Hospitality Advisory Council discusses new national initiatives to boost growth and employment opportunities in the sector
The Hospitality Advisory Council convened its second meeting of 2025 under the chairmanship of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council. The session brought together 16 Council members, including CEOs and senior executives from leading national and international hotel groups. Discussions focused on a range of new national initiatives developed in partnership with the private sector to accelerate the growth of the UAE's hospitality sector. The initiatives also aim to generate employment opportunities across all sectors of this vital industry.
H.E. Bin Touq said: 'Thanks to the vision and guidance of our wise leadership, the UAE's tourism and hospitality sectors continue to thrive. In the first quarter of 2025, hotel revenues reached AED 13.5 billion, with over 8.4 million guests recorded, a two per cent increase compared to the same period in 2024. Total hotel nights reached 29.3 million, and the national hotel occupancy rate stood at 81.3 per cent during the same period.'
H.E. added: 'These impressive figures reflect the UAE's strong commitment to advancing its hospitality industry in line with global best practices. We have invested heavily in developing hotel and entertainment infrastructure across all seven emirates, organizing major international events, and delivering exceptional hospitality experiences that reflect authentic Emirati heritage and culture. As a result, the UAE has become one of the world's leading hospitality destinations today.'
The Minister of Economy continued: 'The year 2025 marks a major milestone for UAE tourism, marked by the election of Shaikha Al Nowais as the first woman globally to serve as Secretary-General of the UN World Tourism Organization for the term 2026-2029. This achievement reinforces the UAE's prominent role in supporting international efforts to advance the global tourism industry.'
The meeting's discussions covered a comprehensive array of key files and initiatives that support the UAE's efforts to enhance the growth and competitiveness of its hospitality sector. Participants emphasized the importance of promoting collaboration between the public and private sectors to meet the objectives of the National Tourism Strategy 2031, which aims to establish the UAE as the top global tourism brand by the next decade.
The Council also reviewed the newly launched 'Summer Hospitality Camp' program by the Ministry of Economy. It is designed to support Emiratization across hospitality-related sectors by offering hands-on training to school and university students in real-world environments such as hotels and tourism facilities, in addition to its structured learning tracks.
Established by the Emirates Tourism Council, the Hospitality Advisory Council serves as a strategic advisory body to the Chairman of the Emirates Tourism Council on matters specific to the hospitality sector. It provides insights and data on industry developments, recommends private-sector initiatives to drive sector growth and reinforce the UAE's position as a leading global tourism destination, and offers feedback on government tourism policies and initiatives.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
29 minutes ago
- Gulf Today
Powerhouse GFS ignites the future with grand groundbreaking featuring Bollywood star Chitrangda Singh!
GFS Developments, a global leader in real estate with a 25-year legacy of excellence, proudly marked a spectacular groundbreaking ceremony held yesterday at 4 PM. The prestigious event was graced by celebrated Bollywood actress Chitrangda Singh, who joined GFS in unveiling its vision for redefining luxury living in the UAE. GFS Developments celebrated the groundbreaking of Coventry Gardens at the Dubai Land Residence Complex, heralding the launch of an exclusive residential community just 15 minutes from Downtown Dubai and the Burj Khalifa. Studios start from AED 450,000*, each with private parking, and are available with a booking amount of only AED 25,000. Attendees were also introduced to a flexible 3-year post-handover payment plan: just 1% per month over 60 months, making luxury living both accessible and budget-friendly. The event, attended by top-tier media, investors, and special invitees, offered an exclusive glimpse into GFS's flagship developments in Dubai. Dubai Projects Showcased: Coventry Gardens – Dubai Land Residential Complex Stylish studios to two-bedroom apartments with rooftop gardens, close to Downtown Dubai and Dubai Airport. Coventry 66 – Dubai South Modern, well-connected apartments near Al Maktoum International Airport and major lifestyle hubs. Coming soon in JVC, DLRC, Dubai South, DIC, Dubai Islands. Chitrangda Singh on GFS in Dubai "I'm thrilled to be part of GFS Developments—it's a brand that's truly redefining smart, luxurious living in Dubai. Coventry Gardens, in particular, feels like a perfect blend of elegance and affordability—something that modern