
Rangoli to showcase desi brands at three fashion fairs this May
Business to customer fashion fair Rangoli will bring together a range of desi brands for five events in cities including Akola, Amravati, and Chhindwara this May, designed to cater to premium and wedding shoppers.
From May 3 to 4, Rangoli will bring pan-India fashion labels to Akola for an event at the Hotel Shagun, the event organisers announced on Facebook. The event will then travel to Amravati for an edition at the Hotel Mehfil Inn from May 6 to 7 then set up shop in Chhindwara from May 9 to 10 at the city's Hotel Dev International. Rangoli will take place at Gondia's Hotel Grand Sita from May 12 to 13 then at Yavatmal at the Hotel Radhamangal Inn from May 15 to 16.
The events will feature product categories ranging from bridal wear, occasion wear, and traditional wear to accessories, homeware, lifestyle goods, sleep wear, and handbags among others. The events aim to give up and coming brands a platform from which to reach new consumer demographics and give shoppers a chance to discover new labels.
Rangoli launched its summer and wedding themed fashion exhibition in Sangli on April 24. The two day fair ran at the city's Hotel New Pride and featured a total of over 60 designers from across the country at its 32nd edition.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fashion Network
a day ago
- Fashion Network
Caratlane announces strategic partnership with Amazon India
Tata Group brand Caratlane has partnered with Amazon India to bring its fine jewellery collection to the latter's multi-brand e-commerce platform and expand its offering in the premium fashion and accessories category. The collaboration aims to enhance access to certified gold and gemstone jewellery for consumers across metros and smaller towns. Through this partnership, shoppers can now browse a curated selection of rings, earrings, necklaces, and bracelets for women and children, crafted in gold and adorned with certified diamonds or gemstones, Ad Gully reported. To mark the launch, customers can access discounts of up to 20% on select products. Amazon will offer 48-hour delivery in key metros including Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, while catering to other cities through its pan-India logistics network. 'We are excited about this partnership with Amazon, India," said Caratlane's managing director Saumen Bhaumik, Indian Retailer Bureau reported. "This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we're reaching many new hearts and homes across India." The launch supports both brands' goal of making fine jewellery more discoverable and accessible through organised online channels. 'CaratLane resonates deeply with today's modern Indian consumer- aspirational, design-forward, and digitally savvy," said Amazon India Fashion and Beauty's director Siddharth Bhagat.


Fashion Network
2 days ago
- Fashion Network
BEUC files complaint against Shein for alleged 'dark patterns' on app
Pan-European consumer organization BEUC filed a complaint with the European Commission Thursday against online fast-fashion retailer Shein for using "dark patterns," tactics designed to make people buy more on its app and website. Pop-ups urging customers not to leave the app or risk losing promotions, countdown timers that create time pressure to complete a purchase, and the infinite scroll on its app are among the methods Shein uses that could be considered "aggressive commercial practices," BEUC said in a report also published Thursday. BEUC also detailed Shein's use of frequent notifications, with one phone receiving 12 notifications from the app in a single day. "For fast fashion, you need to have volume, you need to have mass consumption, and these dark patterns are designed to stimulate mass consumption," Agustin Reyna, director general of BEUC, said in an interview. "For us, to be satisfactory, they need to get rid of these dark patterns, but the question is whether they will have enough incentive to do so, knowing the potential impact it can have on the volume of purchases." In a statement, Shein said: "We are already working constructively with national consumer authorities and the European Commission to demonstrate our commitment to complying with EU laws and regulations." It added that BEUC had not accepted its request for a meeting. Shein and rival online discount platform Temu have surged in popularity in Europe, partly helped by apps that encourage shoppers to engage with games and stand to win discounts and free products. BEUC has also previously targeted Temu in a complaint. Shein's use of gamification, drawing shoppers to use the app regularly, has helped drive its success. In the "Puppy Keep" game on the app, users feed a virtual dog and collect points to win free items. They can gain more points by scrolling through the app and by ordering items but must log into the game every day or risk losing cumulative rewards. BEUC noted that dark patterns are widely used by mass-market clothing retailers and called on the consumer protection network to include other retailers in its investigation. It said 25 of its member organizations in 21 countries, including France, Germany and Spain, joined in the grievance filed with the Commission and with the European consumer protection network. Late last month, the European Commission notified Shein of practices breaching EU consumer law and warned it would face fines if it failed to address the concerns. The company is also under scrutiny from EU tech regulators on its compliance with EU online content rules.


Fashion Network
2 days ago
- Fashion Network
BEUC files complaint against Shein for alleged 'dark patterns' on app
Pan-European consumer organization BEUC filed a complaint with the European Commission Thursday against online fast-fashion retailer Shein for using "dark patterns," tactics designed to make people buy more on its app and website. Pop-ups urging customers not to leave the app or risk losing promotions, countdown timers that create time pressure to complete a purchase, and the infinite scroll on its app are among the methods Shein uses that could be considered "aggressive commercial practices," BEUC said in a report also published Thursday. BEUC also detailed Shein's use of frequent notifications, with one phone receiving 12 notifications from the app in a single day. "For fast fashion, you need to have volume, you need to have mass consumption, and these dark patterns are designed to stimulate mass consumption," Agustin Reyna, director general of BEUC, said in an interview. "For us, to be satisfactory, they need to get rid of these dark patterns, but the question is whether they will have enough incentive to do so, knowing the potential impact it can have on the volume of purchases." In a statement, Shein said: "We are already working constructively with national consumer authorities and the European Commission to demonstrate our commitment to complying with EU laws and regulations." It added that BEUC had not accepted its request for a meeting. Shein and rival online discount platform Temu have surged in popularity in Europe, partly helped by apps that encourage shoppers to engage with games and stand to win discounts and free products. BEUC has also previously targeted Temu in a complaint. Shein's use of gamification, drawing shoppers to use the app regularly, has helped drive its success. In the "Puppy Keep" game on the app, users feed a virtual dog and collect points to win free items. They can gain more points by scrolling through the app and by ordering items but must log into the game every day or risk losing cumulative rewards. BEUC noted that dark patterns are widely used by mass-market clothing retailers and called on the consumer protection network to include other retailers in its investigation. It said 25 of its member organizations in 21 countries, including France, Germany and Spain, joined in the grievance filed with the Commission and with the European consumer protection network. Late last month, the European Commission notified Shein of practices breaching EU consumer law and warned it would face fines if it failed to address the concerns. The company is also under scrutiny from EU tech regulators on its compliance with EU online content rules.