The most popular clubs on social media 📲
Impressive numbers!
Soccer clubs are constantly trying to increase their influence through marketing, social media, etc.
The PSG, in particular, has made a lot of efforts in recent years to increase its popularity around the world. This is evident from the numerous collaborations, such as Jordan, as well as its popularity on the internet.
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The CIES has compiled the top 100 clubs with the most subscribers on the five main social media platforms: X (formerly Twitter), Instagram, Facebook, YouTube, and Tiktok.
Not surprisingly, Real Madrid and FC Barcelona are at the top, with a slight advantage for the capital club. The two Spanish giants dominate the top two positions on each network.
They are followed, far behind, by Manchester United and PSG! The recent European champion is close to 200 million subscribers, with a podium on Tiktok.
While the top 10 is filled with European heavyweights, you have to wait until the 37th position to find the second French club: Marseille, with 22.3 million subscribers, just ahead of Monaco (38th, 21.9 million).
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The first non-European club is Flamengo (14th), followed by Al-Nassr, CR7's club, which has undoubtedly catapulted the club's subscriptions in recent years. Messi's Inter Miami is a bit further behind (23rd, 38.4 million), while Santos has seen the biggest increase (+82%) with Neymar's return home.
So, surprised by this ranking? Do you follow clubs on social media? Tell us in the comments ⬇️
Also read:
- Manchester City signs a star from Serie A
- The contours of the new Ligue 1 channel
- Vinicius qualifies Brazil for the World Cup
This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.
📸 Carl Recine - 2025 Getty Images
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