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Swiggy, Zepto: Are 10-minute online deliveries killing the Indian corner shop?

Swiggy, Zepto: Are 10-minute online deliveries killing the Indian corner shop?

BBC News09-04-2025

The corner shop Ramji Dharod has manned for over six decades is now on the brink of closure.The store sits in a bylane in the central Indian city of Mumbai's busy shopping precinct, and has served the community for 75 years.Dharod began coming to the shop with his father when he was just 10. These days, he mostly sits idle, waiting for an occasional customer to walk in.Behind him, cardboard boxes of unsold biscuit packets and snacks show a "stock clearance sale" sign posted on them."I wouldn't get a minute to breathe a few years ago, but now I rarely get anyone coming," says the septuagenarian wryly. "They are all shopping online. I've decided to retire and down the shutters."As 10-minute online deliveries by "quick commerce" apps like Zomato, BlinkIt and Zepto pervade urban India, hundreds of thousands of neighbourhood stores across cities have closed down.A lobby group of consumer product distributors estimated that number to be 200,000 last October, while the municipal body of the southern city of Chennai estimated 20% of small grocers and 30% of larger departmental stores had shut down in the city in the past 5 years.
Sunil Kenia who runs a provision store right beside Dharod's shop says he's still in business only because his family owns the shop. Those on rent are no longer able to stay afloat, he says."It started going downhill after the Covid lockdowns. Business is at 50% of what we did before the pandemic," Kenia told the BBC.Most of his revenue now comes from wholesale customers – hawkers or those selling street-side snacks. The retail customer has all but "vanished", he says, because of the convenience of mobile deliveries.Mumbai-based graphic designer Monisha Sathe is among the millions of urban Indians who've stopped their weekly run to the market because of the ease of quick commerce."Lugging groceries back home was a big pain," says Sathe. And occasionally, when she took out her car, navigating narrow market lanes and finding a parking slot would be a challenge.Sathe says she misses the human interaction she had with the grocers and vegetable vendors and even the variety of fresh produce on sale – but for her, the balance still tilts in favour of online deliveries because of how much easier it has made her life.A recent survey by consultancy PwC shows some 42% of urban consumers in India's big cities think like Sathe, especially preferring quick delivery for their urgent needs. And these shifts in buying behaviour have led to three out of 10 retailers reporting a negative impact on their business, with a 52% drop in essential goods sales.
But to what extent is quick commerce really hollowing out the Indian high street?There's no doubt general trade – which includes grocery stores, corner shops and even big retail outlets – has come under threat, says Ankur Bisen, a partner at Technopak retail advisory. But at least for now "quick commerce is still a three-four city story", he says. Nearly all of their sales come from these cities.Lightning fast deliveries bucked the global trend and became successful in India largely due to a large concentration of people staying in urban clusters.They are serviced through low-rent "dark stores" - or small shops dedicated to delivery and not open to the public - in densely populated areas, enabling economies of scale.But the precarious nature of demand and fragmented demographics of smaller towns could make it expensive for quick commerce players to expand and make money beyond the metros, says Mr Bisen.There's little doubt though that these online deliveries will disrupt trade in the longer run.Bain and Company expects quick commerce to grow at over 40% annually through to 2030, driven by expansion across "geographies".And this has made traditional retail nervous.Trade organisations - like the Confederation of All India Traders, or the All India Consumer Products Distributors Federation which calls itself the voice of India's 13m retailers - have made urgent and repeated pleas to the government against this breakneck expansion.They allege that these companies are using billions of dollars in venture capital funds to engage in anti-competitive practices like "predatory pricing" or "deep discounting" which has further distorted the playing field for mom-and-pop shops.The BBC spoke to several small retailers who shared these concerns. Mr Bisen too agreed there's evidence of such practices in the clusters that quick commerce companies operate.
Swiggy, Zepto and Blinkit, who primarily control this market, did not agree to comment on the BBC's queries on these allegations.But a source within one of the quick commerce companies told the BBC the discounting was done by traders on the platform and not by them.The source also said that contrary to the binary narrative of the "big guy versus small guy", online deliveries were solving real-world challenges for people for whom going to the market was a "traumatic" experience."Think of women or senior citizens - they don't want to be harassed or navigate potholes and traffic," the source said. "Also consider the small brands that sell on our platform - they never get shelf space in physical shops where only the big names are displayed. We've democratised the market."Analysts say, the sheer diversity of India in terms of its stages of development, levels of income and infrastructure will mean that in the end all retail models - small corner shops, organised big retailers and quick commerce platforms - will cohabit in the country.This is not a "winner takes all market", says Mr Bisen, giving the example of e-commerce which came into India in 2010 and was meant to sound the death knell of local retailers.Even after all these years, only 4% of all shopping is done online in India.But the ripples caused by quick commerce should be a warning for physical retailers, say analysts, to improve their marketing and integrate technology to use both online and offline channels to give their consumers a better shopping experience. Competing with click-of-a-button delivery means it can no longer be business as usual for the millions of corner shops who've existed for decades, with little or no innovation. Follow BBC News India on Instagram, YouTube, X and Facebook.

