Range Rover House Park City rolls out a special edition Sport that pushes all your winter-lover buttons

Yahoo

15-03-2025

Buzzing around expansive Range Rover House in this storied mountain town, you'd be forgiven for thinking you are at a chic wellness-focused retreat. Invited guests sip on artisanal tea while mulling massage options and snacking on Michelin-star quality treats.
Is there a car anywhere in sight? You better believe it, and quite the vehicle at that. Land Rover took over this film-fest mecca for a few days this week in order to unveil a special Range Rover Sport dubbed the Park City Edition.
Let's get right to it. Only three such vehicles exist, and each offers its new owners a number of bespoke touches (naturally), the chance to contribute to charity (SOS Outreach), and an eye-watering price tag of $239,000, or some $160,000 more than a standard base Sport.
Such special editions are not new to Range Rover, which has set up more than a dozen such Houses around the world to showcase unique offerings and further the notion of the marque as an overall lifestyle brand that includes fashion and other accessories.
At this Range Rover House, for example, Land Rover was touting its new London Collection, the company's first eight-piece luxury lifestyle items crafted in the UK and Italy, featuring items such as twill scarves, cashmere-wool blankets and lightweight jackets.
In recent months, Range Rovers has created these short-run "houses" to help unveil the SV Bespoke Collins Edition in Australia (named after a posh street in Melbourne) and the SV Arete in the Canadian market (named after a sharp ridge of rock).
In fact plenty of high-end manufacturers are producing limited-series sports cars and SUVs to grab consumer eyeballs and wallets. Think Ferrari's vaunted Icona series and its burgeoning fashion line, and Bentley's First Edition sleds along with its fragrances and outerwear. Creating invite-only destinations only enhances the notion that you're not just buying a car, you're enveloping yourself in an entire lifestyle.
To celebrate the third anniversary of Range Rover SV (special vehicles), the company set out to tweak the already popular "little brother" to Range Rover with a focus on Park City's allure as an alpine mecca, home to legendary resorts and slopes such as Deer Valley, Park City and nearby Canyons. That means, for starters, a paint job in snowy white, or more specifically SV Bespoke Lyra White Gloss, vehicle badging in matching Lyra White, black chrome outer script, and 'Park City' etchings on the door sills and center console.
Rounding out the exterior flair are carbon ceramic brake calipers in SV Blue Nebula and 23-inch multi-spoke wheels in Satin Carbon Fiber. And just to make sure you hit the slopes properly decked out, you'll also get two sets of Range Rover-Hinterland co-branded custom skis and a de rigueur roof rack.
Inside, the unique touches continue. Keeping things suitably airy in a manner befitting this town's 7,000-foot elevation are seemingly acres of hides in light cloud and ebony, with carbon fiber seat backboards receiving a special SV Satin Twill treatment. The car is of course based on the SV edition of the Sport (which starts at around $180,000), a significantly more muscled version of the Sport that packs a 4.4-liter, 626-hp, twin-turbo V8 under its gleaming hood.
Interested? No problem. First, get yourself invited to Range Rover House; that means you already own a Rover product or, in the case of Range Rover House Park City, you're one of the special folks who are connected to Deer Valley resort, with which Rover has a relationship. Only those who not only RSVP but also attend can toss their hat in the ring for the special machines. After the 10-day House shutters on March 16, the folks at Land Rover HQ review the list of interested parties and phone calls are made.
It's one thing to walk into a typically staid and quiet dealership and consider plunking down more than $200,000 on an SUV. But quite another to do so while wrapped up in the unmatched beauty of the Wasatch Mountains while drinking in the undeniably chic vibe emanating from Range Rover House.
Hip techno thumps from sleek speakers, creating a club vibe that is enhanced by the modern lounge seating and hip bar. This is all about elevated apres-ski, with revelers relaxing while getting Therabody massages, IV drops, and oxygen treatments.
If buying a Range Rover Sport SV isn't quite unique enough for you, you have lofty tastes. But Land Rover thrives on the existence of those who want something unique in a world where many items are being commoditized, notably cars with their growing insistence on wanting to drive themselves.
So for you, there's yet another Rover-driven chance to be one of three owners of a special blinding-white Rover Sport, all while feeling good about contributing to a Park City charity that focuses on leveraging the outdoors to teach kids and teens invaluable life skills. It's not everyday your new car can impact the next generation so directly. Tip of the ski hat to you Land Rover.
Ultimately, the real showcase is the Park City Edition, which, on a recent visit, was blanketed in a lovely dusting of snow. As one Rover exec put it over hors d'oeuvres and cocktails, this is all about 'creating community around a lifestyle.' And what a lifestyle that is. Smoke 'em if you got 'em.