logo
Thousands of military families use child care app devised by airman

Thousands of military families use child care app devised by airman

Yahoo21-04-2025

A new app is helping to fill a gap in short-term child care needs for some military families.
Kinderspot allows parents to sublet their child care spaces at Air Force child development centers when they're away for vacation or other reasons, connecting them to other eligible Department of Defense families who need the child care.
The app, which was the brainchild of Air Force Maj. Jacque Vasta, was launched Air Force-wide in July, following testing at a number of bases. To date, 12,361 military families are using the platform, and 12,558 child care spot rentals have been facilitated, according to Air Force officials. Nearly 22,500 weeks of child care availability have been offered.
Generally, parents are required to pay for the weeks their children are away from military child care, such as when the family is on leave or when the service member is away on temporary duty. The app allows them to save those funds. When parents successfully sublet a child's vacant spot, they receive a credit to their account.
For example, a family planning to take a vacation this summer might be able to offer their spot on the app, and it could be picked up by another military family who needs short-term child care as they make a permanent change of station move to or from the installation.
'Kinderspot has been a major win when it comes to supporting our members and their families with child care in the Air Force,' said Lt. Col. Tyler Hough, branch chief of the Air Force Business and Enterprise Systems Product Innovation, or BESPIN, in the announcement.
The rental fees are paid directly to the center at the renter's rate. That rate is based on the family income of the renters, not the total family income of the family who has the permanent child care space.
The child subletting the spot must be in the same age group as the child with the permanent spot. Families without a child currently enrolled at a child development center must complete paperwork to become a verified renter at their center before booking available weeks through the app.
Military families testing new app for 'subletting' child care slots
The Kinderspot app is available for download on Apple and Android devices. The Air Force child care centers validate all users of the app to make sure they are eligible to either offer a spot or rent a spot.
None of the other service branches are currently considering adopting the app, officials told Military Times.
The Navy allows families with children enrolled full-time in child care to take 10 vacation days each year per child without having to pay for those days, said Destiny Sibert, a spokeswoman for Commander, Navy Installations Command. Their child care center may use that open space to accommodate hourly care during the child's absence. In addition, the Navy child and youth program will hold a space for a military member who is temporarily detailed to another location at no cost if child care isn't needed during that time, she said.
The Defense Department and service branches have been taking various steps and implementing programs to alleviate the shortage of child care for military parents.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025

