Accor, ICD and Valor Hospitality introduce six-hotel cluster in Deira Waterfront
Property Accor, ICD and Valor Hospitality introduce six-hotel cluster in Deira Waterfront
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This expansion meets the growing need for mid-scale and economy hotels said a statement
Accor, Valor Hospitality Partners and ICD (Investment Corporation of Dubai) have strengthened their partnership with the launch of a six-hotel cluster in Dubai Deira Waterfront as part of the Deira Enrichment Program. Accor operates over 290 properties in the Middle East across all its brands, with plans to expand further, adding +130 new addresses by 2028, said a statement from the firm.
Valor Hospitality Partners will manage the responsibilities for the six-hotel cluster comprising 999 guest rooms. This includes three Accor properties under the ibis Styles, Aparthotel Adagio, and Mercure brands, along with three newly constructed properties that will be branded as Novotel, ibis Styles, and Mercure in Dubai.
This expansion meets the growing need for mid-scale and economy hotels. It also expands Valor's management team in the UAE and shows Accor's commitment to being careful with money and operations. With a diversified portfolio, this partnership caters to distinct traveler needs, with Adagio meeting the demand of extended stays, Mercure delivering locally inspired experiences, ibis Styles providing design-driven affordability, and Novotel blending business and leisure, said a statement.
'Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai,' said Julien Bergue, Co-Founder & Managing Partner ME, AMEA at Valor Hospitality Partners. 'This intensifies our firm commitment to the UAE and Dubai Hospitality Sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan 'A Whole World of Local' which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate.'
'Strengthening our collaboration with ICD reaffirms our commitment to sustainable growth with trusted partners. By integrating these properties under the Accor umbrella, we are reinforcing our alignment with the UAE's vision to enhance tourism and hospitality infrastructure in key districts. This expansion also reflects the increasing demand for quality mid-scale and economy accommodations in Dubai, catering to a diverse range of travelers,' said Paul Stevens, Accor's Chief Operating Officer, Premium, Midscale & Economy brands for MEA.
The partnership between Valor Hospitality Partners, ICD, and Accor exemplifies the synergy of global expertise and deep local market insights. By optimising financial performance and driving sustainable growth, this collaboration sets new benchmarks for Dubai's hospitality industry, ensuring each property thrives in its unique context.
Aligned with the UAE's sustainability and economic goals, Accor and Valor Hospitality Partners integrates eco-conscious practices and community development throughout its operations. From resource conservation initiatives to skill development, Accor and Valor remain dedicated to fostering local talent and supporting national employment objectives.
From acquisition advisory to innovative food and beverage concepts, Valor provides solutions that bridge the gap between tradition and modernity. Its approach spans hotel management, branded residences, asset management, branding, and luxury lifestyle services, including golf, spa, and fitness management, the statement concluded.
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