families and investors will genuinely value. Walking through their show apartment and hearing the team's passion, it's clear why GFS is quickly becoming a name to watch in Dubai real estate. With their growing presence along major Dubai highways, it's evident that GFS isn't just building homes—they're building a brand of trust and leadership. I had a wonderful time experiencing it all. The space is absolutely stunning—I can already imagine the beautiful life someone would lead here. It's bright, it's warm, and it's been crafted with such attention to detail. What I love most is how GFS has truly thought of everything—from design to finance. It feels effortless, yet so elegant. I wish them all the very best!" — Chitrangda Singh, Actor About GFS Developments Headquartered in Dubai & London with operational hubs in Canada, USA, Turkey, France, Germany, UAE, and South Africa, GFS Developments is an internationally acclaimed real estate company committed to building lifestyle-driven communities rooted in trust, quality, and innovation. With accolades such as 'Fastest Growing Brand of the Year' and 'Brand of the Year' for three consecutive years, GFS continues to elevate real estate across borders. Website: Email: [email protected] Pr & event : Shaaz media events
Web Release
36 minutes ago
- Web Release
Serco Secures AED 495 million Contract Extension with Dubai Airports to Deliver World-Class Guest Experience Services
Serco has announced a significant contract extension with Dubai Airports, valued at AED 495 million (£100 million) and running until December 2030. The five-year extension builds on a longstanding guest experience partnership over six years, following the successful delivery of an initial five-year term and a one-year extension. As part of the agreement, Serco will continue to provide guest experience services across all elements of the passenger journey at Dubai International Airport (DXB) and Dubai World Central – Al Maktoum International (DWC). This includes the deployment of guest experience ambassadors, passenger processing teams, traffic marshals, buggy drivers, chauffeurs, and lounge hosts for VIP services. With more than 1,500 Serco employees currently operating at the airports, the team plays a pivotal role in supporting the movement of over 93 million passengers per year, helping to deliver a seamless, safe, and welcoming experience for travellers, from arrival to departure. Phil Malem, CEO of Serco Middle East and CEO of +impact, said: 'The latest extension allows us to build on the success we have enjoyed with Dubai Airports over the last six years, supporting Dubai in delivering a best-in-class aviation hub. Dubai Airports continues to set global benchmarks for airport experiences, and we are extremely proud to be part of that journey, helping to shape passenger services through expertly trained teams, innovative solutions, and our customer experience expertise.' Majed Al Joker, Chief Operating Officer of Dubai Airports said: 'This renewed partnership with Serco comes at a time when guest expectations are higher than ever, and the scale of our operations continues to grow. At DXB and DWC, we see every interaction as an opportunity to create a positive and lasting impression. Serco's dedicated teams are an extension of that vision, bringing professionalism, empathy, and consistency to some of the most crucial touchpoints along the journey. As we look ahead to welcoming more that 96 million guests this year, this collaboration will play a key role in ensuring our airports remain among the most guest-centric in the world.' Serco has over 75 years of experience in the region's aviation sector and continues to support airports across the region with guest experience, air navigation services, emergency services, training, facilities and asset management. For more information visit
What's On
an hour ago
- What's On
No summer travel plans? These are the best spots to escape UAE, within UAE
For many in the UAE, summer is a time of transit. Residents look to escape the extreme heat, take advantage of the slowing season and lock in some downtime. This is a chance to explore the world, travel to places never-before-seen and ride out the weather, and if you're looking for inspiration, you can check out our travel guides here, here and here. But for everyone out there who has no plans to witness the inside of the airport this season, fret not, for we have something for you as well. This list of UAE escapes will make you feel like you went on a whole holiday, without ever getting on a plane. Anantara Santorini, Abu Dhabi It's in the name. Anantara Santorini is perched on the edge of the Arabian Gulf's pristine blue waters, and will take you away to Grecian lanes drenched in white, blue and stone. It's a stunning crossover between raw Aegean beauty and refined Emirati elegance, and is truly an escape – a secluded spot ideally situated halfway between Abu Dhabi and Dubai in Ghantoot. This adults-only beachfront address features just 22 sumptuous rooms