind' woman who dedicated her life to generosity, creativity, and supporting others.
'She was loving, kind, generous, and brave. Everything mom did, she did with integrity and love,' the statement read.
Clifford, who established her jewellery business, which bore her name in 1992, was known for her unique designs and exceptional craftsmanship.
Her brand grew to attract a huge clientele not only in South Africa, but also internationally, including iconic personalities like Céline Dion.
Her legacy was further commemorated in 2024 when her brand celebrated a collaboration with Mattel's Barbie. This partnership created a jewellery line that embraced individuality and inspired people to pursue their dreams while living authentically, according to the company's website.
The collection featured a unique selection of staple pieces, including diamond rings, pearl necklaces, and earrings.
Beyond her thriving business, Clifford's impact extended outside her art of jewellery design. Her magnetic personality and unwavering belief in people's potential touched the hearts of many who describe her as a source of encouragement, inspiring those around her to dream bigger and achieve their ambitions.
'Her passionate belief in others encouraged so many to elevate their ambitions and dream bigger. She was at her happiest when she was supporting others to achieve their dreams,' her family said.
As the family reflects on her remarkable journey and legacy, they expressed deep gratitude for the outpouring of love and support Clifford received throughout her career.
The family also said that plans are underway for a private family funeral, with a public memorial in Johannesburg to honour of her life to be announced soon .
'Our family will be coming together for a small, private funeral in the days ahead. We know how many lives our mother touched, and we'll also be hosting a memorial gathering in Johannesburg to honour and celebrate her life with those who loved her,' read part of a family statement. 'We'll share details of this memorial in due course.'

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