John Force Looks to Son-in-Law Graham Rahal for Latest NHRA Sponsorship Deal
The John Force Racing NHRA team has gone all in the family, so to speak, for its newest business partnership.
JFR and Graham Rahal Performance today announced that Graham Rahal Performance will be the primary sponsor on Brittany Force's Top Fuel dragster and Jack Beckman's Funny Car for the upcoming NHRA Four-Wide Nationals at the Strip at Las Vegas Motor Speedway April 11-13.
The deal calls for GRP to be what the team calls a "major associate sponsor" for the rest of the season. GRP will be again featured on both cars for the U.S. Nationals at Indianapolis, August 27-Sept. 1.
The family angle is no secret, as current IndyCar driver Graham Rahal is married to John's daughter and former NHRA star Courtney Force.
Graham Rahal Performance's shop is based in Zionsville, Ind., and focuses on enhancing vehicles with quality performance. GRP was founded in 2017 and offers services for any vehicle, including aftermarket installs, performance package upgrades and track builds to simple, routine vehicle maintenance.
'When John came to me and spoke of the opportunity to be present on the car, it was extremely intriguing for our company,' said Graham Rahal, President of Graham Rahal Performance. 'Our expertise in service, custom fabrication, and our other offerings, align very well with the drag racing community, and we wanted to put that on display. Courtney and I felt strongly that it was in the best interest of our company to partner with John and everyone at John Force Racing, and support both my sister-in-law, Brittany as well as Jack throughout the entire year. We're excited about the relationship with the team, and for the people in the NHRA community to see what GRP can do for them.'
John Force calls the deal a merger of great racing families.
'This partnership fires me up,' said John Force, Founder and CEO of John Force Racing. 'Graham's not just family—he's a racer, a businessman, and someone who lives and breathes performance, just like we do. What he's building with GRP is incredible, and bringing that energy into our pits with Brittany and Jack just feels right. We're not just putting a name on the car—we're bringing two racing families together to push the limits on and off the track.'
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