Taylor Swift buys back the rights to her master recordings

BBC News

5 days ago

Taylor Swift has bought back the rights to her first six albums, ending a long-running battle over the ownership of her music."All of the music I've ever made now belongs to me," said the star, announcing the news on her official website. "I've been bursting into tears of joy... ever since I found out this is really happening."The saga began in June 2019, when music manager Scooter Braun bought Swift's former record label Big Machine and, with it, all of the songs from Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation.Swift had personal objections to the deal, blaming Braun for complicity in the "incessant, manipulative bullying" against her by Kanye West, one of his clients.
She responded by vowing to re-record those records, effectively diminishing the value of those master tapes, and putting ownership back in her hands.To date, she has released four re-recorded albums - known as "Taylor's Versions" - with dozens of bonus tracks and supplementary material.Braun later sold his stake in her back catalogue to Shamrock Holdings, a Los Angeles investment fund founded by the Disney family in 1978, in November 2020. The deal was said to be worth $300 million (£222 million). It is not known how much Swift paid Shamrock to re-acquire the masters.In the music industry, the owner of a master controls all rights to exploit the recording. That includes distributing music to streaming services, pressing new physical CDs and vinyl, creating box sets, or licensing songs to movies or video games. The artist still earns royalties from those recordings but controlling the master offers a level of protection over how the work is used in the future. Swift, as the writer or co-writer of her music, always maintained her publishing rights, which meant she was able to veto attempts to license songs like Shake It Off and Love Story to other companies. "I do want my music to live on. I do want it to be in movies. I do want it to be in commercials. But I only want that if I own it," she told Billboard in 2019.
How did the sale of Taylor Swift's masters happen?
When 14-year-old Taylor Swift moved to Nashville in 2004 to chase her dream of becoming a country pop star, she signed a record deal with Big Machine.Label boss Scott Borchetta gave the unproven singer a big cash advance in exchange for having ownership of the master recordings to her first six albums "in perpetuity".This was fairly common practice in the era before streaming, when artists needed record label backing to get played on the radio, and for the manufacture and distribution of CDs.Swift's deal with Big Machine expired in 2018, at which point she left and signed with Republic Records and Universal Music Group (UMG).A year later, Borchetta sold his label to Scooter Braun's Ithaca Holdings. Swift said she only learned about the deal when it was announced; characterising it as an act of aggression that "stripped me of my life's work".She labelled Braun - who rose to prominence as the manager of Justin Bieber and Ariana Grande - as "the definition of toxic male privilege in our industry".She also expressed frustration that she had been unable to make a counter offer for her music."I spent 10 years of my life trying rigorously to purchase my masters outright and was then denied that opportunity," she told Billboard, adding that: "Artists should maybe have the first right of refusal to buy."
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Braun later told Variety that the dispute had "gotten out of hand" after he and his family received death threats.When he sold the catalogue to Shamrock Holdings in 2020, Swift felt betrayed again."This is the second time my music had been sold without my knowledge," she said in a social media post. While she was "open to the possibility of a partnership with Shamrock", she subsequently learnt that, under the terms of the sale, Braun would "continue to profit off my old music" for years."I simply cannot in good conscience bring myself to be involved in benefiting Scooter Braun's interests," she wrote in a letter to the company, which she posted on X.
She began releasing her re-recorded albums in 2021, starting with her breakthrough, coming-of-age album Fearless. Produced with forensic attention to detail, they were often indistinguishable from the originals - albeit with slightly cleaner mixes, and greater separation between the instruments.But the big attraction was the bonus tracks, including the unabridged, 10-minute version of her break-up ballad All Too Well - described by Variety magazine as the "holy grail" of the star's back catalogue.The song went on to top the US charts, and made number three in the UK - where it is the longest song ever to reach the top five.So far, four "Taylor's Version" albums have been released, with only her 2006 debut album, Taylor Swift, and 2017's Reputation still to receive the deluxe treatment.In the meantime, the singer continued to release original material, including the Grammy Award-winning albums Folklore and Midnights.In 2023, Forbes magazine reported that Swift had become the first musician to make $1 billion (£740,000) solely from songwriting and performing. Half of her fortune came from music royalties and touring, while the rest came from the increasing value of her music catalogue, including her re-recordings.Revisiting the old material also inspired Swift's career-spanning Eras tour, which made more than $2 billion (£1.48 billion) in ticket sales across 2023 and 2024.