Singapore on track for a multibillion-dollar Mice industry
STB said the Mice global market is projected to grow at a compound annual growth rate of 7.2 per cent from 2024 to 2032. ST PHOTO: BRIAN TEO
SINGAPORE – American icons Lady Gaga and Taylor Swift may have grabbed headlines with their performances in Singapore, but players in the meetings, incentives, conferences and exhibitions (Mice) ecosystem have been making strong contributions as well.
If all goes to plan for the various venue providers, hoteliers and event organisers in the city-state, the Singapore Tourism Board (STB) might meet its aim to more than double its Mice tourism receipts by 2040.
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