CPV Funds Marketing Ecosystem for Creators

Martechvibe

09-05-2025

Crowd Power Ventures launches a $20 Million Fund to build a marketing ecosystem for Creators.
Crowd Power Ventures (CPV), a venture studio and strategic investment partner for disruptors in media, marketing and advertising, announced the launch of a $20 million fund to build an integrated marketing ecosystem for the creator economy.
With the sector projected to reach $848 billion by 2032, and 8.1 million young professionals worldwide earning through content creation, the creator economy is thriving, but not without some growing pains.
'Independent creators are transforming the media space, and Hollywood in general, but need greater support to thrive,' said Chris Wilkinson, CPV's Managing Director.
'We're assembling an elite coalition of agencies to become their strategic brain trust. CPV will be backing the most exciting agencies which blend strategy and storytelling and have a strong track record of launching cutting-edge campaigns and developing disruptive media properties. These agencies will form the core of CPV's new marketing services division.'
Andrew Dayton, CPV's Head of Finance, added: 'Our investment partners have been eager to leverage the explosive growth in the creator economy, and the overwhelming interest is a testament to that demand.'
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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