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Our iconic market ‘will be GONE in months' thanks to huge shopping centre & new flats plan – it's a ghost town
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Our iconic market ‘will be GONE in months' thanks to huge shopping centre & new flats plan – it's a ghost town

DEATH KNELL Our iconic market 'will be GONE in months' thanks to huge shopping centre & new flats plan – it's a ghost town Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AN ICONIC market could be gone in months as redevelopment plans go ahead amid crippling competition from a major shopping centre. Shepherd's Bush Market, in West London, dates back 111 years but its future is uncertain as developers plan to build 40 flats as part of a nine-storey complex, and new shops. Sign up for Scottish Sun newsletter Sign up 10 Many traders worry they could be priced out, pushed aside, or left behind Credit: Paul Edwards 10 Others are worried the character of the market won't survive the changes Credit: Paul Edwards 10 Sue French, 60, who has worked at Ellis's Pet Store for 43 years, blames the decline on competition Credit: Paul Edwards Hammersmith and Fulham Council approved Yoo Capital's £5million proposal to regenerate the area in late 2023, leading to gentrification fears among traders. The housing development will be located on the Old Laundry Site land opposite the market and includes the demolition of an apparent former homeless hostel. The council will manage the homes, with the scheme to include the revamp of sections of the market space itself, leaving many traders worried they'll be ushered out. However, many say the death knell was already sounded back in 2008, when the gargantuan Westfield shopping centre first opened. The modern mall covers 2,600,000 sq ft and cost £1.6 billion, featuring high street giants like John Lewis, Marks & Spencer, Next and Primark - meaning footfall at the market has been declining for years. And that's to mention the rise of online shopping, with people preferring to shop at Amazon - which is also causing devastating problems for more established outlets, and was accelerated during the Covid pandemic. 'Growth and potential' For stallholders like Bobby Singhy, 45, whose family has been part of the market for over five decades, the place holds deep personal value. 'The market is wonderful, great characters, always here to help one another,' he told The Sun this week. 'There's a lot of growth and potential in this area. My stall has been here for 55 years—my grandad, then my dad, then me.' Others are worried the character of the market won't survive the changes. Wrecking machines move in to demolish 'ghost town' Scots estate dubbed 'Britain's Chernobyl' Sue French, 60, who has worked at Ellis's Pet Store for 43 years, blames the decline on competition. 'The market has changed a lot over the years," she said. "This used to be busy but when they made Westfield that killed us." 'At the moment, Yoo Capital are trying to fix it.' Traders say footfall has plummeted in recent years. 'I've seen lots and lots of people just walk past the market,' said Sue. 'The bus doesn't even stop near the market. People can't afford to rent stalls here… they're here for a few months and leave. "This is the only original part of Shepherd's Market that is left.' This used to be busy but when they made Westfield that killed us. Sue French Joanna Lee, 58, a lifelong local, fears that too much is being lost to development and that the market's unique character is under threat. 'They can't build over this — you can't take away this market… I believe we're witnessing the death of the market,' she said. 'I've grown up on this market and I don't want it to change because that's how it starts. "This used to be the place to go. There were lots and lots of shops all selling different things, and now the stalls are one by one packing up and closing." 'Now it doesn't matter' One jewellery stall worker, who has been at the market for 40 years, but asked not to be named, fears promises won't be kept. 'The market is very quiet – in the old days, weekends were packed - but now it doesn't matter,' she said. 'Yoo Capital said they won't gentrify and will regenerate it instead… I'm not worried as long as it's not gentrified.' 