#SHOWBIZ: Kool 101 launches major push for new Ejen Ali adventure
KUALA LUMPUR: Popular Malay-language radio station Kool 101 is currently going all out to promote the animated science-fiction movie, Ejen Ali The Movie 2, through its "Kool 101 X Ejen Ali Studio Takeover" campaign.
At the station in Balai Berita Bangsar, here today, Kool 101 radio announcer Haiza played host to the movie's director and Wau Animation's chief executive officer, Usamah Zaid Yasin.
Also present were Ida Rahayu Yusoff, the voice talent behind the boy hero, and acclaimed composer, singer, and musician Datuk M. Nasir, who performed the movie's theme song, 'Hanya Kamu'.
Usamah, Ida, and Nasir were accompanied by mascots of Ejen Ali and his best friend Ejen Alicia during their visit to the station.
Haiza explained that the station's campaign aims to support locally-made content that brings families together.
"Throughout this campaign, Kool 101 will be the official Home Of Ejen Ali for all things related to promoting Ejen Ali The Movie 2," she said.
"For this reason, we have given our studio a complete transformation with visuals, colours, backdrops, and screen displays that promote Ejen Ali."
She added that the campaign also promotes family-oriented entertainment, with radio serving as a suitable medium to raise awareness of the new movie.
Usamah shared that the early screening of Ejen Ali The Movie 2 last night received a great response from cinema-goers nationwide.
"Many people came and they gave us good feedback. While the movie picks up where season three of the Ejen Ali TV series ended, fans can easily follow Ejen Ali and his new adventures with his state-of-the-art weapons and devices."
Usamah also noted that fans praised the new movie for its superior production values, special effects, and storytelling, which were "a lot more advanced" than Ejen Ali The Movie in 2019.
"We are optimistic that our target box office collection of RM60 million can be met, despite stiff competition from Hollywood action movie Mission: Impossible — The Final Reckoning and another homegrown superhero, Keluang Man The Movie, beginning soon," he said, adding that Wau hopes to screen Ejen Ali The Movie 2 in Indonesia later.
He also expressed honour in having Nasir participate in the new movie, not only by singing the official soundtrack but also by voicing one of the characters for the first time.
"Datuk Nasir told us that his family loves Ejen Ali and they have praised its state-of-the-art special effects. With him on board, Ejen Ali The Movie 2 has been given a significant boost."
Usamah added that Wau's partnership with Kool 101 has been instrumental in promoting the movie, given the station's popularity amongst listeners.
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