Chelsea Handler Teams Up With Yasso For A 'Handle Your Freezer' Spring Cleaning Campaign

Forbes

23-04-2025

The "Handle Your Freezer" Sweepstakes is open now
It's that time of the year where spring cleaning is all the rage. Typically that means freshening up our homes and usually cleaning out our closets, but there are plenty of other spots in need of a good cleaning that are often ignored.
This spring, step out of the closet and into the kitchen, because chances are you're way overdue to clean out your freezer. The freezer is truly prime real estate and it deserves more than to be filled with frostbitten mystery foods, forgotten leftovers, and half eaten containers of ice cream.
The better-for-you frozen snack brand, Yasso, is stepping up to help and they've teamed up with Chelsea Handler, the celebrated comedian, author of the #1 New York Times bestselling book I'll Have What She's Having and queen of clean quips, to help you 'Handle Your Freezer,' because frankly, your frozen snacks deserve better. Together with the cleaning pros on Taskrabbit, they aim to make sure neglected freezers everywhere will be refreshed and restocked with delicious Yasso frozen Greek yogurt snacks.
Did you know that 16 million people have never ever cleaned out their freezer? 'I'm one of those people,' says Handler who was immediately interested in the campaign and says she has a Yasso bar before bed every night. Her favorite — the Sea Salt Caramel. 'That's my treat for the day and I would encourage everybody to do the same.'
Yasso Chocolate Chip Cookie Dough
In fact, in a recent Yasso survey, they discovered that more than 30 million Americans haven't cleaned out their freezers in over a year and a whopping 16 million admit they never have. So it's not at all surprising that more than 65 million Americans would hand off this chore if given the chance.
'As someone who has built a career on calling out ridiculous behavior, I feel it's only fair to admit my own freezer looks like a frozen graveyard of bad decisions," said Handler.
From April 23 to May 21, you can enter the sweepstakes via Yasso.com/HandleYourFreezer where several lucky winners will be supplied with a (likely much needed) freezer clean-out from Taskrabbit in the form of a $150 promo code. But the sweetest part of the deal, if you won't be left with an empty freezer, as you'll be supplied with plenty of creamy, dipped and sandwiched Yasso goodies to fill it right back up again.
And one lucky winner in NYC will get Chelsea Handler to personally handle their freezer. So if you've been hoarding frozen burritos like they're family heirlooms, prepare for some playful freezer burns. 'Trust me, making room for something better feels almost as good as eating it,' says Handler.
After launching in 2011, Yasso quickly became one of the fastest-growing novelty brands, which makes sense as its first-to-market frozen Greek yogurt.
'I love Greek yogurt and was excited to find out you could freeze it,' says Handler. 'The first time I had a Yasso bar I was like 'wait a second — this is healthy and delicious?' it's 100 calories, it's got protein in it, those are all the things I need.'
Yasso currently offers 14 flavors of novelty stick Bars, seven flavors of Chocolate Crunch Bars, three frozen Greek yogurt sandwiches and four flavors of bite-size Yasso Poppables, all of which can be found at grocery and club stores nationwide.
Handler's favorite is the Sea Salt Caramel
'Between the 'Handle Your Freezer' campaign and the Yasso products themselves, I think it's very reflective of how I feel about life,' says Handler. 'Which is fun, energetic, and joyful. I think it's really important for women to embrace joyful living and not be apologetic and overthink every single thing you put into your system — instead, get into the habit of making healthier choices and Yasso is a healthy choice.'
Making healthy choices isn't the only life advice Handler was willing to share. When asked how she convinces herself to do things she's not typically inspired to do, but needs to do — like clean out a freezer, she has a tried and true tactic that works for her.
'I flip the script,' says Handler. 'I'm just like this is so fun, this is so exciting! What a privilege it is to be able to do this! I can't wait! I just completely reverse psychology myself.' She continues to explain that in situations where she isn't feeling inspired she convinces herself that it's something fun and that she's already really good at it, implying that it will be an easier task than it seems.
'I have a pretty good healthy dialogue with myself,' says Handler. 'I like a lot of positive self-talk. I wake up every morning, I look in the mirror and I'm like hello, beautiful, what kind of nonsense are we gonna get up to today?'
Let this be your inspiration to finally handle the daunting task of cleaning out your freezer. To find a store near you that carries Yasso treats and learn more about the 'Handle Your Freezer' campaign, visit Yasso.com.