Panoplai Unveils Enterprise-Grade Interactive Data Repositories to Power Strategic Decision-Making
New York, New York--(Newsfile Corp. - May 7, 2025) - Panoplai, the AI-powered consumer insights platform used by several enterprise-scale brands, including within the FAANG space, today announced the launch of the Panoverse, its new series of interactive data repositories for enterprises-a major product update designed to help teams innovate faster and market more effectively.
The Panoverse ingests, structures, and analyzes fragmented research across internal and external sources. The update extends Panoplai's platform capabilities beyond data collection and digital twin creation to include ingestion of raw and analyzed assets, simplifying centralized insight generation at scale.
The platform now delivers a panoramic view of a wide range of data types, including survey data, social media, interview transcripts, behavioral and POS data, and second-order analysis (decks, PDFs, etc.). Enterprise users can integrate these materials into a structured, searchable system that supports both qualitative and quantitative analysis, and dynamic chats with all of the data, or with digital twins of targeted customer segments, bringing previously disparate insights into a single purpose-built environment that gets smarter over time.
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Transforming Heterogeneous Data Into Actionable Insights
"Enterprise teams aren't lacking data—they're buried in it," said Adam Bai, chief strategy officer at Panoplai. "This release allows organizations to unify everything they know about their audiences and markets, and start using that knowledge to make sharper, faster, more confident decisions."
Unlike static repositories, the Panoverse is not a storage apparatus—it's a configurable insight orchestration partner and digital twin generator. Users can upload custom segmentation logic, apply advanced filters, and run structured analysis, including automated crosstabs and statistical comparisons, intuitively. Each insight is linked to source data, creating transparency and eliminating black-box ambiguity.
"The platform doesn't just provide answers; it shows its work," Bai noted. "Every data-backed insight is anchored in its originating research, with references embedded directly into the workflow."
Neil Dixit, CEO of Panoplai
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