Scandalous Foods raises Rs 2 crore in ongoing seed+ funding led by New Age India Fund
Scandalous Foods
has secured Rs 2 crore in an ongoing seed+ funding round. The capital will be strategically invested in expanding production capacity and strengthening its SME HoReCa (Hotels, Restaurants, and Catering) distribution network, fueling the company's next phase of growth.
With 50 percent of the funds allocated to scaling production, Scandalous Foods is gearing up to meet the rising demand that has driven consistent month-on-month growth. The remaining 50 percent will focus on expansion efforts, with 30 percent dedicated to building a robust SME
HoReCa distribution
network—targeting smaller restaurant chains with fewer than five outlets—and 20 percent directed toward online and offline marketing initiatives, stated a release issued by the company.
"At Scandalous Foods, we're not just selling
Indian sweets
—we're working towards becoming the biggest mithaiwala in the unplanned post meal impulse purchase space. This funding is a massive leap forward in our journey to make our sweets a staple in restaurants and catering menus across India. With bigger production, a stronger distribution network, and new products in the pipeline, we're gearing up to bring our bold, delicious creations to even more people. The love we've received so far has been incredible, and this is just the beginning! Also, we truly appreciate the promptness and professionalism shown by
New Age India Fund
in transferring the funds. It's a great start to what we believe will be a strong and supportive partnership.' said
Sanket S
., co-founder of Scandalous Foods.
The company has experienced 7x growth in calendar year 2024, selling over 2 million cups of
Indian sweets
across nine cities. With a reach of nearly one million unique consumers through its 27
B2B clients
and 1,500+ distribution points, Scandalous Foods is quickly becoming a go-to name in the industry, the release added.
Avinash Kalia
, chief investment officer, New Age India Fund explained 'At our fund, we actively seek out founders with the vision and capability to execute and scale in unique, high-potential niches. Sanket and the team behind Scandalous exemplify this perfectly. With prior experience in the food industry, they've identified a compelling niche and are poised to capitalize on it. Sanket is a driven entrepreneur with a clear roadmap for where Scandalous is headed, and his infectious enthusiasm makes it easy to believe in that vision. We're excited to partner with them on this journey.'
Beyond scaling its footprint, the brand is introducing 2-3 new products and expanding into new sub-channels within existing markets. Initially focused on key account HoReCa clients, Scandalous Foods will now target SME HoReCa and caterers, further strengthening its presence in India's evolving F&B landscape, said the release.
Looking ahead, the company is focused on achieving INR 20 crore+ revenue within the next year, while also preparing to expand into the Middle East by 2026. Additionally, Scandalous Foods will introduce branded Indian sweets under its B2B2C label, FAAD, within the HoReCa channel, reinforcing its long-term vision for growth, it added.
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