Matin Kim pop-up store in Osaka draws strong interest
Matin Kim pop-up store in Osaka draws 9,000 visitors, sells out popular items and achieves 600 million won in sales
Korean fashion brand Matin Kim successfully launched its first pop-up store in Japan with the help of Musinsa, its official distributor in Japan, attracting significant attention from local customers.
The pop-up, held from Jan. 22 to 28 at the Hankyu Umeda Main Store in Osaka, featured Matin Kim's Fall/Winter collection and other popular items. Approximately 9,000 visitors attended the event over the week, with long lines forming for exclusive merchandise.
Among the most sought-after items were the Half Shirring Ribbon Round Bag, Matin Kim Logo Coating Jumper and Macaron Logo Ball Cap. These items, particularly popular with women in their 20s and 30s, sold out during the event.
Sales from both online and offline channels during the event totaled around 600 million won ($412,512). Musinsa also ran a successful online campaign through its global store, featuring styling ideas using the products showcased at the pop-up, further boosting interest.
The pop-up's success follows Musinsa's November partnership with Matin Kim to serve as the brand's exclusive distributor in Japan. This collaboration includes handling distribution, marketing and promotion across both online and offline platforms.
"Through the success of this pop-up store, we've confirmed Matin Kim's growth potential and the brand's strong market appeal in Japan," a Musinsa representative said. "We look forward to opening the first Matin Kim brand store in Shibuya, Tokyo, in the first half of this year, and we will continue to focus on ensuring the brand's successful entry into the Japanese market while expanding the reach of domestic designer brands."
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