AI doesn't replace the artist, but accelerate: Nvidia's Richard Kerris at WAVES Summit 2025
The second day of the
WAVES Summit 2025
saw a focus on the transformative power of Artificial Intelligence (AI) within the media and entertainment landscape. Richard G. Kerris, VP at Nvidia, delivered a keynote highlighting the company's commitment to enabling
AI-driven workflows
and democratising content creation.
Kerris emphasised Nvidia's long-standing partnerships within the media industry, stating, "We've been a partner in the media for many years, and one of the things that drives us in our alignment is to create AI to be no more, therefore evidence."
The core of the AI revolution, according to Kerris, lies with developers. "Developers are so key to what's taking place with AI, because they understand how an application works... so they can harness the power of AI and bring it to fruition with the work that's being done together."
The impact of AI extends beyond visual effects, permeating various aspects of media and entertainment. Kerris touched upon generative AI for image creation, recommendation engines, personalised content delivery through language translation and video reformatting and enhanced experiences in sports and ad tech. "Engagement and personalisation in these experiences [are] what AI is helping transform," he asserted.
To streamline the development process, Kerris showcased how Nvidia has introduced its "Media Two stack," which brings together various AI components in an accessible manner for developers. This includes "NIMS" (
Nvidia Inference Microservices
), which are validated and tested microservices for specific tasks like language translation or effects. These NIMS can be combined to create "blueprints" for specific applications.
Kerris highlighted Sky Media's use of these technologies for automated highlights in sports broadcasts in creating interactive viewer experiences.
He also showcased Nvidia's research in AI-driven audio model with "Fugato," which allows for the creation and modification of sounds from text and audio inputs.
Kerris demonstrated and illustrated how these various AI components can work together, showcasing the use of simple 3D objects to guide AI image generation using Nvidia NIMS.
Concluding his presentation, Kerris emphasised the importance of Nvidia's ecosystem of partners, which includes both established companies like Adobe (with its AI-powered features in Photoshop, Premiere and Firefly) and innovative startups like Runway (offering AI tools for creating entire environments). He stressed that these tools are not meant to replace artists but rather to accelerate their creative capabilities. "It doesn't replace the artist out there. What it does is it accelerates the capability for an artist to tell their story," Kerris added.
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