Macy's is opening a new store in a surprising location amid hundreds of closures
Macy's has unveiled plans for a surprising new location amid a dramatic spree of closures.
The new store will open in the Midway Crossings mall west of Miami, the mall's property management company revealed.
It is a surprising choice for the struggling retailer which has previously expressed plans to move away from malls and invest further in to its luxury Bloomingdale's brand.
The 55-year-old Florida mall is located off the busy Palmetto Expressway. The new Macy's store will be housed alongside brands such as Marshall's, Costco and Five Below.
A representative for the mall's property management company Sterling Organization confirmed the upcoming Macy's opening to the Miami Herald.
Although a lease is in place, the location does not yet have an opening date, the outlet reported.
'We're not able to comment on any specific plans at this time,' Macy's said in a separate statement.
According to Sterling Organization's plans, the new Macy's will be around 31,000 square feet, making it one of the larger stores in the mall.
The shopping center was first opened in 1970 as 'Midway Mall,' and was established to serve the rural community living around six miles away from Dadeland, according to the Herald.
After several incarnations it was renamed Midway Crossing in 2022 as part of a revitalization campaign.
Macy's is currently in the process of closing 66 stores across 23 states by the end of the year.
Among the closures was its enormous location inside Sunrise Mall in Massapequa, Long Island, which had been there for more than 50 years.
The Macy's at Center City in Philadelphia was also closed for good in March.
By 2026, there will be just 350 Macy's stores, the 166-year-old company announced in February 2024.
'We are closing underproductive Macy's stores to allow us to focus our resources in our go–forward stores,' Tony Spring, chairman and chief executive officer of Macy's said at the time.
As well as revamping remaining stores, Macy's also plans to expand its footprint with 15 new Bloomingdale's and 30 new Bluemercury locations.
The major turnaround comes as the department store tries to win back shoppers, amid growing pressure from online rivals.
It is also trying to cut costs by culling stores in malls and downtown districts which experts say have been 'left to rot.'
'The plans are about correcting what has gone wrong at Macy's, and the biggest things that have gone wrong at Macy's are the quality of the stores and the product assortment, Neil Saunders, an analyst at Global Data Retail, previously told DailyMail.com.
'And so over the years customers have deserted it, sales have tumbled and store productivity has gone down. All the metrics have gone in the wrong direction.'
The company is closing down stores that are not working and investing in the locations that it wants to keep, he added, in order to put the business on a much better footing.
'But of course, turning around something that has been left to rot for many years isn't easy, it isn't cheap, and it isn't quick,' Saunders said.
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