
First We Fell in Love With a Smart Bird Feeder. Then This Smart Bird House Stole Our Hearts.
Grant Clauser/NYT Wirecutter
Unlike hanging a bird feeder, hanging a nesting box in the yard is no guarantee that a pair of birds will settle in to put down roots. Birds' nesting habits vary by species, and species vary by region and habitat. But there are many other factors, such as the height and location of the box, competition, predators … in other words, the magic might not happen. Birdfy offers some guidance on this. According to the guidelines provided by the National Wildlife Federation, the Birdfy bird houses are fit for Eastern and Western bluebirds and sparrows, and you might attract chickadees and some wrens. The weatherproof Wi-Fi camera, powered by a solar panel, is completely hidden inside the box. Grant Clauser/NYT Wirecutter
It took about a week, but eventually my phone chirped with a notification — something was happening. I looked at the video and first saw a small beak — and then the whole feathered head and body cautiously investigating the box. It was a common house sparrow, probably one of the many that hang out in my nearby juniper tree.
Even with the camera's built-in light turned off (I worried it would spook the birds), the video was bright and sharp. When you press the play button on the app for recordings or live video, the image takes five to seven seconds to load, which is longer than with any of my home-security cameras. But this birdcam is located 200 feet from the Wi-Fi router inside our people house. You can then download it to your phone to share on social media, and it becomes part of a 'story' on the Birdfy app, which lets you track the nesting progress of your tenants. A side door gives you easy access if you need to adjust the camera or clean out the birdbox after nesting season. Grant Clauser/NYT Wirecutter
The nesting box used the same Birdfy app as the company's feeders, and it functions in the same way. Rachel Cericola explains the app's features in her review of the feeders here. Nest building begins! Birdfy
After a week, the bird box didn't draw any additional attention, despite the housing shortage in my backyard. I thought maybe the close proximity to another (occupied) nesting box might be the issue, so I moved it to a different location on the other side of the yard. Within a day a pair of bluebirds started checking it out.
For several days, a male bluebird would show up every morning for house tours, sticking his head in as if taking measurements for a sofa. Then one morning I checked in via the app to see a few twigs arranged on the floor of the house — the couple had apparently signed the lease and started to move in. The solar panel kept the camera's battery at full charge, even through overcast days. Grant Clauser/NYT Wirecutter
In addition to being transfixed by the birds' bobbing and twitching inside the small space, I'm charmed by their delicate chirps. The camera's microphone easily picked up conversations between the bird couple as they planned their life together in their new temporary home. In a few weeks I expect the gentle tweets will be replaced by the caterwauling of chicks screaming for breakfast.
All in all, the Birdfy nesting box met my expectations. The camera images look good, and it maintained connection to my Wi-Fi router. According to the battery meter in the app, the solar panel kept the battery fully charged — even through cloudy days — though increased chick activity may draw on it more. And the whole shebang held up well through spring storms with heavy wind and rains.
In prior years I've enjoyed watching all of the activity around my non-camera nesting boxes, and I've always wanted to know what was going on inside them. Hopefully the happy couple who've claimed this one will continue their family building. And I'll get to watch the feedings and fledging as the season continues, and I will post updates to this article as things progress.
This article was edited by Jon Chase and Grant Clauser.

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Forbes
40 minutes ago
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AI: The Overinvestment Bubble Or The Fungible Opportunity?
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Fast Company
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For experts like Coshow, the future lies not in abrupt disruption, but in careful evolution. 'The path forward is well-designed agentic workflows with a human in the loop,' he says. Whether or not a billion-dollar solo startup emerges by 2026, the tools to build one are already here. And that, as Krieger sees it, changes everything. 'It's going to be about finding people who can work at the intersection of customer problems and AI capabilities,' he says. 'The most valuable early hire might not be a traditional engineer—it could be someone who translates needs into iterative, AI-powered solutions. The one-person unicorn will be relentlessly curious, and fluent in working with intelligent collaborators.'


