Tesco apologises for Lionesses display in Cardiff store
The UEFA Women's Euros kicks off on July 2 in Switzerland, with both Wales and England qualifying for the tournament.
They have even been drawn in the same group (Group D) and will face off against each other on Sunday, July 13.
So when a large Lucozade archway appeared in a Tesco store in Cardiff with the England Lionesses all over it, Welsh fans weren't happy.
Hi @asda, do you care to explain why you are strongly pushing for support of the Lionesses in your Cardiff stores? Not only have @FAW_Womens qualified for the tournament, they are in England's group and direct rivals!
This is deeply offensive, read the room.@FAWales pic.twitter.com/CV4hD2Ys4F — Rich 🏴🇪🇺 (@BluebirdRichie) June 19, 2025
Tesco's England display labelled "offensive" and "disgraceful" by Welsh fans
Tesco has received considerable backlash from the Welsh public following the erection of the display, which gives people the chance to win a meet and greet with the Lionesses.
The display has been labelled as "offensive" and "disgraceful" on social media.
One Welsh fan, posting on X (formerly Twitter), said: "Do you care to explain why you are strongly pushing for support of the Lionesses in your Cardiff stores?
"Not only have @FAW_Womens qualified for the tournament, they are in England's group and direct rivals!
"This is deeply offensive, read the room."
Wales and England have both been drawn in Group D for the upcoming UEFA Women's Euros. (Image: Nick Potts/PA Wire) Another added: "@Tesco Must be lovely for our Welsh women footballers, walking in Tesco and seeing the England women's team. Disgraceful."
While a third person commented: "This is so, so bad. In the capital city of Wales, and they're promoting England at the Euros.
"As mentioned in the tweet, they're in the same group as us and our direct rivals. Honking."
Even FAW Chief Executive, Noel Mooney, had something to say about the display.
Also posting on X, he said: "We are @Cymru .. why is this in our capital??"
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Tesco apologises for Lionesses display
Tesco has now come out and apologised for the Lionesses display in its Cardiff stores.
A spokesperson said: "We're sorry this happened.
"We wish both the Welsh and English teams good luck in the upcoming Euros and know many of our colleagues and customers will be supporting their home nations in the tournament.'
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