Premier Inn launches book direct campaign
Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign. This initiative is set to accelerate Premier Inn's online performance, boost direct bookings, and provide guests with value across its hotels in the UAE and Qatar.
With ambitious plans for regional growth, Premier Inn is focused is on increasing direct bookings from both GCC residents and international travellers seeking high-quality, high-value accommodation.
By strengthening its digital presence and adopting the UK's successful Book Direct strategy, the brand aims to increase customer engagement and brand awareness across the Middle East.
Guests who book directly through Premier Inn will receive the same attractive rates available on all third-party websites, plus a host of exclusive benefits from the brand and its partners.
Benefits include free early check-in from 11.00am and late check-out until 3.00pm, 25 per cent off on in-house restaurants and bars including Mr Toad's Pub & Kitchen, Nuevo, Omnia and Lounge One, 30 per cent off on sights and attractions with Arabian Adventures and 30 per cent off on taxi rides with Zed.
Simon Leigh, Managing Director of Premier Inn Middle East, said: 'As we enter the next phase of our growth, we are focused on enhancing our digital performance and driving a strong direct booking strategy. By converting demand into direct reservations, we not only create a seamless experience for our guests but also strengthen customer relationships, build loyalty, and drive long-term profitability.'
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