Recipe for Change: Puck's Ramadan campaign serves authentic Lebanese dishes for a cause
In an impactful initiative during Ramadan, Puck launched the 'Recipe for Change' campaign, transforming the act of eating into a means of giving back. As part of the Puck Ramadan campaign, this initiative featured six authentic Lebanese dishes, home-cooked by Lebanese mothers and offered at prominent Lebanese restaurants across the UAE and Saudi Arabia.
A notable aspect of this Ramadan initiative is its commitment to community support; Puck pledged to donate 50% of the sales from each order in the UAE to support Lebanese families affected by the ongoing crisis, in partnership with Dubai Cares.
In a recent conversation, the Senior Brand Manager and Campaign Lead at Puck elaborated on the initiative, highlighting its aim to celebrate Lebanese culinary traditions while also addressing critical social issues. The use of authentic, home-cooked meals underscores the importance of cultural heritage and community connection during the holy month of Ramadan.
The 'Recipe for Change' campaign serves as a reminder of how food can unite people and foster compassion. By participating in this initiative, diners can enjoy traditional flavors while contributing to a charitable cause, reflecting the spirit of generosity that defines Ramadan. This campaign illustrates Puck's dedication to not only delivering culinary excellence but also fostering meaningful community support through socially responsible actions.
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The pro-Israel overtures of the new ruler of Syria, Ahmed al-Sharaa, are likely to further embolden Salam and his camp. Should Salam and other regional leaders persist in pulling Lebanon closer towards the US orbit, while tightening the noose on Lebanese communities that stood in solidarity with Palestinians in Gaza and resisted Israeli occupation, the future of the last active frontier of resistance outside of Palestine will be in jeopardy. The matter is no longer about Hezbollah or Hamas, but the fate of armed struggle against Israeli occupation and settler-colonialism. Amid these shifting sands, the judge who was celebrated for condemning the Gaza genocide may be remembered as the prime minister who sought to normalise with its perpetrators. The views expressed in this article belong to the author and do not necessarily reflect the editorial policy of Middle East Eye.
