Southwest Airlines Announces It's Considering 3 Big Changes
Changes could be coming to Southwest Airlines over the next few years.
While at an airport industry conference this week, Southwest Airlines CEO Bob Jordan spoke about the future of the Dallas-based airline. His goal is to stop losing customers to competitors.
"Whatever customers need in 2025, 2030, we won't take any of that off the table," Jordan told CNBC. "We know we send customers to other airlines because there's some things you might want that you can't get on us. That includes things like lounges, like true premium, like flying long-haul international. I want to send fewer and fewer customers to another airline."
Speaking of airport lounges, Jordan mentioned Southwest's familiarity with Nashville International Airport. He said, "Nashville loves us, and we know we have Nashville customers that want lounges."
Jordan is also aware of travelers' need for privacy and leg room while flying. American Airlines, Delta Air Lines and United Airlines all offer luxurious seats for an expensive price. It's possible Southwest follows suit.
As for long-haul destinations, Jordan said Southwest will consider acquiring aircrafts capable of making nonstop trips to Europe.
"No commitment, but you can certainly see a day when we are as Southwest Airlines serving long-haul destinations like Europe. Obviously you would need a different aircraft to serve that mission and we're open to looking at what it would take to serve that mission."
In the meantime, Southwest is waiting for more Boeing 737 Max 7s. That's the only definite move being made by the higher-ups.
Southwest Airlines Announces It's Considering 3 Big Changes first appeared on Men's Journal on Jun 25, 2025
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