Canada's GameStop stores to return to former EB Games name as buyer takes over Canadian operations
The EB Games name is coming back.
Stephan Tetrault, described as a prominent French-Canadian entrepreneur and longtime leader in the collectibles and entertainment space, has purchased Electronics Boutique Canada inc., known as GameStop Canada, from GameStop Global Holdings S.A.R.L.
The company announced on May 5 it will relaunch as EB Games Canada, a name still easily recognized in Canada. EB Games Canada was rebranded as GameStop Canada in 2021.
The company said it plans to return to its roots, but with a fresh identity, merging classic elements with a modern retail experience.
Plans for a revamped EB Games include enhanced in-store events, expanded product lines, deeper integration with pop culture brands and a renewed focus on Canadians, the company said.
'This isn't just a business decision — it's about bringing something back that Canadians truly loved,' Tetrault, now the company's owner and CEO, stated in a news release. 'We're going to build something special here, with community, nostalgia and innovation at its heart.'
'We want EB Games Canada to be more than a store — we want it to be the hub for gaming and fandom culture across Canada,' company president Jim Tyo stated in the same release. 'This is about passion, and that's what's going to drive every decision we make.'
The company said the transition back to EB Games will be rolled out nationwide over the coming months.
There will be updated store signage, a redesigned website and new branding across digital and social platforms.
The company has more than 185 stores in Canada.
More information is available at
gamestop.ca.
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