Business of Fashion

time15 minutes ago

  • Business of Fashion

How to Acquire Customers with Instagram Ads in 2025

Advertisers are starting to get a little more bang for their buck on Instagram. In the years after Apple made it harder to track iPhone users' online activities in 2021, the metrics on social marketing mostly headed in one direction: more expensive, less effective. But recently, the data has started looking better. The number of customers who click on Facebook and Instagram ads grew 14 percent year-over-year in the first five months of 2025, while the cost for each of those clicks dropped 10 percent during the same period, according to marketing agency Belardi Wong. There's no one reason online marketing has suddenly opened up again. In the last year, Meta added more AI tools through a platform called Advantage+, which it launched in 2022, that makes it easier for brands to target the right audiences with specific types of ads they're most likely to engage with. A study the company conducted last year found that brands using Advantage+ have seen a 22 percent higher return on ad spend on average, according to Jackie Pimentel, global lead of ads product marketing for Meta. (The company is reportedly planning to fully automate ad creation and targeting in 2026.) (BoF Team) As ads get cheaper, and more effective, it's creating an opening for a new generation of fashion start-ups. Many new brands have leaned towards building a following through their own social media content because paid ads were too expensive, especially when customers who click on them often fail to return. Now, performance marketing is a bigger part of the mix again. What those ads look like has changed since 2021, however. AI may enhance targeting capabilities, but consumers often recoil if the ad itself looks like it was generated by a machine. Potential customers still want to see great storytelling, whether it's glossy still images or pithy reels that show off a brand's personality. Womenswear brand Damson Madder, for example, 'takes a really bespoke approach to what creative we are servicing at every stage in [the] customer journey,' said Emma Shepherd, the brand's head of marketing. Damson Madder uses more polished campaigns to draw in new customers and product-specific imagery to retarget existing customers. Repurposed user-generated content helps fill in storytelling gaps. In two recent videos repackaged as ads, creators Polly Sayer and Poppy Almond show off different outfits they wore during Copenhagen Fashion Week, providing a deeper look at how specific pieces and looks can be styled for everything from café hopping to meetings. 'If you looked at Instagram a few years ago and just Meta ads in general, it used to be like, how do you figure out your targeting to make sure that you target the right audience,' said Emanuel Cinca, founder and chief executive of the Stacked Marketer newsletter. 'It's changed in the past year or so, where almost 80/20 percent of the performance is given by how good your creatives are.' Polished Campaigns A top-performing Instagram ad from With Nothing Underneath's summer 2025 campaign. (With Nothing Underneath) A still from Damson Madder's top-performing January 2025 campaign. (Damson Madder) A still from Set Active's spring 2025 "Coastal Countryside" campaign. (Set Active) When advertising on Instagram, the biggest challenge is getting people to notice an ad when they're quickly scrolling. Brands need to ensure their personality shines through so audiences can quickly get to know their brand identity and also remember them more easily. With these campaigns, consistency in aesthetic and tone of voice goes a long way. Women's shirting brand With Nothing Underneath produces all of its imagery in the brand's signature film camera style, which can have a soft, diffused look that appears more organic than digital photos. It also helps keep costs down; images from a summer 2025 campaign shoot in the South of France were used for both paid ads and posts on its page. One of those ads, which featured a photo of a woman sunning herself overlaid with with the quote 'To be worn effortlessly, without thought or anything underneath,' had 28 percent lower cost per acquisition than its average ad. 'When they get hit with an ad, it would be so weird for them to be hit with something that was not from the same shoot, with a different tone of voice and super corporate copy when they're used to our tone of voice,' said Pip Durell, With Nothing Underneath's founder. 'Our tone of voice is very British … It's a little tongue in cheek. It's not that serious.' Damson Madder uses campaign imagery that tells a story and leans into its playful, quirky style to draw new shoppers in. In January, for instance, it released one of its top-performing campaign carousel ads of 2025 featuring models faced with the slightly surreal chaos of returning to the office after the holiday season. 'Stuff that has some storytelling and intrigue, but is also really beautiful, slick, inspirational fashion campaign imagery and video … is what really draws customers in at the top of the funnel,' said Shepherd. User-Generated Content A UGC video posted during Copenhagen Fashion Week, which Damson Madder repurposed as an ad. (Damson Madder) One of Lisa Says Gah's UGC-style ads produced in-house. (Lisa Says Gah) A college ambassador video Set Active repurposed as an ad. (Set Active) Many brands have turned to repurposing user-generated content to create ads that feel less pushy. The original videos are mostly non-sponsored posts made by influencers walking viewers through a product's functionality or offering styling tips, although some brands are creating in-house versions starring team members. To grow that strategy, brands are getting more strategic about how they work with creators to re-use product content they post. Instead of overloading on gifting, as consumers get better at sniffing out inauthentic sponsored posts, brands are developing longer-lasting partnerships with creators who can choose to post about a product if they wish, and repurposing styling or educational videos that emphasise a product's utility. 'We've done that in the past … where 1,000 people would post the same thing on the same day,' said Vicky Boudreau, founder of micro-influencer platform Heylist. 'Now if you do a campaign asking everybody to post the same messaging within the same format, it looks super staged.' Set Active sees user-generated videos working 'because consumers can see how it moves, how it flows, how it fits into a daily life,' said Johnson, and the brand has recently scaled this content to make up 25 percent of its ads, up from 15 percent. The brand directly collects videos created by its community, and then requests usage rights. Some brands have even taken to producing content in-house that mimics what users might create. One of Lisa Says Gah's top five performing campaigns in the past year, for example, featured the brand's creative producer modelling the Jenny dress, and generated a $6 return — while its typical return on ad spend has been $5 for the year thus far. Product-Focused Imagery A Damson Madder ad highlighting some of its accessories. (Damson Madder) A Lisa Says Gah ad highlighting pieces from its summer collection. A Set Active video ad featuring pieces from the brand's core collection. (Set Active) Brands are learning when to push product-specific imagery — whether flat-lay product images or e-commerce product shots — which were once known to clog users' feeds but can be effective at converting shoppers who are already familiar with a brand. While Spanish womenswear brand Hand Over primarily focuses on campaigns and creator content, it uses product shots 'when we feel people need to just add it to the cart, maybe on Black Friday or a day after a drop,' said Lucia Mac Lean, the brand's creative lead. Product-focused visuals can be similarly effective in a video format. One of Set Active's top-performing ads is an 11-second video overlaid with the caption 'pov: your summer 2025 capsule wardrobe has arrived,' which showcases how a variety of pieces from their most recent collection can be styled. Whether a brand is producing polished campaigns, repurposing user content or drilling down to product-specific imagery, it needs to ensure its ads are reaching consumers at the right point in their shopping journey. New AI tools are helping brands quickly put an ad in front of a group of customers and see how they respond to it before pushing the ad out to a larger pool of users, said Cinca from Stacked Marketer. 'The biggest benefit is just the ease of testing,' he added. The tools are also helping brands reach larger audiences on Instagram, Meta's Pimentel said. 'Instead of like 100 people, where we look to see who among these 100 people are right for your ad, for your business? Who might convert? We actually can do that at a much larger scale,' she said. While many brands are still figuring out how much AI targeting they want to use, especially around tools that tailor the content of ads to specific customers, it's important to continue prioritising the quality of their content. 'It's reached a point where, really, the creatives are what matter the most,' said Cinca.

