Stella McCartney launches Generation Falabella limited-edition capsule 'It' bag
continues to champion all-things sustainable with the brand's launch of 'Generation Falabella', a limited-edition capsule spotlighting the first vegan 'It' bag.
Its launch is spearheaded by 'rising-stars', Role Model (the stage name of American singer Tucker Harrington Pillsbury), actress Odessa A'zion and influencer Quen Blackwell appearing in the campaign.
Shot in Los Angeles, it links 'the worlds of fashion, music, film and beyond', emphasising 'craftsmanship' the bag's embellished details 'connect its rock 'n' roll heritage to an emerging cohort of changemakers… meet Gen F'... a celebration of 'youthful friendship, free-spiritedness and fun".
Role Model, A'zion and Blackwell are all shot wearing Stella McCartney Autumn 2025 ready to wear.
Handmade by leather artisans in Italy that McCartney has retrained to work with vegan alternatives, the Falabella 'is revisited seasonally in industry-shifting regenerative, recycled, circular and lower-impact technologies'.
The Falabella bags also feature a monogrammed lining made of ocean plastics and are hand-laced with organic cotton rope.
The new Generation Falabella capsule's now available in Stella McCartney boutiques globally and on the brand's website.
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