Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale
SAN FRANCISCO, May 07, 2025--(BUSINESS WIRE)--Iterable, the AI-powered communication platform, today announced the global rollout of its natively built WhatsApp integration—the only WhatsApp solution fully embedded within a cross-channel marketing platform. With this launch, marketers gain streamlined, end-to-end workflows and unified data that eliminate silos, reduce complexity, and unlock real-time, personalized engagement at global scale.
Select Iterable customers are already using WhatsApp to deliver personalized offers, send timely updates, and respond instantly to customer behavior—all seamlessly orchestrated alongside other channels in Iterable. It's a smarter, faster way to meet customers where they are—and turn everyday interactions into moments that build trust, deepen loyalty, and accelerate growth.
"This isn't just another channel—it's a strategic unlock for marketers," said Andrew Boni, CEO and founder of Iterable. "By bringing WhatsApp into our AI-powered platform, we're giving marketers the ability to reach global audiences with precision, speed, and personalization. With Iterable, every WhatsApp message becomes part of a cohesive, intelligent journey, where customer context drives action and connection at scale."
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