What the Tech: New Apple iOS 26
What the Tech: New Apple iOS 26

Yahoo

time25 minutes ago

  • Yahoo

What the Tech: New Apple iOS 26

Apple is giving the iPhone a major makeover with iOS 26. Announced at today's Worldwide Developers Conference, the new update features a redesigned interface, smarter AI features, and several upgrades across Messages, Phone, Safari, and more. One of the biggest changes is the naming system. Starting now, the version number will match the year. So, instead of wondering what version you are running, the latest update is simply called iOS 26. This change could come to the iPhone when Apple introduces the next model this fall. Wouldn't it be easier for everyone if the next iPhone is called the '26'? The most noticeable change is what Apple calls the 'Liquid Glass' design. This is not a new screen material, but a visual refresh that adds translucent layers and depth to the interface. It makes everything on your screen feel more immersive and polished, with a soft, almost three-dimensional effect. You will notice it in the Control Center, Safari's address bar, the home screen, lock screen, and even in app icons. Artificial intelligence is also at the center of iOS 26. One standout feature is live translation for text, audio, FaceTime, and phone calls. Speak to someone in another language, and your iPhone will translate the conversation in real time. Another helpful upgrade is Visual Intelligence. Snap a photo or spot a product on social media, and your iPhone can identify it and search the web to show you where to buy it. Apple says this feature is powered by a version of ChatGPT built into the device, meaning the search stays private. Messages get more interactive, too. You can now create a poll inside a group text, which is handy when trying to plan a dinner or outing with friends. You can also set custom chat backgrounds using text prompts to generate an image. Apple introduced 'Genmoji,' a tool that allows you to create your custom emoji by combining different elements. Phone calls are getting smarter as well. A new call screening option will silence unknown callers until they identify themselves and state their reason for calling. And when you are on hold, your iPhone will recognize the hold music, mute it for you, and notify you when someone picks up again. Safari is getting a refreshed design, along with better privacy controls that make fingerprinting and tracking more difficult. The Photos app is being reorganized to group memories in a more meaningful way. And Apple Music will soon be able to translate lyrics into other languages on the fly. The developer beta is available now. A public beta will be released in July, with the full version of iOS 26 expected to roll out this fall. It is one of the most ambitious software updates Apple has introduced in years, and your iPhone is about to feel brand new. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

