Baby formula prices still ‘shamefully' high despite plans for new rules to save parents £300 a year
THOUSANDS of parents buying baby formula are still getting ripped off despite a watchdog crackdown.
New research has found bigger brands are putting profits over shopper affordability when it comes to the essential product.
It comes with the Department for Health and Social Care (DHSC) due to respond to several recommendations put forward by the Competition and Markets Authority (CMA) on infant milk.
The fresh report from the First Steps Nutrition Trust has revealed the cost of infant formula remains higher now than before the cost of living crisis.
The trust found the price of baby milk fell only 50p on average last year, to £11.99, compared to £11.10 in 2021 - four years ago.
Meanwhile, it said the most expensive baby milk on the market is priced at a staggering £18.
The trust said new own-brand infant formulas from Aldi and Lidl have been hitting the market with lower price points.
However, prices of eight of the 12 available infant formulas in shops were still "high and static" between April 2024 and May 2025.
Only the remaining four out of 12 available to customers as of this month are less than £8.50.
The report said that the infant formula market overall remains "dominated by expensive products".
Dr Vicky Sibson, director of the First Steps Nutrition Trust, said: "You can see that despite being exposed for maintaining 50-75% profit margins, the big brands are maintaining high prices, which we think is shameful."
It comes after the CMA, the regulator, proposed in February several measures which, if confirmed, could save parents buying baby milk around £300 a year.
Freebies for parents worth £2,900
The government is yet to publish a response to the recommendations.
Among the measures suggested by the CMA is that the NHS introduce its own non-brand baby formula in a bid to drive prices down.
It has also proposed existing baby milk products be provided in non-branded containers in hospitals to reduce the impact branded products can have while parents are in a "vulnerable" setting.
The CMA has also put forward that packaging should clearly display nutritional information, while any claims that cannot easily be checked by parents are banned.
It said this would make it easier for parents to pick between brands.
The CMA has made no recommendation on a price cap for baby milk, despite higher prices faced by shoppers in recent years.
For shoppers facing higher prices already, you can cut costs by opting for supermarkets' own-brand versions.
The comparison website Trolley.co.uk lets you compare prices on thousands of products including baby milk to find the best prices.
The Sun asked the Department for Health and Social Care to comment.
What help is there for parents?
If you receive certain benefits and are pregnant or have at least one child under the age of four then you can apply for Healthy Start scheme.
You will get:
£4.25 each week of your pregnancy
£8.50 each week for children from birth to one year old
£4.25 each week for children between one and four years old
The money will stop after your child's fourth birthday or if you no longer receive benefits.
If you are eligible you will be sent a Healthy Start card with money on it that you can use in some UK shops.
The money will be added onto this card every four weeks.
You can use the card to buy:
Plain liquid cow's milk
Fresh, frozen and tinned fruit and vegetables
Fresh, dried and tinned pulses
Infant formula milk based on cow's milk
To be eligible for the scheme you must be receiving one of the following benefits:
Income support
Income-based jobseeker's allowance
Child tax credit if your family's annual income is £16,190 or less, and not getting working tax credit
Universal credit if your family's monthly earned income is £408 or less from employment
Pension credit
BABY BANK LOCATIONS
BELOW is a selection of baby banks by region. See the web address at the end of the page to find contact details for all the country's baby banks
North West
Baby Basics Bolton & Bury, West Lancashire
Baby Basics Carlisle, Cumbria
Baby Basics South Lakes, Cumbria
Baby Basics, Cleator Moor, West Cumbria
Trafford Little Bundles, Lancashire
TippyToes BabyBank Preston, Lancashire
Salford Baby Bank, Lancashire
Snowdrop Doula CIC Burnley, Lancashire
Cascade Baby Bundles, Audenshaw, Cheshire
The Baby Room at Spinners, Leigh, Lancashire
The Healthy Gems Baby Bank, Oldham, Lancashire
NCT Mid Cheshire
NCT Preston Baby Bundles, Lancashire
KidsBank Chester, Cheshire
Motherwell Pass It On Baby Bank, Winsford, Cheshire
