Overweight Brits to get awarded shop vouchers for upping step count and eating healthily
OVERWEIGHT Brits will get shop vouchers to help shed the pounds.
An NHS plan will see users awarded points for upping their step count and eating healthily.
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They can then be traded for vouchers, with discounts at supermarkets and coffee shops.
Details are still being finalised but it is expected users will link health data on their smartphones to the NHS app.
Health Secretary Wes Streeting said: 'We're bringing together tech, business, the NHS, and citizens to get Britain moving and helping drive down waiting lists.
'During a cost-of-living crisis, we're not going to make food more expensive or ban treats — we're not the fun police.
'Our approach is more nudge than nanny.'
The new measures are part of Labour's 10 Year Health Plan set to be unveiled on Thursday.
Supermarkets will be forced to promote healthy products such as fruit and vegetables instead of chocolate and crisps.
Sir Brendan Foster, long-distance Olympian and founder of the Great North Run, will also help in a new campaign to get people exercising.
Sir Brendan Foster, long-distance Olympian and founder of the Great North Run, will also help in a new campaign to get people exercising.
The Government says reducing daily intake by just 50 calories could lift 340,000 children and two million adults out of obesity.
Treating obesity-related conditions costs the NHS £11.4billion a year.
Mr Streeting added: 'If we don't tackle the rising tide of costs and demand on the NHS, then we won't have an NHS much longer.'
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