I'm stoked about iOS 26 Call Screening, but it proves Apple Intelligence is still playing catch up — here's why
I'm stoked about iOS 26 Call Screening, but it proves Apple Intelligence is still playing catch up — here's why

Tom's Guide

time30 minutes ago

  • Tom's Guide

I'm stoked about iOS 26 Call Screening, but it proves Apple Intelligence is still playing catch up — here's why

Apple had a lot to share with its announcement of iOS 26 during its WWDC 2025 keynote yesterday (June 9). Not only will the iPhone software get a dramatic makeover when it's released later this fall with Apple's new Liquid Glass design, but there were several new features introduced that are coming to the iPhone's core apps. In particular, I'm excited that Apple's making it easier for iPhones to reduce the amount of spam calls thanks to a new feature called Call Screening. But after watching the Call Screening demo in action, it's nowhere as thorough as what some of Google's Pixel phones can do when it comes to the same task. I know this because I religiously lean on Call Screen with my Pixel 9 Pro XL to take phone calls on my behalf, relying on Google Assistant to help me make actionable decisions. What sets Google's version apart is how it can come up with contextual responses — whereas Apple's implementation simply screens calls to see if they're spam or not. Without contextual awareness actions, it proves how Apple Intelligence is still playing catch up to what other AI leaders like Google provide. The nice thing about Call Screening is that you might actually end up dealing with fewer spam calls in your life, which is always a good thing. This iOS 26 feature will automatically take calls from unknown numbers silently in the background,; if they're actual humans and share their responses, your iPhone will proceed to ring — complete with what appears to be a transcription of their message. This is a good first step because I like how Call Screening won't ring your iPhone unless it determines it's not a telemarketer or spam message, so that saves you from having to deal with them. In the current iteration, the phone call appears on your iPhone with the notification that it's a possible spam call, but it requires your intervention to take the call to find out what it is. At least with Call Screening, you don't have to make that interaction. Call Screen makes me feel like I have an actual assistant taking them for me While we just found about Call Screening in iOS 26, Google's Call Screen feature still feels superior from my point of view — mainly for how the Google feature does more than to field the phone call. Google Assistant not only screens a phone call, but listens to the responses from people as to why they're calling. That gives you contextual actions for responding, showing off the strength of Google's AI. Those contextual responses come in the form of quick replies that pop up in the app, where you make the call on which action to take. For example, if the call is about a package delivery, you'll get responses that can the caller to drop off the package by the door, come back another time, or something else. I've used Call Screen on the Pixel for other things too, like a friend asking about a move date I've committed to. Google Assistant is smart enough to discern what they're asking and gives me relevant responses to choose, like telling them that I'll be there on time or perhaps to reschedule it. I can't tell you enough about how Call Screen has been such a godsend ever since I started using it first with the Pixel 8 Pro. When I'm stuck in a meeting where I physically can't take a call, or simply don't want to speak with whoever's on the other end of the line, Call Screen makes me feel like I have an actual assistant taking calls on my behalf. That'll be tough for Apple to match. While Apple's Call Screening seeming lacks the actionable responses that Google offers, I'm still hopeful that there's more to come with this feature. There wasn't a full deep dive into Apple Intelligence this week as there was at last year's event, with Apple hinting that more will be shared around this in the coming year, Call Screening could ultimately get the same contextual awareness as Google's version. Perhaps Apple is saving a later event to introduce proper Apple Intelligence features with iOS 26? I hope so because so far this proves exactly how Apple is still trailing its rivals when it comes to offering robust AI capabilities. Siri definitely has a big role to fill with Call Screening if it's going to do more than just be the in-between person for phone calls, as I suspect that it needs to be intelligent to not only transcribe the conversation accurately — but to also be smart enough to take action.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store