Hyndburn Baby Bank, Accrington, Lancashire
North East
Growbaby Newcastle, Tyne & Wear
Love, Amelia, Sunderland, Tyne & Wear
Birth Bath and Beyond, Scarborough, North Yorkshire
Clothe and Feed South Shields, Tyne & Wear
Clothe and Feed Sunderland, Tyne & Wear
Rosie's Corner, Hexham, Northumberland
Stockton Baby Bank, County Durham
Darlington Baby Bank, County Durham
Baby Basics Darlington
Growbaby Hull, Yorkshire
Little Acorns Baby Bank Durham, County Durham
Hartlepool Baby Bank, County Durham
North
Growbaby Teeside, Thornaby, Stockton-on-Tees
Baby Basics Leeds, West Yorkshire
Baby Basics Doncaster, South Yorkshire
Leeds Baby Bank, West Yorkshire
Baby Basics Sheffield, South Yorkshire
Birth Bath and Beyond Scarborough, North Yorkshire
Bradford Baby Bank, West Yorkshire
POPI Baby Bank Keighley, West Yorkshire
Rainbow Baby Bank Heckmondwike, West Yorkshire
Stepping Stones Baby Bank Wakefield, West Yorkshire
Calderdale Lighthouse, West Yorkshire
Tiny Hands Baby Bank Pontefract, West Yorkshire
Growbaby York, North Yorkshire
South West
Ashley's Birthday Bank, Christchurch, Dorset
Baby Bank Network Bristol
Baby Basics Gloucester, Gloucestershire
Baby Basics Cornwall
Baby Basics Plymouth
Brighter Bristol Storehouse, Bristol
Baby Basics South, Ilminster, Somerset
Growbaby Tiverton, Devon
Children's Storehouse Plymouth, Devon
Uplift Tiverton, Devon
Exeter Baby Bank Network, Devon
Little Lighthouse Baby Bank Wythenshawe, Manchester
Baby Bundles Wiltshire
The Nest Project, Bath, Somerset
Gloucestershire Bundles, Gloucester
Open Door Exmouth, Devon
Forest of Dean Baby Bank, Gloucestershire
Small Stuff Baby Bank, Radstock, Somerset
Stroud District Kid's Stuff, Gloucestershire
Teignmouth Baby Bank, Devon
Ten Little Toes Baby Bank, Cowfold, West Sussex
Growbaby Swindon, Wiltshire
South East
Baby Bank & Beyond (South Wealden) CIC (Hellingly), East Sussex
Baby Bank Herts, Welwyn Garden City, Hertfordshire
Sebby's Corner Borehamwood, Hertfordshire
Stevenage Babyshed, Hertfordshire
Baby Basics Billericay, Essex
Growbaby Whitstable, Kent
Growbaby Aylesbury, Bucks
Baby Basics Bromley, Kent
Best Start Baby Bank, Eastbourne, Sussex
Basildon Borough Baby Bank, Essex
Growbaby Maidstone, Kent
Growbaby Rayleigh, Essex
Baby Basics Chelmsford, Essex
Growbaby St Albans, Herts
Growbaby Hemel Hempstead, Herts
Precious Bundles Colchester, Essex
Fighting Chance Baby Bank, Petworth, West Sussex
Baby2Baby, East Sussex
Baby Basics Brighton
Baby Basics Dover & Deal, Kent
Baby Basics Englefield Green, Surrey
Baby Basics Folkestone, Kent
Baby Basics Willvern, Essex
First Days Reading, Berkshire
Baby Basics Hastings and Rother, East Sussex
Baby Basics, Grays, Kent
Baby Basics Shoreham, West Sussex
NCT Winchester Baby Bundles, Hampshire
NCT Woking Baby Bundles, Surrey
Pelican Parcels Brighton and Hove, Sussex
Baby Stuff Braintree, Essex
Tots 2 Teens Colchester baby bank, Essex
Stripey Stork, Reigate, Surrey
Sunshine Baby Bank Southend, Essex
The Baby Bank HQ Havering, Essex
The Baby Bank HQ Thurrock, Essex
Community Wardrobe Chelmsford, Essex
The Baby Bank Windsor, Berkshire
Growbaby Storehouse Ashford, Kent
Moses Basket Brentwood, Essex,
Growbaby Chelmsford, Essex
NCT Little Bundles Baby Bank Chichester & Arun, West Sussex
NCT Baby Bundles Sevenoaks and Tonbridge, Kent
Mama to Mama, Margate, Kent
Home-Start West Berkshire Baby Bank, Newbury, Berkshire
Growbaby, Wokingham, Berkshire
The Baby Bank HQ Barking, Dagenham and Redbridge, Essex
Baby Basics Portsmouth, Hampshire
Baby Basics Guildford
Baby Branch Southampton, Hampshire
Baby Necessities Southampton, Hampshire
Portsmouth Baby Bank, Hampshire
Channel Islands
Baby Basics Jersey
London
214 SPACE Baby Bank Hub Brent
214 SPACE Baby Bank Hub Hammersmith & Fulham
214 SPACE Baby Bank Hub Kensington & Chelsea
Growbaby Lighthouse, Sutton, Greater London
Growbaby, Newham
Growbaby, Merton
Bromley Brighter Beginnings
Growbaby Purley
Baby Basics, Barnet
Cariad Baby Bank, Harrow
Growbaby Kingston upon Thames
Choices Boutique Islington
Cornerstone Baby Bank Leyton
Growbaby Wandsworth
Baby Basics Sunbury
Growbaby Enfield
Ealing Salvation Army Baby Bank
The Small Project South London
Tiny Toes, Tiny Feet, Northwood
Camberwell Baby Bank
Orchard Baby Bank, Woodford
Peabody Toddlers Clothes Bank, Ilford
Pram Depot Wood Green
Little Village (London-wide)
Mammakind Baby Bank, Greenwich
MerryGoRound Islington
Growbaby Hoxton
NCT Redbridge Baby Bundles
Hackney Children & Baby Bank
Ilford Salvation Army Baby Bank
Mama2Mama Woolwich
Lloyd Park Children's Charity Baby Bank Walthamstow
The Extra Mile, Hampton, Richmond Upon Thames.
