Visa enables Click to Pay on UEFA ticketing platforms
With less than 50 days to go until the UEFA Women's EURO 2025, ticket sales have already reached 550,000 surpassing the total sales for the UEFA Women's EURO 2022.
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For the first time, fans will be able to purchase UEFA Women's Football tickets using Visa Click to Pay, which offers a seamless and secure online ticket purchasing experience for fans eager to support their teams in the UEFA Women's Champions League final and UEFA Women's EURO 2025.
Available on UEFA's ticketing platform, this innovative card standard makes online shopping easier and safer by eliminating the need for manual card numbers entry. Click to Pay technology brings innovative security features such as tokenization, for which Visa was one of the pioneers. Replacing a consumer's card credentials with a unique, randomly generated token is among the most effective ways to prevent fraud online. It can increase successful transactions by over 10%[1] and reduce fraud by 91%[2] compared to entering card number manually.
Kim Kadlec, CMO Visa Europe: 'At Visa and with our sponsorship platforms we continually strive to enhance the fan experience through our technology. We recognise the rise of digitally savvy fans who find it frustrating to enter card details. We are thrilled that Click to Pay is now available on the UEFA ticketing platform, simplifying online ticket purchases for the UEFA Women's Champions League final and UEFA Women's EURO matches'.
Guy-Laurent Epstein, UEFA Marketing Director: 'As we look forward to record-breaking attendances at UEFA Women's EURO 2025 and a fantastic UEFA Women's Champions League final in Lisbon, providing fans with a frictionless way to secure their seats is essential. Seamless digital solutions like Visa Click to Pay make purchasing tickets more convenient and secure than ever. We are thrilled to work with Visa to bring this innovation to our ticketing platform, ensuring more supporters can experience the excitement of women's football firsthand."
Visa became the first ever UEFA sponsor dedicated to women's football in 2018, having invested in the growth of women's football for more than 15 years. With a commitment to accelerate this growth even further, Visa commissioned a study to understand and demonstrate the growth and development of the game and to highlight the opportunities and evolution required to help the women's game reach its full potential. Additionally, through its Team Visa and The Second Half programmes, Visa provides athletes with the tools, resources and support they need to thrive, on and off the pitch.
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