Apple To Launch Dedicated Gaming App
Summary
Appleis reportedly set to launch a dedicated gaming app across its devices, including iPhone, iPad, Mac, and Apple TV, with a likely reveal at WWDC 2025 on June 9th and a full release in September 2025 as part of iOS 19. This new app aims to serve as a centralized hub for all gaming activity, replacing the existing Game Center.
According toBloombergkey features of this new app are expected to include a game launch which is a single place to launch all the users' games, centralized achievements and leaderboards, Apple-curated content highlighting new titles and game recommendations, seamless Apple Arcade integration, social features to connect and communicate with friends as well as Mac compatibility. On Mac, the app is expected to even support games downloaded outside of the App Store, a significant move for Apple.
This initiative is seen as Apple's most significant push into the gaming market, aiming to establish itself as a more serious player in the industry and provide a unified, console-like experience across its ecosystem. It comes strategically just days afterNintendois expected to launch itsSwitch 2console. Apple recently acquired its first dedicated game studio RAC7 , further signaling its commitment to expanding its gaming ecosystem.
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