How ‘business for good' went bad—and what comes next
Salesforce CEO Marc Benioff made that proclamation at the TechCrunch Disrupt conference in 2019. 'We're going to see a new kind of capitalism,' he went on.
'If your orientation is just about making money, I don't think you're going to hang out very long as a CEO or a founder of a company.'
Benioff's remarks were striking, but not shocking. He was merely articulating what had become the conventional wisdom among business leaders in that moment. After decades of serving shareholders alone, CEOs were embracing the idea that they should also be concerned about stakeholders—employees, customers, suppliers, local communities, and even the planet.
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