Midlands
Brierley Hill Baby Bank, Dudley, West Mids
Baskets of Joy Leicester
Growbaby Leicester
Alice Charity, Newcastle under Lyme, Staffordshire
Growbaby Northampton
The Arches, Nottingham
High Peak Baby Bank, Buxton, Derbyshire
Growbaby, Nuneaton, Warwickshire
Growbaby Bedworth, Warwickshire
Bicester Baby Bank, Oxfordshire
Elayos Baby Bank Birmingham
Baby Basics Wolverhampton
Growbaby Birmingham St Michaels Church
Baby Aid Birmingham
Baby Basics Warwick
Baby Godiva Coventry
Growkids Coventry
Baby Basics Chesterfield, Derbyshire
Baby Basics Long Eaton, Notts
Baby Basics Leicester
Baby Basics Northampton
Baby Basics Hinckley, Leicestershire
Growbaby Birmingham Vineyard City Centre Site
Tots in Need Walsall, West Mids
Spark Baby & Children's Bank Staffordshire
Staffordshire Baby Bank, Stafford, Staffs
Telford and Wrekin Baby and Toddler bank, Shropshire
Clothe and Feed Wallsend, Herefordshire
Little Stars Shropshire
Karis Baby Bank Central Birmingham
NCT Malvern Hills Baby Bundles, Worcs
Little Cherub's Baby Bank High Peak, Derbyshire
Growbaby Worcester
Wales
Baby Basics Dryffryn Clwyd Denbigh
Baby Basics Vale of Glamorgan
Baby Basics Newtown
Baby Basics Swansea
Baby Basics Port Talbot
Baby Basics Wrexham
Cwtch Baby Bank Cardiff
Baby Basics Penrhiwceiber
Cariad a Cwtch Baby Bank Llandrindod Wells
Growbaby Cardiff
Pembrokeshire Baby Bank
Splice Baby Bank Bridgend
Bundles Baby Clothing and Birth Support, Newport
Bethel Baby Bank Port Talbot
NCT Cardiff Baby Bundles
Ely Baby Bank
Feed Newport Baby Bank
Scotland
Bairn Necessities, Glasgow
AberNecessities, Aberdeen
Growbaby Fife
Baby Bank Scotland, Hamilton
Bairnecessities Aberdeenshire
Bear Necessities Airdrie
Togs for Tots Dundee
Glasgow Baby Food Bank
GRA Baby Bank Aberdeenshire
Nelly Boxes East Renfrewshire Baby Bank
No 1 Glasgow Baby & Family Support Service
Tiny Treasures Baby Bank Oban
Button and Bows Baby Bank Perth
Cumbernauld & Kilsyth Care
Misty Glen Baby Bank Fort William
Dingwall Primary Baby Bank
Moray Baby Bank
Monklands Baby and Family Clothing Aid
East
Abi's Footprints, Sudbury, Suffolk
Baby Bank Norfolk
Baby Basics Lowestoft, Suffolk
Baby Basics West Norfolk
West Marsh Baby Bank, Lincolnshire
Suffolk Baby Bank, Bury Saint Edmunds
Baby's Basket, Lincoln, Lincolnshire
Growbaby Thetford, Norfolk
Growkids Norwich, Norfolk
Fenland Family and Baby Bank, Cambridgeshire
GrowKids Cambridge, Cambridgeshire
Little Family Baby Bank, Sutton On Sea, Lincolnshire
Little Treasures Baby Bank, Horncastle, East Lincolnshire
Little Bundles, Cambridge, Cambridgeshire
Northern Ireland
Baby Basics Antrim & Newtonabbey
Baby Basics Ballymena
Baby Basics Belfast
Bump2Baby NI (Mid-Ulster Baby Bank)
Baby Basics Banbridge
Baby Basics Causeway
Baby Basics Magherafelt
Baby Basics Mullavilly
Growbaby Enniskillen
Carrickfergus Baby Bank
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