FIFA Struts Off the Pitch and Onto the Catwalk
Global soccer has a brand-new pitch. On Monday, just after the opening weekend of the Club World Cup, FIFA unveiled its latest innovation: a 'functional luxury' fashion line for men and women called FIFA 1904.
Yes, the governing body of soccer is starting a clothing line. And not one featuring T-shirts and hoodies but, rather, cashmere overcoats, sheath dresses and crisp office-appropriate shirts and tailored blazers.
Put another way: The suits are selling suits. Whether it is the next step in the increasingly intertwined relationship between fashion and sport or an own goal remains to be seen.
Introduced at a starry dinner in Los Angeles where the actors Tiffany Haddish and Matt Bomer and the model Alton Mason schmoozed with the former soccer players Javier Pastore and Juan Pablo Angel, FIFA 1904 was created in collaboration with the masterminds of VFiles, the edgy fashion-music-pop-culture platform.
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