10 Market trader Bobby Singhy, 45, operates a stall previously occupied by his grandad and dad Credit: Paul Edwards 10 Abdul Idris, 60, believe the area needs a change Credit: Paul Edwards 10 Tony Lucky, 67, said online shopping and parking price rises are killing the market Credit: Paul Edwards The developers' deal struck with the council will see new homes and shops at one end, and investment in the rest of the market space. But not everyone is convinced it will be a good thing. 'There's a danger of Shepherd's Bush Market becoming gentrified like Brixton Market. There's been a lot of changes over the years,' said the unnamed local. 'This market is so multicultural and has a lot of life. "We have a wave of Asians, Afghans, Arabs and any changes may put people off from entering. "And that includes any major changes Yoo Capital makes." Online has defeated us and people going straight to Amazon and ordering from China. There's no parking and that's been the most challenging thing – it's acting like a deterrent to a lot of customers. Tony Lucky Tony Lucky, 67, owner of ZamZam Luggage, blames high parking charges and online competition. 'Online has defeated us and people going straight to Amazon and ordering from China,' he said. 'There's no parking and that's been the most challenging thing – it's acting like a deterrent to a lot of customers. Every hour it costs £5 or you get a parking fine of £80. 'Yoo Capital want to build more flats and don't care about the market,' he said. 'This market has been here 100 years and no problem – but now they want to break all this and rebuild the flats.' 'We need a change, but the right one' Abdul Idris, 60, has worked at his home goods stall since childhood. 'Tesco and other big stuff have been taking the spotlight away from shops in the market,' he said. 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A spokesperson for Yoo Capital stated: 'Our commitment to the Market remains as strong as when we acquired the site in 2020. "Following the granting of full planning permission at the end of 2024, we have been hard at work, formulating the most cohesive plan for construction. "This allows us to not only look forward to the best final result – where traders can enjoy an upgraded market that better supports their needs – but also considers the effect of construction, minimising disruption to trade and ensuring the Market remains open throughout, as it has done for the past 111 years.' Louise Page-Jennings, a spokesperson for Yoo Capital, also shared with The Sun: 'We are carefully curating the Market and will introduce new tenants through the Market Academy during the construction process.' The Academy will offer free training to traders on merchandising, marketing, and business skills. She added, 'The Market will remain open throughout the works, with efforts in place to minimize any disruption.' Ms Page-Jennings said traders will be offered support worth over £5 million, including rent-free options during construction, sabbaticals, or lease buyouts. Those choosing to stay can access compensation of £7,500 to £12,500, plus up to £50,000 in profit-loss support, she added. A minimum of £7,500 financial support for traders that wish to open during construction. And no rent or service charge during Market construction Traders on sabbatical may receive up to £3,000 a month in payments and get brand new units or funds to upgrade existing ones. Rents will be fixed for five years after construction ends — but the market will eventually be opened to private buyers. Critics say that leaves uncertainty about what happens next. Paul Bardini, 69, whose grandfather first worked in the market in 1919, sees the other side. 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The City should ditch Pride celebrations and focus on its real job
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The City should ditch Pride celebrations and focus on its real job

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Aussie construction leader makes a shocking admission about the state of the country's housing market
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Aussie construction leader makes a shocking admission about the state of the country's housing market

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