and suites, sun-drenched terraces, and each coming with their own 24/7 butler. Getting there: You can drive straight to Ghantoot in about an hour and a half @anantarasantorini Kingfisher Retreat, Sharjah Consider this your beachfront safari retreat nestled in the arms of nature. The Kingfisher Retreat by the Sharjah Collection is no less than a sanctuary, located among the mangroves opening into the stunning waters of the Indian Ocean. The site has a conservation hub that shelters exotic birds, gazelles, turtles, and crabs. It's smack dab in the midst of some of the UAE's most exotic wildlife and a great break from the typical desert staycations that are so popular here. Opulent tents with private pools and bespoke dining – it's as luxurious as it gets. Getting there: You can drive to the resort's pick-up point in Kalba, from where a short private boat ride will bring you to the island. @kingfisherretreat Al Zorah Natural Reserve This lesser-known ecosystem in Ajman is made up of a tidal creek and a lush mangrove forest home to a rich variety of birdlife. Natural greenery is not much of a common sight in the UAE, but you'll find that here. Mangroves are an important element of the coastline in this part of the world and you can spot nearly 60 species of birds, including the Greater Flamingo and a number of egrets and herons. If serene waters aren't quite enough for you, and some adrenaline is the fix, you can also participate in water sports like windsurfing and kayaking. Getting there: The drive to the reserve takes about an hour. @ajman Jubail Mangrove Park, Abu Dhabi Mangorves are lush and a-plenty, being a unique brand of UAE escapes, and this spot will take you away from the sand and the skyscrapers into lush greenery and blue waters. The stunning Jubail Mangrove Park in Abu Dhabi is an absolute must-visit for nature-seekers. A huge boardwalk will take visitors on a nature trail through the natural landscape of mangroves near Yas Island and, take it from us, it's amazing. As well as the stunning nature walk, there's loads of activities for the whole family to get involved in such as guided boardwalk tours, kayak trips, and e-canoe tours of the mangroves. Getting there: The drive will take you about an hour. Al Wathba Salt Lakes, Abu Dhabi This awe-inspiring locale, which was once a salt flat, has been developed into lakes that are now home to many of Abu Dhabi's natural species, most famously the 4,000-odd flamingoes, over 250 species of birds and 37 plant varieties that have travellers and families driving down from far and wide to photograph these relics of a bygone world. The Al Wathba Lakes are designated for protection by law, and also include self-guided walking trails for you to explore. They're a unique formation of nature, and not seen anywhere else in the country, which is why the visit is worth it. Anantara World Islands This Anantara property brings a slice of the Maldives. Be whisked away on a 15-minute boat ride to an inspiring escape that pays homage to Anantara's Thai roots. This 70-villa resort has a barefoot luxury feel with curated experiences all happening on island whole island oozes tropical allure: swaying palm trees surround the lagoon-sized swimming pool, a growing garden spills down to the sugar-white sandy beach, and thatched roof villas all make the most of their outdoor areas, many of which have a private pool. Getting there: Drive to the resort's welcome centre in J4 Marina, Umm Suqeim and then take a private 15-minute boat ride. @anantaraworldislandsdubai Anantara Sir Bani Yas, Abu Dhabi Head over to Sir Bani Yas Island and for one of the few UAE escapes to Africa. There's three Anantara resorts to choose from on the island, but luxurious beach escapes can be found at Anantara Al Yamm resort, a 30-villa sanctuary designed like a sleeping village. For a touch of African safari life, the recently reimagined Al Sahel resort with its pool villas overlooking local wildlife offers a unique staycation experience. The wildlife drive is a must for an out-of-Africa experience of spotting cheetah, giraffes, ostriches, Arabian Oryx and the rest of the 14,000 animals as part of the island's nature reserve. Getting there: It's a 25-minute boat ride from Jebel Dhanna, which itself is a 3-hour drive from Dubai. @anantarasirbaniyas Casa Mikoko, Umm Al Quwain Another one of African-inspired UAE escapes, this one brings a touch of Zanzibar. Part of the rustic, Zanzibar-inspired Kite Beach Centre is Casa Mikoko, a glamping experience of five chalets nestled within the Umm Al Quwain mangroves. Three of the five come with their own plunge pools, serving as a delightful spot to start the day. And all boast an African-inspired aesthetic and views over the calm waters that gives staycationers a tropical and instant on-holiday feel. Book one of the chalets with private pools and live like you're staying in the Maldives with an Instagrammable floating breakfast. Getting there: The drive to the resort takes about an hour and 10 minutes. @ Images: Socials
