Jaguar Be Damned: JLR Just Had its Best Profit in a Decade
Jaguar revealed on Wednesday that it delivered $3.33 billion in profit for its fiscal year ending March 31st, 2025—its largest in a decade. The success comes despite the Indian-owned British conglomerate ending sales of virtually every Jaguar model.
Jaguar sold just 26,862 cars from March 2024 to March 2025—a drop of 45.8 percent. Around half of those cars were
F-Pace SUVs
. The other half were leftover models sitting on dealer lots.
Model
Sales (Units)
Land Rover Defender
115,404
Land Rover Range Rover Sport
79,862
Land Rover Range Rover
77,000
Jaguar (Total)
26,862
JLR's success, then, came from the brand's other arm: Land Rover. The Defender continues to be the carmaker's best-seller, moving 115,404 units in the last 12 months, according to
Autocar
. In second place was the Range Rover Sport, with 79,862 units sold, an increase of 19.7 percent. Behind that was the full-size Range Rover, at just under 77,000 units sold.
The brand also points to plug-in hybrids for its success. JLR saw sales of PHEVs jump by 21.7 percent year-over-year. Sales of PHEV-powered Range Rovers, meanwhile, spiked by 38.2 percent in the same period.
Despite
a tariff deal
between the US and the UK, which would see tariffs drop to 10 percent, JLR's big gains could be short-lived. Tata, JLR's parent company, said on Tuesday it is reevaluating its annual profitability target for the British brand.
"We are assessing our guidance in light of the recent UK-US trade deal announced on May 8 and will provide an update at our investor day on June 16," the company said in a statement to
Reuters
.
Uncertainty be damned, JLR is moving forward with its ambitious electric vehicle goals. The company just finished work on the
Range Rover Electric's
production line, with plans to start deliveries later this year. It's retooled its Solihull, UK production facility to build Jaguar EVs like the
Jaguar Type 00
. And it's also spent $4 million on an academy to train workers on how to assemble EVs.
Jaguar Type 00 Concept
Photo by: Jaguar
"JLR has ended the year with strong annual and quarterly earnings, including delivering our tenth consecutive profitable quarter and our net debt zero target," CEO Adrian Mardell said in a statement. "We have achieved record sales of Defender, revealed the stunning Jaguar Type 00, and we are preparing to launch the wonderful Range Rover Electric.
"This strong and consistent performance, the commitment of our people, partners and clients, and the appeal of our luxury brands will support our response to current global economic challenges, including the evolving global trading environment."
More on JLR's Future
Jaguar Admits Past Decisions Have Pushed Brand Into Mediocrity
Range Rover, Defender, Discovery To Become Brands In Reimagined JLR
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Limited warranty covers three years or 36,000 miles Powertrain warranty covers five years or 60,000 miles No complimentary scheduled maintenance Specifications Specifications 2025 Ford Explorer ST AWD Vehicle Type: front-engine, all-wheel-drive, 6-passenger, 4-door wagon PRICE Base/As Tested: $57,755/$66,140 ENGINE twin-turbocharged and intercooled, DOHC 24-valve V-6, aluminum block and head, direct fuel injection Displacement: 180 in3, 2956 cm3 Power: 400 hp @ 5500 rpm Torque: 415 lb-ft @ 3500 rpm TRANSMISSION 10-speed automatic CHASSIS Suspension, F/R: struts/multilink Brakes, F/R: 14.3-in vented disc/13.8-in vented disc Tires: Pirelli Scorpion Zero All Season 275/45ZR-21 110W M+S DIMENSIONS Wheelbase: 119.1 in Length: 198.7 in Width: 78.9 in Height: 69.8 in Passenger Volume, F/M/R: 63/56/36 ft3 Cargo Volume, Behind F/M/R: 85/46/16 ft3 Curb Weight: 4788 lb C/D TEST RESULTS 60 mph: 5.1 sec 100 mph: 13.8 sec 1/4-Mile: 13.8 sec @ 100 mph 130 mph: 29.1 sec Results above omit 1-ft rollout of 0.3 sec. Rolling Start, 5–60 mph: 5.8 sec Top Gear, 30–50 mph: 3.1 sec Top Gear, 50–70 mph: 3.7 sec Top Speed (C/D est): 146 mph Braking, 70–0 mph: 172 ft Braking, 100–0 mph: 350 ft Roadholding, 300-ft Skidpad: 0.83 g C/D FUEL ECONOMY Observed: 16 mpg EPA FUEL ECONOMY Combined/City/Highway: 20/18/25 mpg C/D TESTING EXPLAINED More Features and Specs
