
Coleman highlights youth drug prevention at national summit
Kentucky Attorney General Russell Coleman highlighted a new youth-focused drug prevention campaign during his keynote address at the 14th annual Rx and Illicit Drug Summit in Nashville this week.
The summit, launched by Operation UNITE and U.S. Rep. Hal Rogers, R-Ky., draws thousands of policymakers, treatment professionals and law enforcement officials from across the country to share strategies for combating the drug epidemic, according to a news release from Coleman's office.
During his remarks, Coleman outlined a new statewide initiative titled 'Better Without It,' which aims to steer Kentucky youth away from substance use by promoting healthy lifestyles through relatable role models. According to the release, the two-year, $3.6 million campaign is funded by the Kentucky Opioid Abatement Advisory Commission and features student-athletes and social media influencers to engage young people between the ages of 13 and 26.
'This message is going out to where young people are—on social media, podcasts, and around college campuses,' Coleman said in the release. 'We're able to speak directly to kids...in a way that the data says will actually break through the noise and have a lifesaving impact.'
The 'Better Without It' campaign was officially launched earlier this year in partnership with coaches and players from the University of Kentucky, the University of Louisville, and Western Kentucky University. The initiative leverages name, image, and likeness (NIL) agreements to amplify its message across the state.
Kentucky lawmakers including U.S. Reps. James Comer and Brett Guthrie also took part in the summit, joining Rogers for a panel moderated by Rogers' Chief of Staff, Karen Kelly. Kentucky Supreme Court Chief Justice Debra Lambert, Commonwealth's Attorney Jackie Steele, and Lt. Col. Jonathon Wesely of the Kentucky National Guard were among other state leaders presenting at the event.
More than a million lives have been lost nationwide since the start of the drug crisis. Events like the Rx and Illicit Drug Summit, Coleman noted, are helping equip states with the tools needed to drive meaningful change.
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