Kuberaa: Dhanush And Nagarjuna's Film Sold To THIS Ott Platform For Rs 50 Crore, Deets Inside
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Dhanush and Nagarjuna's social thriller Kuberaa has reportedly sold its OTT rights to Amazon Prime Video for ₹50 crore, one of the biggest digital deals of 2025.
Sekhar Kammula's social thriller Kuberaa hit theatres on June 20 and has been on a steady upward climb since its release. Starring an ensemble cast led by Dhanush, Rashmika Mandanna, Nagarjuna Akkineni, and Jim Sarbh, the film has garnered widespread appreciation from both audiences and critics, with social media buzzing about its performances, storyline, and relevance.
The film's success hasn't just been limited to the box office. Kuberaa has also sparked significant buzz around its digital release. According to a report by OTT Play, Amazon Prime Video has acquired the post-theatrical streaming rights for a staggering ₹50 crore. This makes it one of the biggest OTT acquisition deals in recent times, a testament to the film's strong appeal and the star power of both Dhanush and Nagarjuna.
Interestingly, one of the film's producers recently revealed that Amazon was firm about the June 20 release date, allegedly warning of a ₹10 crore cut from the agreed-upon deal if the premiere was delayed. The incident underlines a growing trend in the industry where OTT giants now exert considerable influence over theatrical release strategies.
Despite modest expectations based on advance booking trends—projected at around ₹7.5 crore—the film surprised trade analysts by pulling in an impressive ₹13 crore on its opening day. Though some considered the figure slightly below par for a multi-starrer of this scale, strong word-of-mouth and positive audience feedback could drive Kuberaa to sustained success in the coming weeks.
With its potent mix of gripping narrative, stellar cast performances, and increasing momentum at the box office, Kuberaa seems poised to become both a commercial and streaming success. Fans who missed it in theatres can look forward to its digital debut on Amazon Prime Video following the film's theatrical run.
According to News18 Showsha review of the film, 'There's nothing that's surprising with Kuberaa. We have a familiar redemption arc for Deepak. We have seen Neeraj's kind in numerous films by A.R. Murugadoss and Shankar. We've seen the naivety and nobility of Deva too. Hence, it is easy to write off Kuberaa as lacking novelty, and one wouldn't be wrong to do so. But one also has the onus of explaining why the film continues to be engaging despite its predictability. The reason is the solid craftsmanship of Shekar Kammula, who creates brilliant drama despite using familiar scenarios."
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