Curefoods acquires pan-India rights for doughnut brand Krispy Kreme
Cloud kitchen
startup
Curefoods
said on Tuesday that it has acquired the pan-India rights for doughnut and coffee brand
Krispy Kreme
.
The deal also marks Curefoods' entry in North India with Krispy Kreme, after its takeover of seven retail stores and four cloud kitchens in Delhi NCR. The financial terms of the deal weren't disclosed.
With this expansion, Curefoods now operates over 100 Krispy Kreme outlets across the country. Last December, it had acquired the South and West India operations of Krispy Kreme.
US-based Krispy Kreme Inc has operations in 40 countries through a network of doughnut shops, retail partnerships and a digital platform.
'With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country,' said Curefoods founder
Ankit Nagori
. 'Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that's sustainable, accessible, and exciting for our consumers.'
Curefoods also intends to broaden its footprint in other parts of the country, with a focus on western regions such as Mumbai.
Founded in 2020 by former Flipkart executive Nagori, Curefoods houses brands such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle. The Bengaluru-based company has over 500 cloud kitchens and offline stores in 40 cities.
Curefoods posted 53 per cent
revenue growth
in fiscal year 2024 and narrowed its net loss to less than a half of what it was the year before.
According to a report released last year by the
National Restaurant Association of India
, the cloud kitchen sector expanded at a compound annual growth rate (CAGR) of 30-40 per cent between 2019 and 2024. The segment is expected to grow at a CAGR of 35 per cent over the next four years, the report added.
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