Sunday Swagger Announces New Collaboration with Guinness®
YORBA LINDA, Calif.--(BUSINESS WIRE)-- Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, announced its most anticipated launch of the year with beverage giant, Guinness®.
Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, announced its most anticipated launch of the year with beverage giant, Guinness®.
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Celebrating individuality, heritage, and a good time, the Guinness® x Sunday Swagger collaboration will bring style and substance to the fairway, blending tradition with swagger for those who play hard and unwind even harder. This one-of-a-kind collection combines premium golf apparel with one of the world's most beloved lifestyle brands in a way that feels both elevated and playful.
The new products will leverage the equity of the Guinness® brand by tapping into its globally recognized identity rooted in tradition, quality, and camaraderie. It will feature a variety of apparel, all incorporating the visual elements, color palette, and tone associated with Guinness® to instantly evoke that deep-rooted brand affinity.
Sunday Swagger customers will be able to choose from an array of custom t-shirt designs ($39) and polo designs ($69) crafted from a breathable, moisture-wicking, four-way stretch poly-spandex blend. In addition, the collaboration will feature new quarter zips ($79), performance hoodies ($69), and jackets ($89) for those cooler rounds & nights, all made with Sunday Swagger's premium fabrics and fit. To complete the look, a fresh selection of Guinness®-inspired hats will be available for $37.
'This partnership enhances our brand's equity by aligning with a legacy brand that shares our values of boldness, individuality, and good times. This collaboration isn't just a logo swap — it's a storytelling opportunity that lives at the intersection of heritage and modern swagger, allowing both our brands to reach new audiences while staying true to our DNA. It's our biggest collaboration yet, and we're excited for all that is in store,' said Sunday Swagger Founder Mark Carmona.
The Guinness® x Sunday Swagger collaboration will be available online at sundayswagger.com, as well as in select stores coming this spring in the USA and Dublin.
Since it was founded in 2019 by visionary entrepreneur Mark Carmona to redefine and push the boundaries of golf fashion, Sunday Swagger has accomplished triple-digit growth each year. The company has created more than 300 distinctive and unique designs for men's, women's, and youth polos, t-shirts, hats, and outerwear. When a particular print sells out, Sunday Swagger quickly pivots to unveil new styles. Sunday Swagger's signature polos, including Splatter, Stylin', and The Gambler, have exploded over social media and have been seen on various celebrities.
Sunday Swagger's loyalty membership community - The Sunday Club - offers members exclusive access to new designs, free shipping, increased discounts, 10% cash back on purchases, and a free welcome gift ($20 annual fee).
For more information and to order, visit sundayswagger.com and follow @sundayswagger on Instagram. The brand is now also available for affiliate programs via ShareASale and SkimLinks.
About Sunday Swagger
Sunday Swagger is a vibrant apparel company that never sacrifices performance for personality. Existing to deliver a sense of confident style coupled with comfort and durability, Sunday Swagger crafts its products in its Southern California headquarters for aficionados of fun around the world. Its clothes are designed for maximum comfort, featuring 4-way stretch, moisture-wicking, and breathable fabric that's guaranteed to turn heads and spark conversation. It's your Swagger. Embrace it. Own it. For more information, visit SundaySwagger.com and follow @sundayswagger on social media.
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops, and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 countries, with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, the USA, Nigeria, and Cameroon. More information can be found at www.guinness.com.
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- Effect of exchange rate on cash, cash equivalents and restricted cash 5,739 302 43 Net increase in (decrease) cash, cash equivalents and restricted cash 23,915 (24,756 ) (3,410 ) Cash, cash equivalents and restricted cash at the beginning of period 498,247 522,162 71,955 Cash, cash equivalents and restricted cash at the end of period 522,162 497,406 68,545 Burning Rock Biotech LimitedReconciliations of GAAP and Non-GAAP Results For the three months ended March 31,2024 June 30,2024 September 30,2024 December 31,2024 March 31,2025 (RMB in thousands) Gross profit: Central laboratory channel 37,002 38,424 33,262 33,153 32,191 In-hospital channel 39,192 44,058 46,580 29,563 43,895 Pharma research and development channel 9,500 12,956 12,004 26,706 21,315 Total gross profit 85,694 95,438 91,846 89,422 97,401 Add: depreciation and amortization: Central laboratory channel 1,919 1,226 1,277 1,010 562 In-hospital channel 1,524 824 798 623 290 Pharma research and development channel 3,856 4,417 3,846 2,534 2,412 Total depreciation and amortization included in cost of revenues 7,299 6,467 5,921 4,167 3,264 Non-GAAP gross profit： Central laboratory channel 38,921 39,650 34,539 34,163 32,753 In-hospital channel 40,716 44,882 47,378 30,186 44,185 Pharma research and development channel 13,356 17,373 15,850 29,240 23,727 Total non-GAAP gross profit 92,993 101,905 97,767 93,589 100,665 Non-GAAP gross margin： Central laboratory channel 81.7% 81.3% 86.4% 87.0% 85.5% In-hospital channel 70.9% 75.0% 74.3% 69.5% 76.6% Pharma research and development channel 64.8% 64.6% 63.7% 67.6% 64.0% Total non-GAAP gross margin 74.0% 75.2% 76.0% 74.3% 75.6%Sign in to access your portfolio