Fast Company
an hour ago
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In the age of AI, IQ and EQ are no longer enough. Here's why
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From knowledge to emotional intelligence For centuries, leadership authority came from holding the most knowledge. If you had the answers, you had the power. But the internet—and now AI—changed that. Today, information is abundant, instant, and almost free. Strategy templates, market research, and even forecasting analyses are one prompt away. Knowing more is no longer a competitive edge. As knowledge became a commodity, leaders leaned on emotional intelligence (EQ) as the new X-factor: empathy, listening, and self-awareness. Business schools started preaching 'soft skills,' and for good reason. IQ was still necessary, but EQ built trust, loyalty, and culture. How AI is affecting EQ Now, we're seeing AI augment and automate EQ. AI-powered coaching tools whisper in managers' ears to help them sound more empathetic on customer calls. Algorithms monitor Slack or emails to flag burnout risks. HR software can suggest how to phrase feedback based on an employee's personality profile. EQ is still critical, but it's quickly becoming a baseline that technology can assist with or even imitate. When everyone has an AI sidekick, emotional intelligence alone won't make a leader unique. So, what remains as the true differentiator of great leaders? One word: meaning. Not information. Not tone. Purpose. The one thing a machine cannot provide is genuine mission and meaning—a reason why we're doing the work in the first place. As someone who now consults on company transformations, I see this every day: Artificial intelligence can handle the 'what' and 'how' of work, but only real leaders can handle the 'why.' Why meaning matters more than ever The business case for meaning is compelling. When work feels meaningful, performance soars – and research backs that up. According to McKinsey, employees in high-meaning environments can be up to five times more productive at peak performance. Purpose-driven companies also dramatically outperform on key metrics. Deloitte reports that such companies grow faster than their competitors and enjoy far higher employee retention. In short, meaning isn't a fluffy perk or a new HR program—it's performance fuel. No catered lunch or wellness app can substitute for an employee's belief that their work matters. It's no wonder Gallup finds that only about one-third of employees are engaged at work, with many citing a low connection to their company's mission. People are starved for meaning, and they'll leave organizations that fail to provide it. How great leaders infuse meaning into work So, how do effective leaders cultivate meaning on the ground? It goes beyond slogans on the wall. In my experience and observation, the best leaders consistently do three things: 1. Connect every role to the mission Great leaders don't just talk about purpose abstractly—they translate it for every team and individual. They help the junior accountant see how her spreadsheets support a greater mission, and the customer service rep understands who truly benefits from his daily calls. There's a famous story of a NASA janitor who, when asked what he was doing, replied: 'I'm helping put a man on the moon.' That's the power of meaningful leadership — when everyone, even in humble roles, knows how their work contributes to a larger goal. 2. Protect the purpose in hard moments It's easy to tout your company's noble mission when business is booming. It's much harder when you're facing layoffs, budget cuts, or a pivot that tests your values. Yet these tough moments are exactly when true leaders double down on purpose. I've had to announce painful layoffs, and I did it by reaffirming what the company ultimately stood for and how we would stay true to that mission in the long run. Great leaders refuse 'quick wins' that violate core values, and they communicate even bad news through the lens of the organization's purpose. By protecting the integrity of the mission under pressure, you build credibility. Employees see that purpose isn't just PR — it's real, and it guides decisions. That consistency keeps your best people from walking out when times get tough. 3. Elevate meaning daily Purpose isn't a poster in the break room or a once-a-year kickoff speech, it's a daily practice. Leaders who excel at this weave meaning into the fabric of routines. They use storytelling, recognition, and even ritual to keep the 'why' front and center. They make belief visible because belief drives effort. When people regularly hear how their work makes a difference, it reinforces that sense of meaning. Focusing on meaning isn't just about making employees feel good or keeping them around. It's also about performance, resilience, and innovation. A highly skilled team that doesn't believe in the work will eventually burn out or quiet quit. On the other hand, even a lean team that truly believes will punch above its weight. The leaders who will thrive in the AI era The upshot is clear: The leaders who thrive from here on out won't be the ones with the highest IQ, or even EQ. Machines are rapidly catching up on knowledge and empathy. The winners will be the leaders who mean more to their teams, their organizations, and their customers. In my consulting work, I tell executives: 'AI can do a lot, but it can't give your people a purpose.' As technology takes over tasks, the last best leadership edge is cultivating an environment where work matters. Meaning is no longer optional—it's the difference between a team that merely endures and one that achieves extraordinary outcomes. Leaders who embrace this will not only retain their top talent; they'll unlock levels of performance that no AI can ever replicate. They'll give their people a reason to come to work excited each day—and in the end, that's what truly separates the great companies from the rest.