Nainital Back In Business: After Rs 60 Crore Hit, Tourism Recovers As Hotels Offer Big Discounts
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After a major tourism slump due to unrest and cancellations, Nainital is bouncing back as visitors flock to enjoy its mild climate and iconic sights
Nainital, Uttarakhand's famed hill station, is witnessing a welcome revival in tourism after a period of sharp decline. The sector recently suffered losses of around Rs 60 crore due to communal tensions and unrest along the Indo-Pak border, which led to a wave of booking cancellations and anxiety among hoteliers. However, the dire situation is now gradually improving.
As temperatures in the northern plains soar past 30°C, Nainital offers a much cooler retreat with daytime temperatures hovering around 18°C. This has attracted a wave of tourists from Delhi, Uttar Pradesh, and Rajasthan.
According to Ved Sah, Secretary of the Nainital Hotel Association, hotels are offering discounts of up to 25% to encourage visitors.
Traffic Management Poses Challenges
Despite the tourism rebound, logistical issues persist. The local administration has introduced weekend traffic diversions and parking restrictions to manage congestion.
However, tourists have reported confusion, with some vehicles stopped outside the city even when in-town parking was available—an issue that has drawn criticism and could tarnish Nainital's image. Additionally, misleading posts on social media have caused further disruption, according to Secretary Ved Sah.
Tourist Hotspots Regain Buzz
Popular attractions such as Naini Lake, Naina Devi Temple, Snow View Point, and Kainchi Dham are once again filled with visitors. A tourist from Delhi praised the pleasant weather, boating activities, and local food. Another traveller from Rampur, Uttar Pradesh, described the cool breeze and breathtaking valleys as highlights of his visit.
If the trend continues, Nainital looks set to reclaim its status as one of India's most beloved hill destinations.
First Published:
June 12, 2025, 15:34 IST
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